Understanding how your company’s marketing efforts translate into sales is critical for fostering business growth. Introducing Nutshell’s new marketing dashboard, your hub for viewing the performance of all your Nutshell marketing efforts. Whether you’re monitoring email campaigns, tracking website analytics, or viewing form submissions, the marketing dashboard reveals what’s working so you can refine and optimize your strategies.
Take a look at what’s possible with the marketing dashboard!
Why add a marketing dashboard?
Over the past few years, Nutshell has launched several powerful marketing features that enable your marketing and sales teams to join forces, gain valuable insights, and turn more opportunities into sales. We’ve brought you:
As Nutshell’s marketing features have expanded, so have our customers’ needs for quickly and efficiently measuring the success of their marketing efforts. The marketing dashboard is built to help you do just that.
What can I do with the marketing dashboard?
The marketing dashboard displays key performance metrics for all of your Nutshell marketing efforts—in one convenient location. There are multiple dashboard cards with information on each of the marketing features your team is using. From the top, you can filter the results by date to see trends emerging over a specific period.
The dashboard cards display data for your:
Website traffic
Total page views
Unique website visitors
Average views per visit
Average number of visitors per day
Broadcasts and newsletters
Total deliveries, open rate and click rate
Most recently broadcasts and newsletters with their respective deliveries, open rate and click rate
Scheduled and drafted broadcasts and newsletters
Drip sequences
Total deliveries, open rate and click rate
Most recently sent drip sequences with their respective metrics
Formulieren
Total views, submissions, and conversion rates across your Nutshell forms
Top three most-submitted forms
Landingspagina's
Total views from all landing pages
Top three most-viewed landing pages
Verbonden formulieren
Total submissions from all connected forms
Top three most-submitted connected forms
Audiences
Top audiences listed by number of subscribers
VisitorIQ
Total number of companies identified through VisitorIQ
Number of companies converted into leads
Where can I find my marketing dashboard?
To access your marketing dashboard, click on Marketing in your Nutshell account, and select Dashboard from the navigation.
Take your marketing to the next level with the Nutshell marketing dashboard
And that’s an overview of the marketing dashboard, your one-stop-shop for monitoring all your Nutshell marketing efforts.
