Turn Website Conversions Into Insights With the AI Chatbot Report

Wondering what your website visitors are really asking about?

Nutshell’s new AI Chatbot Report gives you a clear view into the questions, conversations, and opportunities happening through your chatbot—so you can improve your website and capture more leads.

When visitors start chatting with your website’s AI chatbot, they reveal what they want to know before becoming a customer. But without the right reporting, those conversations can turn into missed insights and missed opportunities.

That’s why we’re excited to introduce the AI Chatbot Report in Nutshell.

What is the AI Chatbot Report?

The AI Chatbot Report is a new reporting feature in Nutshell that helps you understand how visitors interact with your AI chatbot and what they’re trying to learn from your website.

Instead of simply tracking chatbot usage, the report reveals valuable patterns in visitor conversations, including:

• Frequently asked questions
• Popular conversation starters
• Pages with high chatbot engagement

Just a few clicks gives you actionable insights that drive better customer experiences and more qualified leads.

Why this report matters

Your chatbot conversations contain a wealth of insight about what your visitors need before they’re ready to buy. The challenge is turning those conversations into something you can actually learn from.

The AI Chatbot Report helps you do exactly that.

By showing you the numbers behind visitor activity, the report helps you continuously improve your website experience. Over time, this leads to clearer messaging, better self-service content, and more opportunities to capture leads directly from your website.

What can I do with the AI Chatbot Report?

The AI Chatbot Report helps you turn chatbot conversations into meaningful insights you can act on. With this report, you can:

Discover what visitors are asking about most

See the most common conversation topics so you can better understand what potential customers want to know. This insight helps you refine your messaging and ensure your website answers the questions that matter most.

Identify gaps in your website content

When your chatbot keeps getting questions it can’t answer, your website is likely missing some key information. The report helps you identify these knowledge gaps so you can update your content—and your chatbot can give better answers.

See which pages start the most conversations

Understand where visitors are most likely to engage with your chatbot. Knowing which pages spark the most chats helps you optimize high-intent pages to generate more leads.

Learn which nudges drive engagement

Use the report to see which chatbot nudges get the most clicks and where they appear across your website. You can use that information to fine-tune prompts for better engagement. 

Measure chatbot performance at a glance

Get a clear view of your chatbot’s contribution to engagement and lead generation with quick stats like:

• Total website visitors
• Number of conversations started
• Form submission rate

Dive deeper into real conversations

What do visitors want to know? How does your chatbot respond? Clickable insights let you review individual chatbot threads for context into real conversations.

Where can I find the AI Chatbot Report in Nutshell?

You can access the AI Chatbot Report directly from the Reports page in Nutshell.Simply navigate to the Other reports section and select Chatbot to view chatbot performance insights. From there, you’ll see a summary of chatbot activity for your selected time period along with detailed insights into conversations, topics, nudges, and visitor engagement.

How real-world businesses can use the report

By understanding what visitors ask and where those conversations happen, businesses can better identify high-intent prospects and opportunities to capture leads.

For example, a home services company might notice that many chatbot conversations start on their pricing page and revolve around installation costs. With that insight, they could update the page to address common pricing questions upfront or add a targeted chatbot nudge offering a consultation.

A software company might discover that visitors frequently ask about integrations with other tools. By reviewing these conversations, they can improve their product pages or expand their knowledge base to address those questions more clearly.

Turn chatbot insights into better website experiences

By using the report to turn chatbot conversations into clear insights, you can: 

• Identify common questions
• Improve your website content
• Encourage more meaningful conversations with potential customers

Explore the AI Chatbot Report to get started.

Have questions? Our support team is always here to help.

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