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A MailerLite Alternative

Nutshell's Email Marketing vs. MailerLite

Sales integration between your email marketing platform and your CRM is a marketing game-changer. Nutshell’s Email marketing stands above MailerLite for its:

  • Funcionalidade de e-mail marketing e CRM tudo-em-um
  • Recursos avançados de e-mail marketing em todos os planos
  • Preços fáceis de calcular, sem custos excessivos
  • Included with Nutshell Marketing Foundation subscription

 

What is MailerLite?

MailerLite is an email marketing platform that started in 2010 and now has features like automation, reporting, and personalization. MailerLite also allows customers to design landing pages, signup forms, and more.

What is Nutshell’s Email Marketing?

Nutshell’s Email marketing is an integrated feature of Nutshell, the all-in-one CRM designed to help businesses close more deals. Nutshell’s email marketing works seamlessly with your CRM so you can easily track the impact your marketing efforts have on sales.

Nutshell’s Email marketing includes features like:

  • Drag-and-drop email editor
  • Advanced audience segmentation tools
  • Multi-email drip sequences
  • An AI writing assistant
  • Notificações de clique por e-mail

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G2 Leader badge for Winter 2025

Nutshell foi nomeada líder no mais recente relatório Grid® da G2 sobre plataformas de marketing por e-mail e CRMs. Saiba mais.

 

Nutshell’s Email Marketing vs. MailerLite comparison

If you’re searching for the right email marketing platform for your business, you may have come across MailerLite. But with its lack of sales integration, gatekeeping of advanced features for top-paying customers, and sneaky charges for exceeding your contact limit, MailerLite might be hurting more than helping.

If you want an email marketing platform that works seamlessly with your CRM and sales data, includes advanced features for all customers, and has transparent pricing, Nutshell’s email marketing is the best MailerLite alternative because of its:

  • Seamless CRM integration—so you get the full picture of every subscriber relationship
  • Features like an AI writing assistant, unlimited templates, custom branding and powerful audience segmentation on every plan
  • Company-wide pricing that gives your entire team access to email marketing features
  • And basic features included with a Nutshell Sales (our CRM) subscription

Take a look at the ways Nutshell’s email marketing outshines MailerLite.

Seamless sales integration—so you can see the full picture of every relationship

Since MailerLite is a separate email marketing tool, you have to rely on third-party integrations to sync it with your CRM. And you’re already juggling enough integrations.

Since Nutshell’s Email marketing is included in the Nutshell Marketing Foundation plan (included free with every Nutshell Sales subscription), contact management is built in. Your marketing team has access to contact timelines where you can see a record of every interaction they’ve had with you, and Nutshell’s dynamic lists and fixed audiences make it a breeze to ensure your marketing audiences are laser-focused.

It just makes good business sense to be able to see what marketing emails are helping drive more sales.

CRM Email Lists

Recursos essenciais de e-mail marketing para todos!

Features like email drip campaigns, unlimited templates, unlimited contacts, custom branding, advanced audience segmentation, email click notifications, link click reporting and an AI writing assistant are essential tools in a marketer’s toolkit—and give your team tools for streamlining your workflows. But MailerLite reserves some of these features for customers on its higher tiers and doesn’t include others at all.

Unlike MailerLite customers, all Nutshell’s Email marketing customers have access to these essential marketing features—whether you’re paying for 100 contacts or 1 million. Essential features like drip campaigns, tags, and segmentation help you optimize your email campaigns, while email click notifications and Nutshell’s AI writing assistant help your team save time and accomplish more.

Nutshell Email Marketing AI Writing Assistant

Included in Nutshell Marketing Foundation and above—so you can get your whole team on board

At Nutshell, we realize that getting your marketing team into your email marketing platform is essential for optimizing your efforts and improving collaboration. But MailerLite strictly limits the seats its customers can add: a Free plan only lets you have 1 user, and the Growing Business plan caps you at 3.

Nutshell’s Email marketing is included in the Nutshell Marketing Foundation plan, which comes free with every Nutshell Sales subscription. The Marketing Foundation plan comes with 3 free seats, and the Pro plan includes 10: so you can give your team access to the marketing data and tools that will improve decision-making and show you the big picture of how your sales and marketing efforts work together.

CRM Email Sharing and Collaboration

Powerful email marketing features (and more!) included with your CRM!

The Marketing Foundation plan gets your team essential email marketing features, so you can start sending professional, branded email broadcasts, newsletters, and drip sequences to your CRM contacts, tracking campaign engagement, and giving your whole team insight into how your email campaigns are helping move the needle and strengthen relationships.

And since the Marketing Foundation plan is included for free with every Nutshell Sales subscription, paying for your CRM automatically unlocks these marketing features that put your company on the path to understanding and reaching your contacts better.

Automate Your CRM Email Marketing

Email marketing features available on every plan

The Nutshell Marketing Foundation plan includes essential marketing features, like:

  • Email drip campaigns, broadcasts, and newsletters
  • Construtor de e-mail sem código
  • Segmentação avançada de público
  • Notificações de clique por e-mail
  • Assistente de escrita de IA
  • 150 free monthly email sends

The Marketing Foundation plan also gets you a suite of additional marketing features to support and optimize your marketing efforts, including:

Craft CRM Email Marketing Campaigns With A User-Friendly Builder

Upgrade to Marketing Pro for even more features

By upgrading to the Marketing Pro plan, you also get this email marketing feature:

  • A/B testing on email broadcasts and newsletters
  • Link click reporting

Plus these additional marketing capabilities:

  • SMS campaigns (150 monthly credits included)
  • Custom landing pages
  • Higher limits on web forms
  • Advanced marketing reporting
  • Advanced lead attribution
CRM Email Marketing Campaign A-B Testing Tools

Nutshell’s Email Marketing vs. MailerLite

Nutshell’s Email Marketing vs the 4 tiers of MailerLite (updated April 2025)

Nutshell’s Email marketing is part of the Nutshell Marketing Foundation plan, available for free with every Nutshell Sales subscription, which starts at just $13 per user per month. Upgrade to Marketing Pro for $49 per month to get additional features like email A/B testing, SMS campaigns, advanced marketing reporting, and more.

Some Email marketing features are only available on the Marketing Pro plan. We’ll highlight those features in the table below.

Veja nossos recursos completos aqui.

Plano Nutshell’s Email marketing is available on the Marketing Foundation plan, which comes free with every Nutshell Sales subscription. MailerLite has 4 plans to sort through.
Preço inicial Email marketing is included in the Marketing Foundation plan, which comes with every Nutshell Sales subscription at no extra cost. Pricing for contacts may apply.
Limite de contatos Alguns provedores de e-mail imporão um limite de quantos contatos você pode ter em seu plano – Nutshell Não.
Limite de envio de e-mails A maioria dos provedores de e-mail marketing terá um limite de quantos e-mails você pode enviar através da plataforma ao longo de um mês. Durante Nutshell, você pode enviar 8 vezes mais e-mails do que você tem contatos. 500 contatos significariam um limite de 4.000 e-mails/mês.
Custos extras Desde NutshellO preço é baseado no seu número total de contatos, você sempre pode calcular quais serão seus custos mensais. MailerLite cobra automaticamente o próximo plano mais alto quando seus contatos excedem o atual.
Assentos How many logins your email marketing provider allows for in the plan. Three seats are included automatically on the Marketing Foundation plan, and 10 on the Marketing Pro plan.
Integração de Vendas Nutshell’s Email marketing is in the same platform as our world-famous CRM, so you can see how your email marketing turns into real business opportunities. And an integration (and another invoice) isn’t needed!
Notificações de clique por e-mail Not only does Nutshell’s Email marketing offer click-tracking, but you can even get notified when someone clicks on the link and see the specific links each of your contacts has clicked to gauge interest.
Link click reporting With the Marketing Pro plan, you can see individual recipients who clicked the links you’ve added to your marketing emails, so you can better gauge your audience’s interest.
Modelos pré-construídos Use um modelo pré-construído e troque a marca da sua empresa.
Salve seus próprios modelos Email marketing lets you save any templates you’ve created for future use. The MailerLite Free plan doesn’t let you save your work.
Modelos com código personalizado Sente-se confortável a codificar o seu e-mail e gosta de especificações exatas? Então você quer esse recurso.
Remover identidade visual Alguns provedores de e-mail forçarão você a adicionar seu logotipo aos seus e-mails, a menos que você tenha mais de um determinado gasto mensal - não Nutshell.
Assistente de escrita de IA A capacidade de aproveitar o poder da IA para ajudá-lo a escrever seu conteúdo de e-mail.
Domínios personalizados Configure facilmente domínios personalizados em Nutshell para melhorar a capacidade de entrega de e-mails e melhorar o reconhecimento da marca.
Páginas de destino The Marketing Foundation plan also includes a no-code landing page builder so you can build and host branded landing pages for your marketing campaigns. Plus, Landing Pages syncs with Nutshell Forms and Nutshell Scheduler, so you can seamlessly collect visitor information, schedule meetings, and access all that data from your CRM.
Capacidade de entrega de alto nível Valida e-mails enviados com DMARC, SPF, DKIM e outras tecnologias para garantir que eles alcancem seu público.
Número de audiências As audiências são essenciais para qualquer estratégia de e-mail marketing. Quanto mais públicos você tiver, melhor será sua capacidade de segmentar suas listas de contatos para levar a mensagem certa para a pessoa certa. Se você tem uma lista diversificada de clientes/contatos, qualquer coisa abaixo de 5 é preocupante.
Sequências de gotejamento de e-mail
Segmentação avançada de público Email marketing allows you to create marketing audiences based on any combination of attributes, from geography and industry to how long they’ve been a customer.
Perfis de contato These are important to know more about the people your sending emails to. With Nutshell being a CRM, you’re all set to use your customer data gathered from Email marketing!
Tags Você pode usar as Tags para agrupar contatos rapidamente para criar um Público. Um exemplo seria se você quisesse alcançar todos que participaram de uma feira específica. Adicione a tag "Feira de Agosto de 2023" e você pode encontrar facilmente todos os contatos com essa tag diretamente em Nutshell.
Construtor de e-mail sem código Se você não é um designer ou não se sente confortável com o código, você precisa desse recurso de uma plataforma de e-mail marketing.
Relatórios A maioria dos provedores de marketing por e-mail oferecerá relatórios sobre entregabilidade, taxa de abertura, taxa de cliques e rastreamento de cliques. Nutshell também pode notificar um membro específico da equipe em seu CRM se um determinado link for clicado!
Relatórios comparativos Isso permite que você compare estatísticas da mesma campanha ao longo do tempo. Durante Nutshell, oferecemos este tipo de relatório para as suas Newsletters.
Testes A/B The Marketing Pro plan offers A/B testing, where you can test email subject lines, preview text, content, and design—plus control how Nutshell tests the success of your campaigns.
Agendamento de e-mail Permite que você escolha uma data ou hora posterior para enviar um e-mail de marketing.
Guias e tutoriais Artigos e vídeos de suporte para ajudá-lo a se configurar.
Suporte por e-mail Crie um ticket através de um e-mail de suporte.
Suporte por bate-papo ao vivo Speak to a real human during business hours, Monday through Friday from 7:30 am to 5:30 pm EST.
Suporte por telefone Nutshell does offer free scheduled phone support to any customer on our Sales Enterprise plan.
Nutshell
Included with your Nutshell Sales subscription. Contact pricing begins at $5 for 100 contacts
Ilimitado
8X número de Contatos
$0
3 on Marketing Foundation, 10 on Marketing Pro
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50,000
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$18-$1,710
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6,000,000
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Por que integrar seu CRM com uma plataforma de e-mail marketing é importante

Não importa o quão suavemente uma plataforma de e-mail marketing possa automatizar suas campanhas, você não está obtendo os melhores resultados se não funcionar perfeitamente com seus dados de vendas. É por isso que integrar sua ferramenta de e-mail marketing com seu CRM transforma seus esforços de marketing e vendas.

Com uma solução completa de CRM e e-mail marketing, sua equipe de marketing pode analisar as preferências dos clientes, criar instantaneamente públicos de e-mail de segmentos de clientes e automatizar campanhas para alcançar leads onde quer que eles estejam em seu funil de vendas.

Nutshell’s Email marketing lets you do all of this and more. Because it works hand-in-glove with our CRM, your team can track email engagement like opens, clicks, and conversions for individual customers and leads, giving you invaluable insights you can use to make a sale.

Nutshell’s email marketing software also allows you to segment your contacts based on factors like purchase history, demographics, and how long they’ve been a customer to send highly targeted emails that drive conversions. Send special discounts to your long-term customers, create follow-up campaigns for the people who clicked a link in your monthly newsletter, and much more.

Por que você precisa de notificações de clique por e-mail em sua plataforma de marketing

Email click notifications take your subscriber engagement strategy to the next level, revealing how and where your outreach has the biggest impact. You’ll be able to receive notifications when someone takes an interest in your messaging so you can zero in on potential customers, plus see exactly which subscribers are clicking your links.

Essas notificações são incrivelmente úteis para profissionais de marketing e vendedores. Os profissionais de marketing podem ser notificados sempre que alguém clicar em um link de inscrição em um webinar, assistir a um vídeo ou mostrar outros sinais de interesse sério – e, em seguida, otimizar sua estratégia de acordo.

And since Nutshell’s Email marketing works seamlessly with your CRM, your sales team can reach out to those who clicked on your links to work them toward a sale.

Nutshell’s Email Marketing: The best MailerLite alternative

When it comes to sending well-crafted, persuasive messages to your contacts at the right time to turn subscribers into sales, Nutshell’s Email marketing is the email marketing tool your team needs.

With all-in-one email marketing and CRM functionality, unlimited marketing audiences, and essential features like email drip sequences and click notifications on every plan, Nutshell’s email marketing software can help your business level up its outreach and drive higher revenue.

Inicie seu teste gratuito de 14 dias no
hoje mesmo!

Não é necessário cartão de crédito
Obrigado! Seu envio foi recebido!
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