Bulk Deduplication Included on All Nutshell Plans

-

Clean up your CRM data fast with Nutshell’s Duplicate cleanup!
Duplicate contacts are one of those problems that creep up slowly and then suddenly feel impossible to fix. Existing duplicate filters can tell you that you had hundreds — or thousands — of potential duplicates, but it couldn’t group them, couldn’t tell you which contact should win, and left you to deal with each one manually. For a list of any real size, that’s not a solution.
We built a bulk deduplication tool to actually solve it. You can now enter a dedicated cleanup mode from your people and companies lists, review every identified duplicate pair, and merge them — one at a time or all at once.
What is Nutshell’s Duplicate cleanup?
Duplicate cleanup is a dedicated cleanup tool in Nutshell, accessible directly from your people and companies lists. Nutshell scans your data and groups potential duplicates — contacts that share the same name, primary email address, or primary phone number — and surfaces them in one focused view.
From there, you decide how to handle them. Review and merge pairs one by one, or let Nutshell auto-merge everything it found in one shot. Either way, every merge is logged in the timeline so you always have a record of what changed.

What can I do with Duplicate cleanup?
Find all your potential duplicates automatically
Enter Manage duplicates mode from your people or companies list and Nutshell does the detection work for you. Duplicates are identified by exact matches on name, primary email, or primary phone number, and grouped so you can see the full picture — not just a long unsorted list of possible matches.
Merge one at a time or all at once
If you want to review before committing, a card-style UI walks you through each duplicate pair so you can confirm each merge individually. If you trust the matches and just want your data clean, use Auto-merge to handle everything in a single action. For large datasets, that’s the difference between hours of manual work and a few clicks.
Keep a complete record of every merge
Every merge — whether reviewed individually or run in bulk — appears in the timeline, so there’s always an audit trail. Nutshell also stores a record of which contacts were merged in each operation, so nothing disappears without a trace.

How do I get started?
Duplicate cleanup is available on all Nutshell plans. Open your people or companies list and look for the button to “Manage duplicates”. Nutshell will do the scan and show you what it found. You can also start by going to Settings → Data → Duplicates.
For more information on merging duplicates, check out our support article.
A cleaner CRM is a more useful CRM. Not a Nutshell customer yet? Start a free 14-day trial and see what Nutshell can do for your team.
BACK TO TOPWritten by
Chris Cain VP of Product Development, NutshellEdited by
Will Gordon Sr. Director of MarketingReviewed by
Andy Fowler Co-FounderReady to try
Nutshell for Free?Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.

11 Digital Marketing Communication Tips From Experts to Increase Conversions
Published on: November 10, 2022Sales Performance Reviews: 9 Tips to Make Them Valuable
Published on: November 10, 2022Best Simple CRMs: 9 Easy-to-Use Solutions Your Team Will Actually Use
Published on: October 10, 2025Join 30,000+ other sales and marketing professionals. Subscribe to our Sell to Win newsletter!
- Product
- Nutshell Overview
CRM & Sales
Our powerful and easy-to-use flagship product.Marketing
Email marketing, forms, landing pages, and more.Engagement
Webchat, SMS, WhatsApp & more in your Omni-Channel Inbox.Prospecting
Prospect for new leads and new contacts in your CRM.Proposals & Invoices
Create & send quotes, invoices and contracts in your CRM.
AI
See why Nutshell is the leading AI CRM.Integrations
Connect to Google/Microsoft and over 5,000 Apps. Reporting
Create reports and forecasts in an instant.Mobile App
Take your CRM with you wherever you go.CRM Advisor
Get a dedicated point of contact to get the most out of Nutshell.
- Pricing
Nutshell AI
- Marketplace
- Resources
- Contact Us
Contact Sales
Send us your questions or book a 1-on-1 demo.Join a Demo
Join a group demo for a general overview of Nutshell.
Contact Support
Contact our support team via live chat in app or via email.Become a Partner
Refer businesses to Nutshell & earn commissions.
Contact Marketing
Questions about our website or our marketing opportunities?Careers
Join our growing team! See current openings.







