“Nutshell is super user-friendly and intuitive
“I would highly recommend Nutshell
“Easy to use and... wait for it ... 100% buy in!
“Nutshell is both simple and powerful
Integrating your email marketing platform and CRM transforms your marketing strategy. Nutshell’s email marketing features provide a comprehensive view of your relationships that you can capitalize on for higher revenue—making it a great GetResponse alternative. Plus Email marketing is built directly into Nutshell, so you don’t have to rely on a third-party CRM integration.
Nutshell’s email marketing stands above GetResponse for its:
GetResponse is an email marketing platform that offers features like email marketing, a website builder, landing pages, and more.
Nutshell’s email marketing tool is an integrated feature of Nutshell, the all-in-one CRM designed to help businesses close more deals. Nutshell’s email marketing connects seamlessly to your CRM data to help you connect with customers at every stage of the funnel.
With essential email marketing features like a drag-and-drop email editor, laser-sharp audience segmentation, and multi-email drip sequences, plus advanced solutions like an AI writing assistant, Nutshell’s email marketing helps you turn subscribers into buyers.
Want to get more of your marketing team in your CRM and email marketing platform, but don’t want to pay for an entire CRM seat? All Nutshell customers get three marketing-only seats included with a Nutshell Sales license.
When searching for an email marketing platform to help your business close more deals, GetResponse might have come up. GetResponse offers a few good email marketing features. But without sales integration, advanced marketing automation, or features like customizable web forms and free custom domains, can GetResponse really get you the response you’re looking for?
Nutshell’s email marketing software is the GetResponse alternative that provides a single platform where you can send out optimized email campaigns, design and launch landing pages and web forms, and manage your customer relationships.
And Nutshell’s email marketing customers get all of our advanced email marketing features, including multi-email drip sequences, advanced automation, and our AI writing assistant.
Take a look at these two email marketing platforms to see why Nutshell’s email marketing comes out on top.
Knowing what messaging to use to push your email subscribers toward a sale is incredibly important for optimizing your marketing strategy. And your messaging all depends on where that subscriber is in your sales funnel.
Nutshell’s email marketing software works seamlessly with Nutshell’s CRM, so you can easily create marketing audiences from your CRM contacts based on any combination of attributes. Send automated email drip sequences to reach out to new leads, target lost customers with a win-back campaign, and more—then let Nutshell’s email marketing handle the sending.
Need to see how your marketing emails impact your leads? Since Email marketing is built directly into Nutshell, you can go to your Lead timelines to see who opened an email and how many times, plus what links they clicked—so you see exactly how your marketing efforts help drive sales.
GetResponse won’t provide the same level of sales integration. Sure, you could connect it to a CRM—but then you’re just juggling another subscription.
GetResponse reserves automation features like the ability to build email drip sequences, trigger automated emails based on events, and create dynamic audience segments for their higher-paying plans.
Nutshell’s email marketing enables email marketing automation for all—so you can run more efficiently, no matter your company’s size or budget. Easily create marketing audiences that update dynamically, trigger automatic drip sequences once a contact meets your criteria, and send personal email sequences based on where leads are in your pipeline.
When people visit your website, it’s a good sign they’re interested in buying what you’re selling. Reaching out to these visitors is critical to your business’s success. And embedding web forms on your site is a great way to collect their information so you can reach out.
Nutshell lets you create customized web forms to embed on any page of your website, including newsletter signup, contact, and content download forms, or start from scratch. And since Nutshell’s email marketing works seamlessly with Nutshell’s CRM, the information visitors submit by form syncs instantly with your CRM data.
Plus, you can easily embed Nutshell forms on any page of the website your business already has.
But GetResponse only lets you create contact forms and signup forms, which you have to create on a website you built using—you guessed it—GetResponse. And you’re only reaching part of your marketing potential if you’re limited in how website visitors can reach out to you.
Connecting a custom domain to your email marketing tool improves email deliverability and enhances your brand reputation. Whether you’re linking to pages on your site in your email newsletters or creating landing pages, being able to connect your custom domain is a big deal.
Nutshell’s email marketing lets you connect your custom domains in just a few clicks. You can add one or multiple domains—there are no limits. And it’s totally free, whether you’re paying for 100 contacts or 1 million.
But GetResponse? They only allow customers paying on a 12-month or 24-month billing cycle to register one domain for free—but only for one year, at which point an unspecified fee applies.
The lack of advanced email marketing features aside, GetResponse plans are reasonably priced—unless your business has more than 100,000 subscribers. Then you have no choice but to pay for the GetResponse MAX plan, which starts at $1,099 a month.
GetResponse also charges sneaky monthly overage fees if your contact list exceeds your plan’s limit. These fees can add up quickly, and you could end up paying hundreds of dollars more than you planned.
Nutshell’s Email Marketing vs the 5 tiers of GetResponse (updated February 2024)
Nutshell’s email marketing is an affordable and scalable option that includes all of our features, whether you’re paying for our minimum contact level ($5/mo for 100 contacts), our maximum contact level listed ($3,985/mo for 1 million contacts), anything in between or anything custom above 1 million.
We keep it simple with one plan. GetResponse has 5 plans to sift through.
Nutshell’s pricing is based the number of marketing contacts you have—It’s that simple. GetResponse offers starting pricing for different features and then increases your price based on the number of contacts.
Since Nutshell’s pricing is based on your total number of contacts, you can always calculate what your monthly costs are going to be. GetResponse charges monthly overage fees when your contacts exceed your plan’s limits, no matter whether you’re on a monthly or yearly subscription, and these charges can be difficult to calculate.
How many logins your email marketing provider allows for in the plan. For Nutshell, there is no extra cost to grant someone in your CRM access to Email marketing.
Want to get more of your marketing team in your CRM and email marketing platform, but don’t want to pay for an entire CRM seat? If you have Nutshell Pro or above, you get three marketing-only seats in Nutshell—for absolutely free!
Some email providers will impose a limit of how many contacts you can have in your plan—Nutshell doesn’t.
Most email marketing providers will have a limit on how many emails you can send through the platform over a month. For Nutshell, you can send 8 times as many emails than you have contacts. 500 contacts would mean a limit of 4,000 emails/month.
Since Email marketing works seamlessly with Nutshell, you can access all your contact, lead, and sales information from a single platform to see how your marketing efforts translate into sales. GetResponse offers limited lead tracking features but doesn’t work natively with a fully functioning CRM.
Email marketing gives all customers the power to automate targeted, multi-email campaigns based on contacts’ behavior. GetResponse only allows customers on its higher plans to use automation and triggers in their email marketing.
Email marketing customers can also automate personal email sequences that will start and stop sending based on where your leads are in your sales pipeline. GetResponse limits the automation features for customers on their lower plans.
Nutshell lets you create customized web forms for any kind of conversion, from newsletter signups to contact forms and content downloads. GetResponse only allows customers to create contact and signup forms.
Easily set up custom domains in Nutshell to improve email deliverability and enhance brand recognition. Nutshell lets you add unlimited custom domains. GetResponse makes you pay to connect your custom domain after one year.
Not only does Email marketing offer click-tracking, but you can even get notified when someone clicks on the link, giving you up-to-the-minute insight into subscriber engagement.
Audiences are essential to any email marketing strategy. The more audiences you have the better your ability to segment your lists of contacts to get the right message to the right person. If you have a diverse customer/contact list, anything under 5 is worrisome.
You can use Tags to quickly group contacts together to create an Audience. An example would be if you wanted to reach out to everyone who attended a specific trade show. Add the tag “August 2023 Trade Show” and you can easily find every contact with that tag right in Nutshell.
Some email providers will force you to add their logo to your emails unless you are over a certain monthly spend—not Email marketing.
Email marketing lets you preview your emails on desktop and mobile. You can also preview how your emails would look in dark mode.
The ability to harness the power of AI to help you write your email content.
Most email marketing providers will offer reporting on deliverability, open rate, click rate and click tracking. Nutshell can also notify a specific team member in your CRM if a certain link is clicked!
These allow you to compare statistics from the same campaign over time. For Nutshell, we offer this type of reporting for your Newsletters.
Email marketing offers A/B testing, where you can test email subject lines, preview text, content, and design—plus control how Nutshell tests the success of your campaigns.
Allows you to choose a later time or date to send out a marketing email.
The Nutshell Landing Pages add-on empowers your team to create custom landing pages to engage visitors and generate conversions. Plus, Landing Pages syncs with Nutshell Forms and Nutshell Scheduler, so you can seamlessly collect visitor information, schedule meetings, and access all that data from your CRM.
These are important to know more about the people your sending emails to. With Nutshell being a CRM, you’re all set to use your customer data in Campaigns!
If you’re not a designer or not comfortable with code, you need this feature from an email marketing platform.
Use a pre-built template and swap in your company’s branding.
Feel comfortable coding your email and you like exact specifications? Then you want this feature.
Validates outbound email with DMARC, SPF, DKIM and other technologies to ensure they reach your audience.
Support articles and videos to help you set yourself up.
Create a ticket through a support email.
Speak to a real human during business hours.
Nutshell does offer free scheduled phone support to any customer on our Enterprise CRM tier
Email click notifications take your subscriber engagement strategy to the next level, revealing how and where your outreach has the biggest impact. You’ll be able to receive notifications when someone takes an interest in your messaging so you can zero in on potential customers.
These notifications are incredibly helpful for marketers and salespeople alike. Marketers can get notified whenever someone clicks on a webinar signup link, watches a video, or shows other signs of serious interest––and then optimize their strategy accordingly.
And since Nutshell’s email marketing works seamlessly with your CRM, your sales team can reach out to those who clicked on your links to work them toward a sale.
Integrating your email marketing tool with your CRM unlocks even better marketing results. With all your CRM data at your fingertips, you can analyze your customers’ preferences, create email marketing audiences, and automate campaigns to reach your customers.
You can also track email engagement like opens, clicks, and conversions, giving you insight you can use to make a sale.
Finally, integrating your CRM with your email marketing platform allows you to segment your contacts based on factors like how long they’ve been a customer, purchase history, and demographics to send highly targeted emails that drive conversions.
When it comes to sending well-crafted, persuasive messages to your contacts at the right time to turn subscribers into sales, Nutshell’s email marketing is the email marketing tool your team needs.
With all-in-one email marketing and CRM functionality, unlimited marketing audiences, and essential features like email drip sequences and click notifications on every plan, Nutshell’s email marketing can help your business level up its outreach and drive higher revenue.
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