Powerful email marketing for every budget
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Sales integration between your email marketing platform and your CRM is a marketing game-changer. Nutshell’s email marketing features provides a comprehensive view of your relationships that you can capitalize on for higher revenue—making it a great Mailerlite alternative. Plus Email marketing is built directly into Nutshell, so you don’t have to rely on a third-party integration.
Nutshell’s email marketing stands above Mailerlite for its:
Mailerlite is an email marketing platform that started in 2010 and now has features like automation, reporting, and personalization. Mailerlite also allows customers to design landing pages, signup forms, and more.
Nutshell’s email marketing tool is an integrated feature of Nutshell, the all-in-one CRM designed to help businesses close more deals. Nutshell’s email marketing works seamlessly with your CRM so you can easily track the impact your marketing efforts have on sales.
With its intuitive drag-and-drop email editor, filtering tools, and multi-email automation, Nutshell’s email marketing makes it easy to send beautiful email campaigns to the right customer segments at the right time. And powerful features like an AI writing assistant and email click notifications help your team optimize your marketing strategy.
Want to get more of your marketing team in your CRM and email marketing platform, but don’t want to pay for an entire CRM seat? All Nutshell customers get three marketing-only seats included with a Nutshell Sales license.
If you’re searching for the right email marketing platform for your business, you may have come across Mailerlite. But with its lack of sales integration, gatekeeping of advanced features for top-paying customers, and sneaky charges for exceeding your contact limit, is Mailerlite really the best tool for your team?
If you want an email marketing platform that works seamlessly with your CRM and sales data, includes advanced features for all customers, and has transparent pricing, Nutshell’s email marketing is the best Mailerlite alternative.
Take a look at the ways Nutshell’s email marketing outshines Mailerlite.
Since Nutshell’s email marketing software is connected to your CRM, your marketing team has access to contact timelines where you can see a record of every interaction they’ve had with you. Sending out marketing emails and want to see how they impact your leads? You can head over to your Lead timelines and see who opened an email and how many times—plus what links they clicked.
It just makes good business sense to be able to see what marketing emails are helping drive more sales. But since Mailerlite is a separate email marketing tool, you have to rely on third-party integrations to sync it with your CRM. And you’re already juggling enough integrations.
Email click notifications let you know when a user clicks a link in your email newsletter, broadcast, or drip campaign. The feature helps your team identify the most interested contacts right away so you can get in touch with them as soon as possible.
In Nutshell’s email marketing, you can set up email click notifications to send to different teammates when specific links are clicked. For example, enable notifications to your director of marketing when someone clicks on a webinar signup link and to your social media marketer when they click on your social links—so you can seize the opportunity to reach out.
But with Mailerlite? No such luck.
Mailerlite also won’t show you which subscribers clicked which links—leaving you scratching your head about exactly what individual subscribers were interested in.
Getting your entire marketing team on your email marketing platform is critical for maximizing your success. But Mailerlite has strict user limits for their plans. Their Growing Business tier caps users at three—which is not very accommodating for growing businesses.
Nutshell’s email marketing lets you add as many marketing seats as you want. So you can give everyone access to the marketing and sales data that will improve decision-making and help you convert subscribers into buyers.
Features like pre-built email templates, saving your own email designs, and custom domains are essential tools in an email marketer’s toolkit. But Mailerlite reserves these features for customers on its more expensive plans.
Unlike Mailerlite, Nutshell’s email marketing gives all its customers access to essential email marketing features—whether you’re paying for 100 contacts or 1 million.
Mailerlite’s pricing can get complicated. You’ll need to pay more to use features like pre-built email templates and their AI writing assistant, add more users to your team, send more emails, and increase your contact limit.
Mailerlite also automatically charges you for the next highest plan when you exceed the contact limit on your current tier—which can quickly rack up. And if you’re on the free plan and exceed your contact limit, Mailerlite locks your campaigns and forces you to either upgrade or remove subscribers.
We charge based on number of contacts—that’s it. So whether you’re the only marketer on your team or you’re one of 20, your Email marketing cost stays the same. And we’ll never tack on overage costs or upgrade your plan unexpectedly.
Nutshell’s Email Marketing vs the 4 tiers of MailerLite (updated January 2024)
Nutshell’s email marketing is an affordable and scalable option that includes all of our features, whether you’re paying for our minimum contact level ($5/mo for 100 contacts), our maximum contact level listed ($3,985/mo for 1 million contacts), anything in between or anything custom above 1 million.
We keep it simple with one plan. MailerLite has 4 plans to sort through.
Nutshell’s pricing is based the number of marketing contacts you have – It’s that simple. MailerLite offers starting pricing and then increases your price based on the number of contacts.
Some email providers will impose a limit of how many contacts you can have in your plan – Nutshell doesn’t.
Most email marketing providers will have a limit on how many emails you can send through the platform over a month. For Nutshell, you can send 8 times as many emails than you have contacts. 500 contacts would mean a limit of 4,000 emails/month.
Since Nutshell’s pricing is based on your total number of contacts, you can always calculate what your monthly costs are going to be. MailerLite automatically charges you for the next highest plan when your contacts exceed your current one.
How many logins your email marketing provider allows for in the plan. For Nutshell, there is no extra cost to grant someone in your CRM access to Email marketing.
Want to get more of your marketing team in your CRM and email marketing platform, but don’t want to pay for an entire CRM seat? If you have Nutshell Pro or above, you get three marketing-only seats in Nutshell—for absolutely free!
See how your email marketing turns into real business opportunities. Since Email marketing syncs with Nutshell CRM, you get the advantage of having all your sales and marketing data in one place.
Not only does Email Marketing offer click-tracking, but you can even get notified when someone clicks on the link.
Use a pre-built template and swap in your company’s branding.
Email marketing lets you save any templates you’ve created for future use. The MailerLite Free plan doesn’t let you save your work.
Feel comfortable coding your email and you like exact specifications? Then you want this feature.
Some email providers will force you to add their logo to your emails unless you are over a certain monthly spend – not Nutshell.
The ability to harness the power of AI to help you write your email content.
Easily set up custom domains in Nutshell to improve email deliverability and enhance brand recognition.
The Nutshell Landing Pages add-on empowers your team to create custom landing pages to engage visitors and generate conversions. Plus, Landing Pages syncs with Nutshell Forms and Nutshell Scheduler, so you can seamlessly collect visitor information, schedule meetings, and access all that data from your CRM.
Validates outbound email with DMARC, SPF, DKIM and other technologies to ensure they reach your audience.
Audiences are essential to any email marketing strategy. The more audiences you have the better your ability to segment your lists of contacts to get the right message to the right person. If you have a diverse customer/contact list, anything under 5 is worrisome.
Email marketing allows you to create marketing audiences based on any combination of attributes, from geography and industry to how long they’ve been a customer.
These are important to know more about the people your sending emails to. With Nutshell being a CRM, you’re all set to use your customer data in Campaigns!
You can use Tags to quickly group contacts together to create an Audience. An example would be if you wanted to reach out to everyone who attended a specific trade show. Add the tag “August 2023 Trade Show” and you can easily find every contact with that tag right in Nutshell.
If you’re not a designer or not comfortable with code, you need this feature from an email marketing platform.
Most email marketing providers will offer reporting on deliverability, open rate, click rate and click tracking. Nutshell can also notify a specific team member in your CRM if a certain link is clicked!
These allow you to compare statistics from the same campaign over time. For Nutshell, we offer this type of reporting for your Newsletters.
Email marketing offers A/B testing, where you can test email subject lines, preview text, content, and design – plus control how Nutshell tests the success of your campaigns.
Allows you to choose a later time or date to send out a marketing email.
Support articles and videos to help you set yourself up.
Create a ticket through a support email.
Speak to a real human during business hours.
Nutshell does offer free scheduled phone support to any customer on our Enterprise CRM tier
No matter how smoothly an email marketing platform can automate your campaigns, you’re not getting the best results if it doesn’t work seamlessly with your sales data. That’s why integrating your email marketing tool with your CRM transforms your marketing—and sales—efforts.
With an all-in-one CRM and email marketing solution, your marketing team can analyze customers’ preferences, instantly create email audiences from customer segments, and automate campaigns to reach leads wherever they are in your sales funnel.
Nutshell’s email marketing lets you do all of this and more. Because it works hand-in-glove with our CRM, your team can track email engagement like opens, clicks, and conversions for individual customers and leads, giving you invaluable insights you can use to make a sale.
Nutshell’s email marketing software also allows you to segment your contacts based on factors like purchase history, demographics, and how long they’ve been a customer to send highly targeted emails that drive conversions. Send special discounts to your long-term customers, create follow-up campaigns for the people who clicked a link in your monthly newsletter, and much more.
Email click notifications take your subscriber engagement strategy to the next level, revealing how and where your outreach has the biggest impact. You’ll be able to receive notifications when someone takes an interest in your messaging so you can zero in on potential customers.
These notifications are incredibly helpful for marketers and salespeople alike. Marketers can get notified whenever someone clicks on a webinar signup link, watches a video, or shows other signs of serious interest––and then optimize their strategy accordingly.
And since Nutshell’s email marketing works seamlessly with your CRM, your sales team can reach out to those who clicked on your links to work them toward a sale.
When it comes to sending well-crafted, persuasive messages to your contacts at the right time to turn subscribers into sales, Nutshell’s Email marketing is the email marketing tool your team needs.
With all-in-one email marketing and CRM functionality, unlimited marketing audiences, and essential features like email drip sequences and click notifications on every plan, Nutshell’s email marketing software can help your business level up its outreach and drive higher revenue.
Have a question? Need a volume discount? Send us a message or book a meeting with a Sales rep to start the conversation.
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