Skip to main content ↓

Nutshell is super user-friendly and intuitive

I would highly recommend Nutshell

Easy to use and... wait for it ... 100% buy in!

Nutshell is both simple and powerful

a light blue background with the top part of a darker blue acorn at the bottom right
Build stronger, longer-lasting customer relationships

Best Relationship-Based Sales CRM

  • Track every client touch point for a complete relationship history
  • Automate reminders and follow-ups to stay top of mind
  • Collaborate across your team for seamless account management
  • Identify upsell, cross-sell, and renewal opportunities
  • Measure retention, loyalty, and customer lifetime value

Contact Sales Start a Free Trial

The ideal relationship-based sales CRM

Do your biggest wins come from repeat customers and referrals? Without the right CRM, even your best relationships can stall. Learn how Nutshell’s relationship-based sales CRM helps your team stay organized, personalize every interaction, and maximize long-term revenue.

  • What is relationship-based selling?

    Relationship-based selling is a sales strategy focused on building trust, loyalty, and long-term partnerships with customers. Instead of treating every deal as a one-time transaction, relationship-based sales teams invest time in understanding customer needs, anticipating challenges, and delivering personalized value over the long haul.

    Strong relationships drive measurable results: 65% of a company’s business comes from existing customers, and implementing CRM software can increase retention rates by up to 27%. That’s why relationship-based sellers need the right tools to nurture loyalty and protect their most important accounts.

  • What to look for in a relationship-based sales CRM

    Companies that use CRM see, on average, a 29% increase in sales revenue and a 34% boost in productivity. But for relationship-driven teams, some features matter more than others:

    • Comprehensive customer view: Track every conversation, email, meeting, and purchase history so you never lose context.
    • Follow-up automation: Set reminders and workflows to keep in touch consistently, even during busy seasons.
    • Account and contact management: Organize buying committees, influencers, and stakeholders in one place.
    • Collaboration tools: Share notes, tag teammates, and manage handoffs to ensure customers feel a seamless experience.
    • Retention and upsell tracking: Monitor renewals, repeat purchases, and expansion opportunities to grow revenue from existing accounts.
    • Mobile and multi-channel access: Manage relationships via email, phone, SMS, and on the go.
    • Relationship health reporting: Measure engagement frequency, satisfaction, and customer lifetime value to guide strategy.
    • Ease of use: Choose a CRM your team will actually use—simple, intuitive, and mobile-friendly.

Powerful CRM for every budget.

How Nutshell’s CRM helps relationship-based sales teams thrive

Nutshell is the all-in-one CRM designed to help sales teams build trust, strengthen client partnerships, and unlock more repeat business.

Keep a complete record of every client

Nutshell’s contact management tools give you a 360° view of every customer—emails, calls, notes, meetings, and purchases—all in one place. With full context at your fingertips, every rep can pick up the conversation seamlessly.

Enrich CRM Contacts

Inbound Sales CRM - Automate your follow-ups

Never miss a follow-up

Set automated reminders and workflows that prompt your team to check in, schedule renewals, or celebrate milestones. Nutshell ensures every relationship gets the attention it deserves.

Prioritize your best leads

Nutshell’s hot leads help you focus on the prospects and customers that are most meaningful to you. Whether a lead is brand new or already in your pipeline, you can “heat it up” in one click and it’ll immediately be front-and-center on your lead views, dashboard, and to-do lists.

Inbound Sales CRM - Collaborate quickly with @mentions

Collaborate across your team

Use @mentions, shared tasks, and collaborative notes to keep sales, customer success, and support teams aligned. With Nutshell, clients get a consistent, personalized experience no matter who they talk to.

Identify upsell and renewal opportunities

Custom pipelines and reports make it easy to track renewals, expansions, and repeat orders. With Nutshell, you’ll spot growth opportunities early and turn loyal customers into even bigger revenue drivers.

See Nutshell in action!

Try Nutshell free for 14 days or let us show you around before you dive in.

Inbound Sales CRM - Boost productivity with AI

Personalize every interaction with AI

Nutshell’s suite of AI tools helps relationship-based sellers work smarter. Summarize past conversations before a call, generate tailored email sequences, or research key decision-makers automatically—so your outreach always feels personal.

Access your CRM anywhere

With Nutshell’s mobile app, you can pull up client history, log meeting notes, or schedule follow-ups right after a conversation—whether you’re at a client site, on the road, or working remotely.

Faster mobile app activity logging - Nutshell CRM

AI Timeline Summarization For Better Team Collaboration

Find every communication

No more hunting through email inboxes and handwritten notes to remember something you discussed with a client or teammate six months ago. Nutshell’s timelines keep a chronological record of all internal and external communications, ensuring that important messages don’t get lost.

Make repeat business simple

For companies that have recurring opportunities with customers, having to constantly re-create leads can be aggravating. Nutshell’s lead cloning feature saves you valuable time by instantly creating a detailed copy of any previous lead.

Inbound Sales CRM - Measure and report on performance

Measure retention and relationship health

Track the metrics that matter for long-term growth: customer retention rates, repeat revenue, and customer lifetime value. Nutshell’s reporting and dashboards give managers a clear view of how relationships impact the bottom line.

Integrate your tech stack

Nutshell’s comprehensive range of integrations allows you to sync your CRM with your email, calendar, marketing tools, and much more. From Gmail and Outlook to Slack, QuickBooks, and Mailchimp, Nutshell keeps your stack connected.

Inbound Sales CRM - Integrate your tech stack

CRM features that boost your sales effectiveness

Sales Automation

Put time-wasting tasks on autopilot so your team can focus on building relationships and nurturing leads through your sales pipeline.

Pipeline Management

Create custom pipelines and manage them easily with multiple views to nurture leads efficiently and stay on top of every deal.

Reporting & Analytics

Provides robust reporting and analytics to help you track your team’s performance and to help you gain quick insights with automated reporting.

orange envelope on a white background
Email Automation

Increase sales efficiency with Nutshell’s powerful email automation tool. Create personalized campaigns & track success right in your CRM

Artificial Intelligence

Streamline daily processes using the generative power of AI in Nutshell to simplify sales activities and open up a world of possibilities.

Meeting Scheduler

Create and manage virtual meetings and sync the information with your Calendar without leaving your CRM.

Quotes & Invoices

Quickly create and send custom quotes and invoices, easily track quote and invoice progress and engagement, and effortlessly manage and share your quotes and invoices in different formats.

Team Collaboration

Store customer notes, interactions and easily bring colleagues into the conversation and stay notified of everything that needs your attention.

AI Agents

Easily accelerate revenue-driving tasks in your CRM, so you and your team can spend more time on selling.

Contact Management

Improve calendar, email, & contact organization from any source with Nutshell’s contact management software.

Product Importer

Quickly import your entire products and services list with Nutshell’s Product Importer, so you and your team can spend less time on administration and more time on selling.

Prospecting

Search through over 200 million contacts, add ideal customers to your CRM, and connect with your future buyers.

Website Visitor Identification

Pinpoint the companies and individuals visiting your site so you can proactively target warm leads.

Contact Enrichment

Locate specific individuals working at the companies in your book of business and reveal their contact information so you can start the conversation.

Lead Attribution

With channel and source data automatically added to your new leads, you can know where your best leads come from and invest smarter in your marketing.

Free Customer Support

Connect with our world-class support team to get fast, friendly, and free support when needed.

Email and Calendar sync

Easily sync your email and calendar with Nutshell to make your CRM work where you do.

Features Page Icon Security
Security

We take the security and reliability of your data seriously. We partner with the industry’s most trusted infrastructure provider, Amazon Web Services.

App Marketplace

Integrate Nutshell with the rest of your tech stack

See Nutshell’s Marketing Features

Find out more about Nutshell’s extensive range of Marketing Suite features

See Nutshell’s Engagement Features

Learn more about Nutshell’s industry-leading Engagement Suite features

a logo for Nutshell with a Nutshell icon in the middle
See all of Nutshell’s features

Discover the broad spectrum of features and tools available to Nutshell customers

FAQs about relationship-based sales and CRM

  • 1. What is a relationship-based sales CRM?

    A relationship-based sales CRM is software designed to help teams build and maintain long-term client partnerships. It organizes account history, automates follow-ups, and provides reporting on retention and loyalty.

  • 2. How does Nutshell help sales teams strengthen client relationships?

    Nutshell combines contact management, task automation, and AI features so reps never miss a follow-up and always have the right context. Teams can collaborate seamlessly, keeping clients engaged and satisfied.

  • 3. Why choose Nutshell over other CRMs for relationship-based sales?

    Unlike complex enterprise CRMs, Nutshell is simple to use, affordable, and built for relationship-driven teams. You get automation, AI insights, and reporting in one easy-to-adopt platform.

Need a user-friendly CRM to boost sales and team efficiency?

Take our guided tour to explore Nutshell’s incredible features!

The interface is remarkably intuitive, with a clean and navigable display that’s perfectly suited for pipeline management, marketing tracking, and client follow-ups. Overall, Nutshell has exceeded my expectations, and I’m excited to continue exploring its features.

Sarah S. – Executive Assistant

Join 30,000+ other sales and marketing professionals. Subscribe to our Sell to Win newsletter!