Lead Generation

How much does email marketing software cost?

how much does email marketing software cost how expensive is email marketing software

Email marketing is still one of the best ways to reach potential buyers, build relationships with existing customers, and boost sales.

According to Litmus, email marketing has an average ROI of 42X. Not bad, right?

Obviously, email marketing can make you a lot of money. The question we want to answer today is, how much will it cost you? Keep reading to find out.

What does email marketing software cost?

The cost of email marketing software can be tricky to pin down. Most leading email marketing platforms offer pricing tiers based on how many contacts your organization has. However, those prices can go up based on the additional features that you’ll need access to.

For example, a package that only includes basic emailing functionality will cost less than one that features advanced segmentation, custom templates, and multivariate testing options. (Unlike CRM pricing, email marketing software typically isn't charged on a per-seat or per-user basis.)

Below, we've listed 12 of the most popular email marketing software platforms, as well as the price ranges for each available package. To determine the exact price you'll pay, we encourage you to visit each provider's website. Let's dive in!

What does Nutshell Marketing cost?

Starting price: Free for up to 150 delivered emails per month (Nutshell Sales subscription required)

Pricing structure: Nutshell Marketing is billed monthly and depends on the number of subscribers on your list.

Nutshell Marketing logo

Nutshell Email Marketing software costs

  • $5/month for 100 contacts
  • $15/month for 500 contacts
  • $25/month for 1,000 contacts
  • $35/month for 2,500 contacts
  • $60/month for 5,000 contacts
  • $100/month for 10,000 contacts
  • $150/month for 15,000 contacts
  • $200/month for 20,000 contacts
  • $260/month for 30,000 contacts
  • $320/month for 40,000 contacts
  • $390/month for 50,000 contacts
  • $460/month for 60,000 contacts

Note: Monthly email sends are limited to eight times the size of your audience. For example, if you’re paying for up to 10,000 contacts, you can deliver up to 80,000 emails per month. Nutshell Marketing is billed monthly and no contract is required.

Included features

  • Full email marketing software suite
  • Visual marketing design tool
  • Quick-start email templates
  • Automated drip sequences
  • Live engagement metrics and audience intelligence
  • Full integration with sales data
  • Simple audience creation and contact filtering
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What does ActiveCampaign cost?

Starting price: $9/month for the Lite plan (billed annually), for 500 contacts.

Pricing structure: The cost of ActiveCampaign depends on the amount of features you need access to and the number of subscribers on your list.

ActiveCampaign logo

ActiveCampaign Lite monthly subscriptions cost…

  • $15/month for 500 contacts
  • $30/month for 1,000 contacts
  • $61/month for 2,500 contacts
  • $99/month for 5,000 contacts
  • $174/month for 10,000 contacts
  • $286/month for 25,000 contacts
  • $424/month for 50,000 contacts
  • $561/month for 75,000 contacts
  • $687/month for 100,000 contacts


Features included with the Lite plan:

  • Marketing automation
  • Email marketing
  • Unlimited email sending
  • Drag-and-drop email builder
  • 125+ email templates
  • Newsletter sends
  • Subscription forms
  • Segmentation
  • Site and event tracking
  • Campaign and automation reporting

ActiveCampaign's Lite plan is powerful, but upgraded plans will allow you to access advanced marketing and automation tools.

For example, a landing page builder and SMS marketing are included in the Plus plan, while predictive content and sending, as well as other personalization tools are available in the Professional and Enterprise Plans.

What does AWeber cost?

Starting price: Free for up to 500 subscribers and 3,000 email sends per month.

Pricing structure: The cost of AWeber depends on the amount of features you need access to and the number of subscribers on your list.

AWeber logo

AWeber Pro monthly subscriptions cost…

  • $19.99/month for 500 contacts
  • $29.99/month for 2,500 contacts
  • $49.99/month for 5,000 contacts
  • $69.99/month for 10,000 contacts
  • $149.99/month for 25,000 contacts


Features included with the AWeber Free plan:

  • Drag-and-drop email builder
  • Landing pages
  • Web push notifications
  • Email templates
  • Sign-up forms
  • Basic reporting

As you can see, AWeber's Free plan offers everything you need to get started with email marketing. But to really ensure a healthy ROI, you'll want to upgrade to Pro. When you do, you'll get access to unlimited email sends as well as more advanced automations, email testing tools, and reporting dashboards. You also won't have to deal with the AWeber watermark, which is a major benefit for most companies.

What does Campaign Monitor cost?

Starting price: $9 a month (billed monthly) for the Basic Plan, which includes up to 500 subscribers and 2,500 email sends per month.

Pricing structure: The cost of Campaign Monitor depends on the amount of features you need access to and the number of subscribers on your list.

Campaign Monitor logo

Campaign Monitor Basic monthly subscriptions cost…

  • $9/month for 500 contacts
  • $29/month for 2,500 contacts
  • $49/month for 5,000 contacts
  • $89/month for 10,000 contacts
  • $129/month for 15,000 contacts
  • $199/month for 25,000 contacts
  • $299/month for 50,000 contacts


Features included with the Campaign Monitor Basic plan:

  • Drag-and-drop email builder
  • Professionally designed templates
  • Insights and analytics suite
  • Marketing automation
  • Customer support via email

The biggest drawback of the Basic Plan is that it puts limits on how many emails you're allowed to send per month. Once you upgrade to the Unlimited Plan (starting at $29/month), you no longer have these restrictions. You'll also get access to more advanced automation and segmentation features in the Unlimited and Premier Plans.

What does Constant Contact cost?

Starting price: $20 a month for the Email Plan, which includes up to 500 subscribers.

Pricing structure: The cost of Constant Contact depends on the amount of features you need access to and the number of subscribers on your list.

Constant Contact logo

Constant Contact Email monthly subscriptions cost…

  • $20/month for 500 contacts
  • $45/month for 2,500 contacts
  • $65/month for 5,000 contacts
  • $95/month for 10,000 contacts
  • List sizes over 10,000 contacts are automatically upgraded to the more expensive Email Plus plan


Features included with the Constant Contact Email plan:

  • Unlimited sends
  • Hundreds of email templates
  • Tracking and reporting
  • Social posting
  • Live support

For basic email marketing needs, Constant Contact's Email Plan is more than adequate. But if you want access to advanced features like custom pop-up forms, surveys and polls, dynamic content, coupons, and the ability to add products directly from your Shopify or WooCommerce store, you'll need to upgrade to the Email Plus Plan.

What does ConvertKit cost?

Starting price: Free for up to 300 subscribers.

Pricing structure: The cost of ConvertKit depends on the amount of features you need access to and the number of subscribers on your list.

ConvertKit logo

ConvertKit Creator monthly subscriptions cost…

  • $15/month for 300 contacts
  • $29/month for 1,000 contacts
  • $49/month for 3,000 contacts
  • $79/month for 5,000 contacts
  • $119/month for 10,000 contacts
  • $199/month for 25,000 contacts
  • $379/month for 55,000 contacts
  • $499/month for 75,000 contacts
  • $679/month for 105,000 contacts
  • $1,579/month for 255,000 contacts
  • $2,299/month for 400,000 contacts


Features included with the ConvertKit Creator plan:

  • Unlimited landing pages and forms
  • Send email broadcasts
  • Sell digital products and subscriptions
  • Live chat and email support
  • Free migration from another tool
  • Automated funnels and sequences

ConvertKit offers a free plan, but it's not powerful enough for most small business use cases. To really take advantage of this tool, plan to subscribe to the Creator or Creator Plus Plan. Speaking of Creator Plus, this plan offers features like a newsletter referral program, subscriber scoring tools, and an advanced reporting dashboard.

Related: ConvertKit vs. Mailchimp — Read This Before You Choose 2021 (awesomex)

What does HubSpot Marketing Hub cost?

Starting price: Free for up to 2,000 email sends per calendar month. Includes HubSpot branding on emails.

Pricing structure: The cost of HubSpot Marketing Hub depends on the amount of features you need access to and the number of subscribers on your list.

HubSpot logo

HubSpot Marketing Hub Starter monthly subscriptions cost…

  • $50/month for 1,000 contacts
  • $100/month for 2,000 contacts
  • $240/month for 5,000 contacts
  • $440/month for 10,000 contacts
  • $1,040/month for 25,000 contacts
  • $2,040/month for 50,000 contacts
  • $4,040/month for 100,000 contacts

Note: Monthly email sends are limited to 5x the size of your subscriber tier for the Starter Plan, 10x the size of your subscriber tier for the Professional Plan, and 20x the size of your subscriber tier for the Enterprise Plan. (For example, if you’re paying for up to 10,000 contacts on the Starter Plan, you can deliver up to 50,000 emails per month.)


Features included with the HubSpot Marketing Hub Starter plan:

  • Landing pages
  • Ad management
  • Live chat
  • Conversational bots
  • Forms
  • Contact website activity
  • List segmentation
  • Email health insights
  • Email marketing
  • Ad retargeting
  • Form follow-up emails

Related: Why is HubSpot so expensive?

What does Insightly cost?

Starting price: $299 a month for the Marketing Plus plan, which includes up to 10,000 contacts.

Pricing structure: All of Insightly's email marketing plans are billed annually and include up to 10,000 contacts. If you need more, you have to contact their sales team.

Insightly logo
  • Marketing Plus: $299/month
  • Marketing Professional: $599/month
  • Marketing Enterprise: $1,299/month

Features included with the Insightly Marketing Plus plan:

  • Email marketing
  • Mobile-optimized content creation
  • List segmentation
  • External form tracking
  • Lead scoring and tracking

Like most of the services on this list, more expensive Insightly packages allow users to access more features. Specifically, the Professional and Enterprise Plans include more landing pages, greater automation capabilities, and more in-depth business insights.

What does MailChimp cost?

Starting price: Free for up to 2,000 subscribers, 10,000 monthly sends, and one audience.

Pricing structure: The cost of MailChimp depends on the amount of features you need access to and the number of subscribers on your list.

MailChimp logo

Mailchimp Essentials monthly subscriptions cost…

  • $11/month for 500 contacts
  • $23/month for 1,500 contacts
  • $34/month for 2,500 contacts
  • $59/month for 5,000 contacts
  • $87/month for 10,000 contacts
  • $150/month for 15,000 contacts
  • $225/month for 25,000 contacts
  • $299/month for 50,000 contacts


Features included with the Mailchimp Free plan:

  • Email builder
  • Website builder
  • Marketing CRM
  • Forms and landing pages
  • Mailchimp domain

MailChimp's Free Plan is popular because it's, well, free. But it's also pretty limited. Once you upgrade to the Essentials Plan, you'll be able to host up to 50,000 contacts and send 500,000 emails every month. You'll also be able to remove the MailChimp watermark. The Standard and Premium Plans extend user capabilities even farther by adding advanced automation, segmentation, and reporting features, as well as the option to host and message larger lists.

What does Sendinblue Cost?

Starting price: Free for up to 300 sent emails per day. Includes Sendinblue branding on emails.

Pricing structure: The cost of Sendinblue depends on the amount of features you need access to and the number of email sends you send per month.

Sendinblue logo

Sendinblue Lite monthly subscriptions cost…

  • $25/month for 10,000 contacts
  • $39/month for 20,000 contacts
  • $54/month for 40,000 contacts
  • $69/month for 60,000 contacts
  • $99/month for 100,000 contacts
  • Over 100,000 contacts requires subscription to Sendinblue Premium


Features included with the Sendinblue Free plan:

  • Unlimited contact storage
  • Mobile-friendly email designer
  • Email template library
  • SMS marketing
  • Chat support for one user

Planning to send more than 300 emails a day? Then you'll need to upgrade to a higher Sendinblue package. When you do, you'll get access to A/B testing, send-time optimization, a landing page builder, the ability to create and monitor Facebook ads, and more.

What does Zoho Campaigns cost?

Starting price: Free for up to 6,000 emails per month to 2,000 contacts.

Pricing structure: The cost of Zoho Campaigns depends on the amount of features you need access to and the number of email sends you send per month. Zoho Campaigns also offers a pay-as-you-go structure which allows you to buy credits and send email campaigns as needed, without a subscription.

Zoho campaigns logo

Zoho Campaigns Standard monthly subscriptions cost…

  • $4/month for 500 contacts
  • $10/month for 2,500 contacts
  • $16/month for 5,000 contacts
  • $28/month for 10,000 contacts
  • $40/month for 25,000 contacts
  • $58/month for 50,000 contacts
  • $75/month for 75,000 contacts
  • $92/month for 100,000 contacts


Features included with the Forever Free plan:

  • 4+ admin users
  • Signup and popup forms
  • Basic email templates
  • Reports and analytics
  • Compliance check

What does Keap cost?

Starting price: Free for up to 100 contacts and one user.

Pricing structure: The cost of Keap depends on the amount of features you need access to and the number of subscribers on your list. All paid plans include one user, with additional users costing $30/month

Keap logo

Keap Lite monthly subscriptions cost…

  • $79/month for 500 contacts
  • $109/month for 1,500 contacts
  • $209/month for 5,500 contacts
  • $279/month for 10,500 contacts
  • $379/month for 25,000 contacts


Features included with the Free plan:

  • Contact management
  • Email
  • Text messaging
  • Dedicated business line
  • Mobile app
  • Live in-app chat support

The Free and Lite plans are designed for solopreneurs and brand new businesses. If your company has grown beyond these parameters, you should consider the Pro or Max Plans, which include landing pages, sales pipelines, A/B email testing, and more. The Max plan also features lead scoring and subscription management capabilities.

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