With the immediacy of texting, SMS is one of the most powerful tools for staying in touch with potential customers and marketing to new ones. And the numbers prove it—60.5% of marketing managers in the U.S. said that text marketing resulted in higher engagement from customers, and 53.5% reported higher open and click-through rates from text messages than other marketing channels.
It’s clear that SMS marketing can be a valuable strategy for your business. The question is, how easy is it to use with the customer and contact data you already have?
With SMS Marketing, it’s easier than ever to send marketing text messages to your customers and leads, utilize relationship insights stored in your CRM, and measure campaign engagement—no third-party integration required!
What is SMS Marketing?
SMS Marketing is the marketing component of Nutshell’s SMS features. With recently launched one-to-one SMS, your sales reps can send individualized messages to customers and contacts and automate texts to send based on pipeline stage. Inbound SMS also lets contacts start text conversations with your team first, helping you keep communication open. (You can send one-to-one SMS messages with our Engagement Pro plan.)
Now SMS Marketing enables your team to send bulk SMS messages to marketing audiences, empowering you to manage text campaigns for new product launches, company updates, customer onboarding, and much more!
What can I do with SMS Marketing?
SMS Marketing is the newest tool in your Nutshell Marketing arsenal. With it, you can:
Create and schedule one-off SMS broadcasts
Create and schedule multi-step SMS drip sequences with start triggers, goals, and next steps (just like you can with our email marketing software)
Automatically send well-timed marketing sms messages in your sales process using sales automation
Track and manage SMS conversations and engagement from your Inbox
Assign SMS conversations to the right agent (Note: an Engagement Pro license is required in order to reply to incoming sms messages)
In addition to SMS Marketing, Marketing Pro also includes:
Website buyer journey and advanced lead attribution
No code email and landing page builders
Email campaigns (150 free monthly sends) with A/B testing and advanced reporting
Higher limits and advanced reporting on webforms
The Marketing Pro plan starts at $49/month for your entire company, not per seat, so you can easily give access to everyone who needs it. Marketing Pro includes 150 SMS Marketing credits per month. Usage rates apply for additional messages.
Ready to leverage SMS in your marketing strategy?
If you want to spread the word about your company’s solutions like never before and make it easier to manage your marketing campaigns and contact data, Nutshell’s SMS Marketing is the solution.
Ready to become the best sales manager for your team? Get 70+ leading tips and strategies from the experts for sales management success with our Sales Manager’s Survival Guide.
