Powerful email marketing for every budget
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Sales integration between your email marketing platform and your CRM is a marketing game-changer. Nutshell’s Email marketing stands above MailerLite for its:
MailerLite is an email marketing platform that started in 2010 and now has features like automation, reporting, and personalization. MailerLite also allows customers to design landing pages, signup forms, and more.
Nutshell’s Email marketing is an integrated feature of Nutshell, the all-in-one CRM designed to help businesses close more deals. Nutshell’s email marketing works seamlessly with your CRM so you can easily track the impact your marketing efforts have on sales.
Nutshell’s Email marketing includes features like:
If you’re searching for the right email marketing platform for your business, you may have come across MailerLite. But with its lack of sales integration, gatekeeping of advanced features for top-paying customers, and sneaky charges for exceeding your contact limit, MailerLite might be hurting more than helping.
If you want an email marketing platform that works seamlessly with your CRM and sales data, includes advanced features for all customers, and has transparent pricing, Nutshell’s email marketing is the best MailerLite alternative because of its:
Take a look at the ways Nutshell’s email marketing outshines MailerLite.
Since MailerLite is a separate email marketing tool, you have to rely on third-party integrations to sync it with your CRM. And you’re already juggling enough integrations.
Since Nutshell’s Email marketing is included in the Nutshell Marketing Foundation plan (included free with every Nutshell Sales subscription), contact management is built in. Your marketing team has access to contact timelines where you can see a record of every interaction they’ve had with you, and Nutshell’s dynamic lists and fixed audiences make it a breeze to ensure your marketing audiences are laser-focused.
It just makes good business sense to be able to see what marketing emails are helping drive more sales.
Features like email drip campaigns, unlimited templates, unlimited contacts, custom branding, advanced audience segmentation, email click notifications, link click reporting and an AI writing assistant are essential tools in a marketer’s toolkit—and give your team tools for streamlining your workflows. But MailerLite reserves some of these features for customers on its higher tiers and doesn’t include others at all.
Unlike MailerLite customers, all Nutshell’s Email marketing customers have access to these essential marketing features—whether you’re paying for 100 contacts or 1 million. Essential features like drip campaigns, tags, and segmentation help you optimize your email campaigns, while email click notifications and Nutshell’s AI writing assistant help your team save time and accomplish more.
At Nutshell, we realize that getting your marketing team into your email marketing platform is essential for optimizing your efforts and improving collaboration. But MailerLite strictly limits the seats its customers can add: a Free plan only lets you have 1 user, and the Growing Business plan caps you at 3.
Nutshell’s Email marketing is included in the Nutshell Marketing Foundation plan, which comes free with every Nutshell Sales subscription. The Marketing Foundation plan comes with 3 free seats, and the Pro plan includes 10: so you can give your team access to the marketing data and tools that will improve decision-making and show you the big picture of how your sales and marketing efforts work together.
The Marketing Foundation plan gets your team essential email marketing features, so you can start sending professional, branded email broadcasts, newsletters, and drip sequences to your CRM contacts, tracking campaign engagement, and giving your whole team insight into how your email campaigns are helping move the needle and strengthen relationships.
And since the Marketing Foundation plan is included for free with every Nutshell Sales subscription, paying for your CRM automatically unlocks these marketing features that put your company on the path to understanding and reaching your contacts better.
The Nutshell Marketing Foundation plan includes essential marketing features, like:
The Marketing Foundation plan also gets you a suite of additional marketing features to support and optimize your marketing efforts, including:
By upgrading to the Marketing Pro plan, you also get this email marketing feature:
Plus these additional marketing capabilities:
Nutshell’s Email Marketing vs the 4 tiers of MailerLite (updated April 2025)
Nutshell’s Email marketing is part of the Nutshell Marketing Foundation plan, available for free with every Nutshell Sales subscription, which starts at just $13 per user per month. Upgrade to Marketing Pro for $49 per month to get additional features like email A/B testing, SMS campaigns, advanced marketing reporting, and more.
Some Email marketing features are only available on the Marketing Pro plan. We’ll highlight those features in the table below.
Nutshell’s Email marketing is available on the Marketing Foundation plan, which comes free with every Nutshell Sales subscription. MailerLite has 4 plans to sort through.
Email marketing is included in the Marketing Foundation plan, which comes with every Nutshell Sales subscription at no extra cost. Pricing for contacts may apply.
Some email providers will impose a limit of how many contacts you can have in your plan – Nutshell doesn’t.
Most email marketing providers will have a limit on how many emails you can send through the platform over a month. For Nutshell, you can send 8 times as many emails than you have contacts. 500 contacts would mean a limit of 4,000 emails/month.
Since Nutshell’s pricing is based on your total number of contacts, you can always calculate what your monthly costs are going to be. MailerLite automatically charges you for the next highest plan when your contacts exceed your current one.
How many logins your email marketing provider allows for in the plan. Three seats are included automatically on the Marketing Foundation plan, and 10 on the Marketing Pro plan.
Nutshell’s Email marketing is in the same platform as our world-famous CRM, so you can see how your email marketing turns into real business opportunities. And an integration (and another invoice) isn’t needed!
Not only does Nutshell’s Email marketing offer click-tracking, but you can even get notified when someone clicks on the link and see the specific links each of your contacts has clicked to gauge interest.
With the Marketing Pro plan, you can see individual recipients who clicked the links you’ve added to your marketing emails, so you can better gauge your audience’s interest.
Use a pre-built template and swap in your company’s branding.
Email marketing lets you save any templates you’ve created for future use. The MailerLite Free plan doesn’t let you save your work.
Feel comfortable coding your email and you like exact specifications? Then you want this feature.
Some email providers will force you to add their logo to your emails unless you are over a certain monthly spend – not Nutshell.
The ability to harness the power of AI to help you write your email content.
Easily set up custom domains in Nutshell to improve email deliverability and enhance brand recognition.
The Marketing Foundation plan also includes a no-code landing page builder so you can build and host branded landing pages for your marketing campaigns. Plus, Landing Pages syncs with Nutshell Forms and Nutshell Scheduler, so you can seamlessly collect visitor information, schedule meetings, and access all that data from your CRM.
Validates outbound email with DMARC, SPF, DKIM and other technologies to ensure they reach your audience.
Audiences are essential to any email marketing strategy. The more audiences you have the better your ability to segment your lists of contacts to get the right message to the right person. If you have a diverse customer/contact list, anything under 5 is worrisome.
Email marketing allows you to create marketing audiences based on any combination of attributes, from geography and industry to how long they’ve been a customer.
These are important to know more about the people your sending emails to. With Nutshell being a CRM, you’re all set to use your customer data gathered from Email marketing!
You can use Tags to quickly group contacts together to create an Audience. An example would be if you wanted to reach out to everyone who attended a specific trade show. Add the tag “August 2023 Trade Show” and you can easily find every contact with that tag right in Nutshell.
If you’re not a designer or not comfortable with code, you need this feature from an email marketing platform.
Most email marketing providers will offer reporting on deliverability, open rate, click rate and click tracking. Nutshell can also notify a specific team member in your CRM if a certain link is clicked!
These allow you to compare statistics from the same campaign over time. For Nutshell, we offer this type of reporting for your Newsletters.
The Marketing Pro plan offers A/B testing, where you can test email subject lines, preview text, content, and design—plus control how Nutshell tests the success of your campaigns.
Allows you to choose a later time or date to send out a marketing email.
Support articles and videos to help you set yourself up.
Create a ticket through a support email.
Speak to a real human during business hours, Monday through Friday from 7:30 am to 5:30 pm EST.
Nutshell does offer free scheduled phone support to any customer on our Sales Enterprise plan.
No matter how smoothly an email marketing platform can automate your campaigns, you’re not getting the best results if it doesn’t work seamlessly with your sales data. That’s why integrating your email marketing tool with your CRM transforms your marketing—and sales—efforts.
With an all-in-one CRM and email marketing solution, your marketing team can analyze customers’ preferences, instantly create email audiences from customer segments, and automate campaigns to reach leads wherever they are in your sales funnel.
Nutshell’s Email marketing lets you do all of this and more. Because it works hand-in-glove with our CRM, your team can track email engagement like opens, clicks, and conversions for individual customers and leads, giving you invaluable insights you can use to make a sale.
Nutshell’s email marketing software also allows you to segment your contacts based on factors like purchase history, demographics, and how long they’ve been a customer to send highly targeted emails that drive conversions. Send special discounts to your long-term customers, create follow-up campaigns for the people who clicked a link in your monthly newsletter, and much more.
Email click notifications take your subscriber engagement strategy to the next level, revealing how and where your outreach has the biggest impact. You’ll be able to receive notifications when someone takes an interest in your messaging so you can zero in on potential customers, plus see exactly which subscribers are clicking your links.
These notifications are incredibly helpful for marketers and salespeople alike. Marketers can get notified whenever someone clicks on a webinar signup link, watches a video, or shows other signs of serious interest––and then optimize their strategy accordingly.
And since Nutshell’s Email marketing works seamlessly with your CRM, your sales team can reach out to those who clicked on your links to work them toward a sale.
When it comes to sending well-crafted, persuasive messages to your contacts at the right time to turn subscribers into sales, Nutshell’s Email marketing is the email marketing tool your team needs.
With all-in-one email marketing and CRM functionality, unlimited marketing audiences, and essential features like email drip sequences and click notifications on every plan, Nutshell’s email marketing software can help your business level up its outreach and drive higher revenue.
Have a question? Need a volume discount? Send us a message or book a meeting with a Sales rep to start the conversation.
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