Will joined Nutshell as Director of Marketing in December of 2022.
Prior to joining Nutshell, Will worked at WebFX as an Internet Marketing Account Manager and Team Lead. While at WebFX he managed SEO, PPC, Email and CRO campaigns for a variety B2B, B2C and eCommerce businesses with the main goal of driving more qualified leads so the businesses could grow.
While working with businesses of all sizes and industries, Will took notice in one common theme: “A huge part of the success of a business is how they effective use their CRM and manage their data.” Will took an interest in learning more about the CRMs that his clients used. The list included Google sheets, Salesforce, Hubspot, Zoho, Monday, Pipedrive, Close, Nutshell (of course) and more.
I’ve had the unique experience of seeing the inside of so many CRMs and how different types of businesses use them.
When WebFX acquired Nutshell in the summer of 2022, it made sense for Will to put his hat in the ring to help lead Nutshell’s marketing efforts. After all, he’s one of the few in the field that have actually experienced the pains of using over 7+ CRMs, experiencing how businesses can get creative, and understanding when a business truly has a bad CRM fit or a bad process for keeping it updated.
Will continues to lead Nutshell’s marketing team with the responsibility of lead generation and providing educational information to help individuals and businesses understand the value of CRM, how to effectively use a CRM and how to know which CRM is best for a specific business or industry.
Will graduated Magna Cum Laude from Marywood University with a BA and MA in Communication Arts while specializing in Broadcasting, Multimedia and Journalism.
Outside of CRM and Digital Marketing, Will enjoys spending time with his wife and son, running marathons, singing, playing with his dogs and being an amateur foodie and beer snob.
At the end of the day, it’s about helping our customers grow their business by closing more leads. My goal is to use all I’ve learned at WebFX to help people find the right CRM, even if that’s not Nutshell. However, once they find Nutshell, we can help them grow their business.
Connect with Will on LinkedIn.
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