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The 16 Must-Attend Sales Conferences

a large group of people are gathered at the 2020's best sales conferences

There’s something special about attending a sales conference.

Maybe it’s the electricity in the air as a highly anticipated keynote speaker fires up the crowd. Perhaps it’s the rush of meeting new and interesting people during networking sessions, or the opportunity to learn actionable tips during the breakout sessions that will help you level up your game.

Whatever it is that excites you the most about attending sales conferences, you’ll find it at the various events listed below.

With so many events around the world to choose from, we’ve done our best to assemble the 16 most essential sales conferences scheduled for 2020. The entries we’ve selected include industry heavyweights as well as brand-new conferences still looking to leave their mark on the sales community. But all of them are excellent sources of information and inspiration.

Keep reading for our list of the 16 must-attend sales conferences of 2020!


Host: Nutshell
Date: March 6th, 2020
Location: Online/Virtual
Ticket cost: Free

BOUNDLESS is a virtual conference featuring live appearances and workshops by some of the greatest minds in sales, marketing, and customer support. For our second annual BOUNDLESS event, we’ve turned the dial up to 11 and booked amazing speakers like Jeffrey Gitomer, a legendary sales author and the host of the Sell or Die podcast; Rob Siefker, Senior Director of Customer Service for Zappos; and Christine Volden, the founder of Soulful Selling.

The theme of BOUNDLESS 2020 is “Above and Beyond,” and attendees can expect to learn how to overdeliver at every stage of the funnel to generate thrilled buyers. The best part? Our event is virtual, which means you don’t have to waste money on expensive plane tickets and hotel rooms in order to attend. Just register for free and join us on March 6th from the comfort of your own home, office, or anywhere else you happen to be.

2. REV2020

Host: SalesLoft
Date: March 9-11, 2020
Location: Hilton San Francisco Union Square; San Francisco, CA
Ticket cost: $1,495

REV2020, formally known as the Rainmaker Conference, is a top sales event hosted by SalesLoft, a popular sales engagement platform. Attendees will gather to learn cutting-edge insights from some of the world’s greatest sellers, network with their peers, and gain a veritable truckload of inspiration.

This coming year’s slate of speakers includes executives from SalesLoft, Forrester, DemandBase, and TOPO, as well as well-known sales thought-leaders like Kevin Dorsey and Richard Harris.

We should also note that REV2020 attendees will be able to choose between four different conference tracks so that they can consume the exact content they need to propel their careers forward. All in all, REV2020 is sure to be a fun and valuable event and should definitely be on your calendar.

3. Sales 3.0 Conference Orlando

Host: Sales 3.0
Date: March 10-11, 2020
Location: Four Seasons Resort Orlando at Walt Disney World; Orlando, FL
Ticket cost: $795 for standard admission; earlybird discounts available

If you happen to work in B2B sales, you’ll especially appreciate the Sales 3.0 Conference as it’s completely geared toward B2B sales. Attend the 2020 gathering and leave with strategic insights that will drive improved sales performance and revenue growth.

Like some of the other events on this list, the Sales 3.0 Conference will take place in multiple cities throughout 2020. If you can’t make the one in Orlando, the event will also be held in Toronto in June and Las Vegas in October.

4. SaaStr Annual 2020

Host: SaaStr
Date: March 10-12, 2020
Location: San Jose Convention Center; San Jose, CA
Ticket cost: Starting at $1,399 plus tax; ticket prices vary based on your role and the size of your company

Business software community SaaStr has one goal: to empower your company to scale up, accelerate your growth, and emerge as the next unicorn. In addition to their fantastic educational resources on sales, growth, and entrepreneurship, SaaStr also hosts the largest B2B software conference in the world, which draws over 15,000 SaaS executives, founders, and VCs to the Bay Area every year.

Their 2020 conference will feature more than 300 speakers, as well as 5,000 “braindates” (AKA peer-to-peer mentoring sessions), and the opportunity for attendees to meet with venture capitalists and even leave with funding for their next big idea.

While this event isn’t sales-specific, it does offer plenty of relevant content for startup and enterprise sales teams, and any B2B sales rep can feel confident that the price of admission will be more than worth it.

5. LeadsCon 2020

Date: March 30 to April 1, 2020
Location: Paris Hotel; Las Vegas, NV
Ticket cost: $1,075

What’s one thing every business could use more of? The answer is leads! At LeadsCon in Las Vegas, you’ll learn exactly how to generate them.

Join 2,700+ of your peers at “the world’s largest lead generation conference and exposition” to learn from top executives at mega-companies like Google, Microsoft, and Liberty Mutual; discover the latest lead-gen technology solutions hitting the market; and network with other like-minded professionals.

For sales reps who struggle to keep their pipelines full, LeadsCon is the event you’ve been waiting for.

6. Digital Sales & Marketing World 2020

Date: April 5-7, 2020
Location: Connecticut Convention Center; Hartford, CT
Ticket cost: Starting at $399 for a Community Pass with limited access to sessions (earlybird pricing available through February 29th). Use promo code 15NUTSHELL for 15% off current pricing!

Offering tactical advice for sellers and marketers, leadership content for your C-suite, and plenty of networking opportunities, Digital Sales & Marketing World is built for attendees who want to shift their mindset on how they align sales and marketing and take a big step forward this year.

This year’s event features an opening workshop from They Ask, You Answer author Marcus Sheridan, as well as role and industry-specific breakout summits to help attendees drill down further in everything from sales analytics to content marketing to organizational alignment.

7. Unleash 20

Host: Outreach
Date: April 7-9, 2020
Location: Paradise Point Resort; San Diego, CA
Ticket cost: Starting at $995 for a full conference pass or $795 for a two-day pass

Unleash 2020’s tagline “Building the future of sales” is a bold claim, but it’s one that the conference continues to live up to year after year. Hosted by Outreach—one of the best sales prospecting software tools on the market—their 2020 gathering offers unrivaled networking opportunities, inspirational keynotes from world-class revenue leaders, and targeted coaching and workshops (not to mention all that California sunshine).

Unleash 2020 will be particularly valuable for women, as its Women in Tech initiative will provide multiple sessions geared towards female tech professionals during the three-day extravaganza.

8. AA-ISP Leadership Summit 2020

Host: AA-ISP (American Association of Inside Sales Professionals)
Date: April 14-16, 2020
Location: Hyatt Regency O’Hare; Chicago, IL
Ticket cost: Starting at $1,395 ($995 earlybird pricing available through December 20th)

For 11 years, the AA-ISP Leadership Summit has been the event for sales leaders. The 12th annual gathering promises to be just as essential, with attendees coming together for three days of insightful training sessions and valuable hands-on breakouts led by industry experts—not to mention the countless networking opportunities the summit offers.

And we can’t forget to mention the Leadership Summit Expo! Learn about the latest and greatest tools and technologies for sales people directly from the companies that create them. If you’re a sales leader at your organization, you owe it to yourself to attend the AA-ISP Leadership Summit.

9. TOPO Summit 2020

Host: TOPO
Date: April 23-24, 2020
Location: Pier 27 Event Venue, The Embarcadero; San Francisco, CA
Ticket cost: $1,395 ($895 earlybird pricing available through December 31st)

TOPO is a research and advisory firm that gives sales teams the insights they need to boost their revenue faster. Join the 2,000 other expected attendees in 2020 for the TOPO Sales Summit. You’ll be able to choose from six different conference tracks, learn from over 65 different speakers, and attend your choice of more than 60 different sessions.

Best of all, the tips and tricks shared will be actionable. The knowledge you glean will be of immediate use to you when you get back to work. This fact makes the TOPO Sales Summit a must-attend event.

10. SiriusDecisions 2020 Summit

Host: SiriusDecisions
Date: May 3-6, 2020
Location: Austin Convention Center; Austin, TX
Ticket cost: Starting at $2,395

Business intelligence advisory SiriusDecisions hosts some of the most highly regarded sales events every year. If you attend the Summit in 2020, expect to learn about the latest data-driven breakthroughs from keynote speakers, network with other B2B sales professionals, and discover the newest sales technology that will revolutionize your approach to selling.

The SiriusDecisions 2020 Summit will also feature multiple conference tracks, allowing you to customize your event experience and ensure you leave with the information you need. The cost of entry might be a little steep, but if you work in B2B, you’ll be hard-pressed to find a better sales event than the SiriusDecisions 2020 Summit.

11. Outbound 2020

Organized by: Anthony Iannarino, Mike Weinberg, Mark Hunter, and Jeb Blount
Date: May 5-8, 2020
Location: Georgia World Conference Center; Atlanta, GA
Ticket cost: Starting at $699

According to the website, Outbound is the “biggest, baddest conference in the Sales Profession and the only conference focused exclusively on sales prospecting, pipeline, and productivity.” Sounds like our kind of event!

Attend in 2020 and learn from expert sellers like Jeb Blount, Mark Hunter, and Victor Antonio. When it comes to prospecting productively, you’d be hard pressed to find a better conference. Give yourself a competitive advantage and make your way to the “Hollywood of the South” for Outbound 2020.

12. HYPERGROWTH 2020 London

Host: Drift
Date: May 6th, 2020
Location: Old Billingsgate, London
Ticket cost: £499 (£199 earlybird price available through March 2020)

HYPERGROWTH is known as the world’s fastest growing modern business event. In 2019, the slate of speakers included unicorn founders, best-selling authors, popular musicians, and other professionals at the top of their respective fields.

The 2020 gathering is the first time that HYPERGROWTH will be held outside of the United States, following previous stops in Boston and San Francisco. If you live on the east side of the Atlantic, get your tickets now before they sell out and prepare to supercharge your selling abilities.

13. Sales Assembly Annual 2020

Host: Sales Assembly
Date: June 16-17, 2020
Location: IIT – Loop Campus; Chicago, IL
Ticket cost: Free for Sales Assembly members; non-members can request a free ticket here.

Sales Assembly is a Chicago-based community focused on connecting and supporting sales leaders from the leading high-growth tech organizations. Its yearly conference, Sales Assembly Annual (SAA), is designed specifically for revenue leaders and executives from leading tech and SaaS companies across the Midwest (which is right up our alley).

The vast majority of the speaker lineup for SAA20 has been announced, featuring well-known names such as Mark Kosoglow, ActiveCampaign CMO Maria Pergolino, Ryan Barretto, and Alyssa Merwin. If you want to get to know the tech leaders who are making big things happen east of Silicon Valley, don’t miss this one!

14. Tenbound Sales Development Conference NYC

Host: Tenbound
Date: June 18, 2020
Location: Venue TBD; New York City, NY
Ticket cost: Not yet available

The Tenbound Sales Development Conference is the only conference in the world that’s 100% dedicated to sales development. If you want to learn more about closing deals, this isn’t the right event for you. But if you’re interested in better understanding various prospecting techniques, top sales development software, and other related topics, Tenbound’s annual conference offers massive value.

Beyond the fantastic information shared, Tenbound attendees also experience intimate fireside chats and plenty of networking opportunities. For sales development reps, this is one of the most important events of the year.

As of the time of this writing, there were few publicly available details about the 2020 Tenbound conference, but you can get a taste of 2019’s highlights right here.

15. REACH.2020

Host: G2
Date: October 7-8, 2020
Location: Navy Pier; Chicago, IL
Ticket cost: Not yet available, but tickets to Reach.2019 cost just $99.

The Nutshell Growth team attended G2’s Reach.2019 event and we were blown away by the quality of the speakers, sessions, and overall production. It was the business software review platform’s first attempt at hosting a one-day sales and marketing conference, and they absolutely nailed it.

Next year, Reach is stretching out a bit with a bigger venue (at Chicago’s historic Navy Pier) and an extra day of content. No speaker details are available at this time, but if 2019 was any indication, 2020’s Reach event will be absolutely worth your time.

16. Dreamforce 2020

Host: Salesforce
Date: November 9-12, 2020
Location: Moscone Center; San Francisco, CA
Ticket cost: Not yet available. Tickets for Dreamforce 2019 started at $1,599.

Dreamforce is one of the largest business conferences in the world and drew more than 170,000 attendees (!!) for their 2018 event. That means the networking opportunities at this event are nearly endless.

Whether you want to learn the skills to become your company’s top seller, how to better integrate marketing and sales initiatives, or secret ninja tricks for using Salesforce, you can learn it at Dreamforce.

But your time in San Francisco won’t be all work and no play. Dreamforce is also known for hosting amazing parties and concerts. Case in point: legendary rock band Fleetwood Mac performed at the 2019 gathering.

Dreamforce is consistently one of the most inspiring business conferences in the world, and you have to experience it at least once.

Supercharge Your Career With 2020’s Best Sales Conferences

There you have it, the 16 must-attend sales conferences of 2020! Each of the events listed above will help you become a better seller, meet influential people in your industry, and propel your sales career forward. We hope you take advantage and attend some of them!


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