In sales and marketing, knowledge of your target audience is power. The more information you have about your prospects, leads, and customers, the better your team can tailor their sales and marketing efforts to their needs—and the more you can grow your business.
The new Company Enrichment feature in Nutshell gives your team more insight into your customers, inputting rich firmographic data right into your CRM so you can leverage it to reach the right people with your products and services.
Learn more about this new product update in Nutshell and how it can help your business thrive.
What is Company Enrichment?
Company Enrichment is a new update in Nutshell that automatically gathers firmographic data to make your Companies smarter than ever. This new update gives your team access to data that will enhance your understanding of and interactions with your customers.
Company Enrichment is similar to People Enrichment, a feature that finds as much information as possible about new People you enter into Nutshell. People Enrichment is powered by Nutshell Intelligence, the same tool now powering Company Enrichment.
Using our proprietary IP address intelligence, Company Enrichment gathers all the publicly available information about a new Company you add to Nutshell. By leveraging the actionable insights from this data, your team can connect with your customers in new ways and optimize your sales and marketing approaches.
With Company Enrichment, you can access information including:
Company name
Industry
Address
Website
Annual revenue
Number of employees
Phone
Email
What can you do with Company Enrichment?
Company Enrichment allows you to do several things with the data gathered by Nutshell Intelligence. Here’s an overview:
Review new data
You’ll see a “Review new data” notification on a Company page when Nutshell Intelligence gathers enriched company data. Click on “Review” to see the updated data alongside your existing Company data.
Accept or decline company enrichment data
In the “Review new data” popup, you’ll see Company Enrichment data right next to the information you already have for the company. This view makes it easy to see whether your current information is up-to-date.
You can either accept the new data and update your Company page or reject it if it’s inaccurate or matches the wrong company. Company Enrichment will not automatically override manually entered data. When you accept or decline new Company Enrichment data, you either enrich all the fields or keep them as they are.
See who has enriched company data
If you want to track what changes have been made to a with Company Enrichment, you can do that too. Once someone selects “Accept & update,” that person’s name and when they enriched the data will be added to the Company timeline.
And if you prefer not to see enriched company data, you can opt out of Company Enrichment by disabling “Companies” on the setup page.
Start learning more about your customers with Company Enrichment
Ready to gain access to enriched data for your companies? Nutshell Intelligence works quietly in the background and will find enriched data when you add new companies or view existing ones. Feel free to contact our support team if you have any questions, and happy Nutshelling!
1. Is Company Enrichment included in all Nutshell plans?
Company Enrichment is powered by Nutshell Intelligence and works automatically in the background for all Nutshell customers at no extra cost. You’ll see enriched company data when you add new companies or view existing ones. If you want additional enrichment features like PeopleIQ, VisitorIQ, or ProspectorIQ, those are available as part of the Nutshell IQ add-on starting at $37/month.
2. How accurate is the enriched company data?
Nutshell sources company data from trusted third-party providers and verifies information across multiple sources before presenting it to you. While we can’t guarantee 100% accuracy, we give you full control—you can review enriched data side-by-side with your existing information and accept or decline it. Company Enrichment never automatically overrides data you’ve manually entered.
3. What are the best ways to use firmographic data for B2B sales?
Use enriched firmographic data to segment accounts by industry, company size, or revenue, helping you prioritize high-value prospects. Tailor your outreach based on company characteristics—enterprise clients need different messaging than small businesses. You can also identify whitespace opportunities, route leads to the right sales reps, and personalize campaigns to increase engagement and conversion rates.
4. What’s the difference between Company Enrichment and People Enrichment?
Company Enrichment automatically gathers firmographic data (industry, revenue, employee count, location) about businesses in your CRM. People Enrichment finds professional details (job title, social profiles, contact info) about individual contacts. Both are powered by Nutshell Intelligence. Use Company Enrichment to understand organizations better, and People Enrichment to connect with the right decision-makers at those companies.
5. Where does Nutshell get the company enrichment data?
Nutshell uses proprietary IP address intelligence combined with publicly available information from trusted third-party data providers. The system automatically scours the web for firmographic data when you add or view companies in your CRM. All data comes from legitimate public sources, ensuring compliance while giving you valuable insights to improve your sales and marketing efforts.
