If you only know Nutshell through our software (or ourYouTubevideos), Guy Suter might be an unfamiliar face.
The Ann Arbor-based tech founder and entrepreneur co-founded Nutshell in 2009, not long after his first company BitLeap was acquired by Barracuda. Since then, Guy has been a constant behind-the-scenes presence as an advisor, and currently serves as Nutshell’s Chairman.
I recently connected with Guy over Zoom to discuss the early days of Nutshell, the most critical lesson he learned from the company’s first decade of existence, and the big problem he’s trying to solve these days—getting sales and marketing teams to stop fighting with each other.
Watch our conversation below, or scroll down for the text version, which has been edited for length and clarity.