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Nutshell is super user-friendly and intuitive

I would highly recommend Nutshell

Easy to use and... wait for it ... 100% buy in!

Nutshell is both simple and powerful

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Turn prospects into customers

Best Inbound Sales CRM

  • Boost conversion rates by responding to leads within minutes
  • Automate follow-ups so you don’t miss any opportunities
  • Track every lead source to see which campaigns drive revenue
  • Collaborate seamlessly with your team on hot inbound deals
  • Measure what matters with reporting on response times, ROI, and pipeline health

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The ideal CRM for inbound sales teams

Do your prospects make the first move? Without the right CRM system, those hot leads could slip through the cracks. Learn how Nutshell’s inbound sales CRM can help your team respond instantly, personalize every conversation, and convert more interest into revenue.

  • What is inbound sales?

    Inbound sales is a sales strategy focused on engaging prospects who initiate contact with your business through channels like your website, social media, or referrals.

    Potential buyers find your website content or online ads while searching for a solution to a particular challenge, then demonstrate interest by downloading educational material, contacting your sales team, or starting a free trial.

    Inbound prospects are often very educated on the solutions you offer. They’ve already done research on what you’re selling, and they want your company to solve for their specific needs, pain points, and goals.

    Instead of chasing cold leads, inbound sales reps respond to warm, high-intent inquiries with timely, personalized outreach that moves deals forward faster.

    Learn more: What’s the difference between inbound sales and outbound sales?

  • What to look for in an inbound sales CRM

    Companies that use a CRM see, on average, a 29% lift in revenue and a 34% boost in productivity. If you’re evaluating a CRM for your inbound sales team, here are the features that matter most:

    • Multi-source lead capture: Automatically pull in leads from different sources, like web forms, chat, email, phone, or social—no more copying data into spreadsheets.
    • Instant lead assignment: Route new inquiries to the right rep immediately, with mobile alerts that ensure follow-up within minutes—responding within 5 minutes makes you 100× more likely to connect with that lead.
    • Lead scoring and prioritization: Identify and highlight the most engaged, purchase-ready leads so your reps focus on the right opportunities first.
    • Automation and nurturing: Trigger emails, reminders, and tasks so every lead gets timely, consistent attention.
    • Full customer context: Track every touch point—emails, calls, page visits, and more—so reps can personalize outreach with confidence.
    • Team collaboration: Make it easy to @mention teammates, share notes, and manage handoffs without friction.
    • Inbound-specific reporting: Measure lead response times, conversion rates by source, and campaign ROI so you can double down on what works.
    • Ease of use: Choose a CRM your team will actually use—intuitive, mobile-friendly, and built for busy inbound reps.

Powerful CRM for every budget.

How Nutshell’s CRM helps inbound sales teams thrive

Nutshell is the easy-to-use, all-in-one CRM that brings together everything inbound sales teams need to capture, respond to, and convert warm leads.

Track lead sources

Know your most profitable channels and sources. Nutshell shows you which campaigns, ads, or referrals deliver the most qualified leads—so you can invest where it pays off.

Track inbound lead sources

Route inbound sales leads instantly

Route leads instantly

Reach out while your lead is hot. Nutshell lets you automatically assign new inquiries to the right rep or team, and send instant notifications on desktop and mobile, so you can capitalize on every opportunity.

Boost productivity with AI

Nutshell’s suite of AI tools helps inbound sales teams save time and close more deals. Use AI to summarize past interactions before a call, research leads automatically, generate personalized email sequences, or even design optimized sales pipelines.

Boost productivity with AI

Automate your follow ups

Automate your follow-ups

Nutshell’s sales automation tools ensure you never miss a touch point. Create rules to auto-send welcome emails, schedule tasks if a lead isn’t contacted, or move deals forward automatically.

Connect via email, phone, and SMS

Engage inbound leads on their terms—whether by email, call, or SMS—directly from Nutshell. Every message is logged automatically to keep your tasks, activities, and pipeline organized.

Connect via email, phone, and sms

See Nutshell in action!

Try Nutshell free for 14 days or let us show you around before you dive in.

Collaborate quickly with mentions

Collaborate quickly with @mentions

Loop in colleagues instantly by using @mentions and shared tasks so everyone—from sales to marketing, support, success teams, and more—can contribute to closing inbound deals faster.

Streamline pipeline management

Simplify pipeline management by choosing the view that works best: list, board, chart, or map. Drag-and-drop leads through your pipeline, or visualize deals by geography to plan smarter follow-ups.

Streamline pipeline management

Capture leads from your website

Capture leads from your website

Turn website visitors into CRM leads automatically. Nutshell Forms logs submissions and VisitorIQ tracks page views, giving reps insight before the first call. Nutshell’s live chat and AI chatbot tool, Nutshell Chat, gives prospects instant answers, captures leads, and books meetings directly from your web pages.

Integrate your tech stack

Nutshell’s comprehensive range of integrations allows you to sync your CRM with your email, calendar, marketing tools, and much more. From Gmail and Outlook to Slack, QuickBooks, and Mailchimp, Nutshell keeps your stack connected.

Integrate your tech stack

Measure and report on performance

Measure and report on performance

Track inbound KPIs like response time, source conversion rates, and sales velocity with robust reporting and analytics. Custom dashboards give inbound sales managers the data they need to improve performance.

Simplify inbound sales with an intuitive interface

Nutshell is easy to learn, fast to adopt, and accessible anywhere. Reps love the clean interface and full-featured mobile app, so your data stays accurate and your team stays responsive.

Simplify inbound sales

CRM features that boost your sales effectiveness

Sales Automation

Put time-wasting tasks on autopilot so your team can focus on building relationships and nurturing leads through your sales pipeline.

Pipeline Management

Create custom pipelines and manage them easily with multiple views to nurture leads efficiently and stay on top of every deal.

Reporting & Analytics

Provides robust reporting and analytics to help you track your team’s performance and to help you gain quick insights with automated reporting.

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Email Automation

Increase sales efficiency with Nutshell’s powerful email automation tool. Create personalized campaigns & track success right in your CRM

Artificial Intelligence

Streamline daily processes using the generative power of AI in Nutshell to simplify sales activities and open up a world of possibilities.

Meeting Scheduler

Create and manage virtual meetings and sync the information with your Calendar without leaving your CRM.

Quotes & Invoices

Quickly create and send custom quotes and invoices, easily track quote and invoice progress and engagement, and effortlessly manage and share your quotes and invoices in different formats.

Team Collaboration

Store customer notes, interactions and easily bring colleagues into the conversation and stay notified of everything that needs your attention.

AI Agents

Easily accelerate revenue-driving tasks in your CRM, so you and your team can spend more time on selling.

Contact Management

Improve calendar, email, & contact organization from any source with Nutshell’s contact management software.

Product Importer

Quickly import your entire products and services list with Nutshell’s Product Importer, so you and your team can spend less time on administration and more time on selling.

Prospecting

Search through over 200 million contacts, add ideal customers to your CRM, and connect with your future buyers.

Website Visitor Identification

Pinpoint the companies and individuals visiting your site so you can proactively target warm leads.

Contact Enrichment

Locate specific individuals working at the companies in your book of business and reveal their contact information so you can start the conversation.

Lead Attribution

With channel and source data automatically added to your new leads, you can know where your best leads come from and invest smarter in your marketing.

Free Customer Support

Connect with our world-class support team to get fast, friendly, and free support when needed.

Email and Calendar sync

Easily sync your email and calendar with Nutshell to make your CRM work where you do.

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Security

We take the security and reliability of your data seriously. We partner with the industry’s most trusted infrastructure provider, Amazon Web Services.

App Marketplace

Integrate Nutshell with the rest of your tech stack

See Nutshell’s Marketing Features

Find out more about Nutshell’s extensive range of Marketing Suite features

See Nutshell’s Engagement Features

Learn more about Nutshell’s industry-leading Engagement Suite features

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See all of Nutshell’s features

Discover the broad spectrum of features and tools available to Nutshell customers

FAQs about inbound sales and CRM

  • 1. What is an inbound sales CRM?

    An inbound sales CRM is software that helps sales teams capture, track, and close leads who reach out on their own—via forms, calls, chat, or content. It ensures no inquiry is missed and every lead gets a fast, personalized follow-up.

  • 2. How does Nutshell improve inbound lead response time?

    Nutshell instantly assigns new leads, sends real-time alerts to reps, and automates follow-ups. This helps your team respond within minutes instead of hours, dramatically increasing conversion rates.

  • 3. Why choose Nutshell over other CRMs for inbound sales?

    Unlike bloated CRMs, Nutshell is simple to adopt, affordable, and designed for speed. You get automation, reporting, and communication tools in one platform—without the steep learning curve or hidden costs.

Need a user-friendly CRM to boost sales and team efficiency?

Take our guided tour to explore Nutshell’s incredible features!

Nutshell is a very straightforward, user-friendly CRM software. It has multiple features that make tracking leads simple, helping prevent warm leads from getting lost in the shuffle. Simple features, like tagging a coworker in a customer note with the @ symbol, are so convenient and support a fast-paced office environment. Creating tasks for myself and other team members aids in keeping the communication flowing when team members are in and out of the office.

Brittany S. – Marketing & Accounting Manager

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