In the digital arena, staying ahead isn’t just an advantage—it’s a necessity. That’s why we’re thrilled to introduce CompetitorSpy, your ticket to unlocking insights that supercharge your website’s performance. Available as part of the Marketing Pro plan, CompetitorSpy provides insights into your competitors’ website traffic, marketing tactics, and more, so you can level up your strategies!
So, what exactly is CompetitorSpy? It’s your backstage pass to comparing your website’s performance against up to five competitors. Just plug in your domain and your top five rivals, and voilà !
What can you do with it? Think of it as your personal digital detective. Track competitors’ website traffic, uncover the channels driving their success, and monitor the ebb and flow of traffic over time.
Why use CompetitorSpy?
With CompetitorSpy, you’re handed the reins to understanding your online presence in a way that can transform your growth. Picture this: you’re comparing website traffic trends, spotting seasonal patterns, and making tweaks to your digital marketing strategy like a pro. With CompetitorSpy, it’s easy to gather insights that will help you stay ahead of the competition.
What’s included in CompetitorSpy?
Let’s break down what’s included in this treasure trove of insights:
Traffic breakdown by market share: CompetitorSpy shows you where your website’s traffic stands against your competitors, giving you the edge to spot growth opportunities and make smart, data-driven decisions.
Traffic strategy breakdown: From organic to paid to social channels, this feature peels back the layers, showing you which channels your traffic and your competitors’ traffic comes from. It’s like getting a secret map of the competition’s successes and weaknesses, allowing you to fine-tune your marketing game for optimal results.
Total traffic over time: Track the historical performance of your website and your rivals with the competitor traffic trends chart. Seeing the evolution of traffic over time is like having a time machine to assess strategies and plan your next move.
How do I get started?
Excited to dive in? CompetitorSpy is available on Marketing Pro plans, and getting started is as easy as a few clicks:
Access CompetitorSpy by clicking on the ‘Marketing’ section in the main menu and navigating to ‘Website,’ then ‘CompetitorSpy’
Verify your website
Add up to five competitor websites you want to keep an eye on
Competitor website Insights with CompetitorSpy FAQs
1. How does CompetitorSpy compare to standalone tools like SEMrush or Similarweb?
CompetitorSpy delivers essential competitor insights directly within Nutshell—no platform switching required. While tools like SEMrush and Similarweb offer deeper SEO features, CompetitorSpy focuses on what sales and marketing teams need most: traffic patterns, market share, and channel performance, all integrated with your CRM.
2. How often is the competitor data updated in CompetitorSpy?
CompetitorSpy’s data is refreshed regularly to keep your insights current, though the exact frequency depends on our data providers’ update schedules. Most competitor traffic data updates monthly, which is standard for traffic estimation tools in the industry. This gives you reliable trend analysis over time without overwhelming you with daily fluctuations. For the most current update information for your specific competitors, check the “Last Updated” timestamp in your CompetitorSpy dashboard.
3. What’s the minimum traffic threshold for CompetitorSpy to display data?
CompetitorSpy can display data for websites receiving approximately 500 or more visits per month. If a competitor’s site gets less traffic than this or is very new, our data providers may not have enough information to generate reliable estimates. This is common across all traffic estimation tools since they rely on data sampling. If you’re tracking smaller competitors or niche websites, you might see “not enough data” messages. In those cases, focus on tracking your larger competitors to understand broader market trends.
4. Can I track competitors in different countries or regions?
Yes! CompetitorSpy tracks website traffic globally, so you can monitor competitors regardless of where they’re located. The tool shows you overall traffic patterns and can reveal geographic insights about where your competitors’ visitors are coming from. This makes it valuable for businesses competing in multiple markets or agencies managing clients across different regions. Just add the competitor’s domain, and CompetitorSpy will pull available data for that website’s global performance.
5. What should I do if CompetitorSpy shows “not enough data” for my competitor?
If you see this message, it typically means the competitor’s website receives less than 500 monthly visits or is too new for our data providers to track reliably. Here’s what you can do: First, double-check that you’ve entered the correct domain (use the main domain, not a specific page). Second, consider tracking larger competitors in your space—their data can still reveal valuable market trends and benchmarks. Third, give it time—if it’s a newer competitor, data may become available as their traffic grows. Finally, focus on the competitors where data is available to inform your strategy.
