“Nutshell is super user-friendly and intuitive
“I would highly recommend Nutshell
“Easy to use and... wait for it ... 100% buy in!
“Nutshell is both simple and powerful
Your email marketing platform should take your company to new heights, not limit your growth potential. Unlike Constant Contact, Nutshell’s email marketing features maximize your marketing impact with sales integration, email drip sequences, and contact management features that give your business the upper hand.
Nutshell’s email marketing beats out Constant Contact for its:
Constant Contact is an email marketing platform with additional marketing features and services, including lead generation, digital marketing, and marketing services.
Nutshell’s email marketing tool is an integrated feature of Nutshell, the all-in-one CRM designed to help businesses close more deals. Email marketing seamlessly integrates with your CRM to give your entire team insight into your contacts’ engagement so you can advance leads toward a sale.
Nutshell’s email marketing includes essential email marketing features like multi-email drip sequences, a drag-and-drop template editor, and laser-focused audience segmentation. Plus, with Email marketing, you’ll get more advanced functionalities like an AI writing assistant and custom-coded templates.
Want to get more of your marketing team in your CRM and email marketing platform, but don’t want to pay for an entire CRM seat? All Nutshell customers get three marketing-only seats included with a Nutshell Sales license.
If your business needs email marketing solutions to help stay in touch with customers and leads, you may have come across Constant Contact. But Constant Contact lacks several essential email marketing features that can supercharge your marketing efforts.
If you want an email marketing tool that will help your company reach—and exceed—its marketing and sales goals, Nutshell’s email marketing is the best Constant Contact alternative.
Compare these two email marketing platforms to see which is the better option for your business.
Using the right messaging can push a casual email subscriber toward becoming a loyal customer. And your email messaging all depends on your contacts’ position in your sales funnel.
Because Email marketing is built into Nutshell CRM, you can easily create dynamic marketing audiences from your CRM contacts with just a few clicks. Design and schedule professional campaigns to target your new leads, lost sales, and loyal customers—then let Nutshell handle the sending with automations.
Want to see exactly how your marketing emails are impacting sales? Nutshell lets you see exactly who opened your emails, how many times, and what links they clicked—so you can reach out to effectively close more deals.
While Constant Contact offers a few CRM features with its Lead Gen & CRM product, it doesn’t provide complete sales integration like Nutshell’s email marketing. And if you want to connect Constant Contact to a real CRM, you’ll need to add an integration.
Nutshell’s email marketing lets you create multi-email drip sequences that you can trigger to start sending to your audiences based on whatever criteria you choose, then stop sending when your recipient meets your goal.
So whether it’s a welcome email sequence, win-back campaign, or follow-up after event attendance, you never have to worry about whether your emails will reach subscribers at the right time.
Constant Contact, on the other hand, only lets customers on the Premium plan customize their automated email drips. Other customers have to use templates—or can only create one type of drip sequence.
Nutshell’s email marketing makes contact management easy. Email reports provide critical insight into who’s received, opened, and clicked on your campaigns. And with advanced audience segmentation, you can create dynamic audiences based on any number of attributes, from contacts’ geographic location or purchase history to how long they’ve been a customer.
And when you want to get even more specific, you can go to your contact pages to see important information like an updated history of your relationship with them, which emails they’ve received and opened, and your saved notes about them—making it a breeze to keep up with their individual needs.
Constant Contact only lets you save basic information about your contacts, and you don’t get a complete timeline of your relationship. Plus, audience segmentation is only available to customers on their highest plans. So many customers are stuck with only the most basic contact management features.
With Nutshell’s email marketing, all customers get unlimited data storage. You can save years of data about your customer relationships and create an unlimited number of email campaigns.
But Constant Contact only gives you a few gigabytes of data storage, depending on your plan. Ultimately, you’re limited in how many contacts you can have, how much data you can store, and how many email campaigns and templates you can save.
Nutshell’s email marketing offers advanced features like A/B testing, email click notifications, and custom-coded email templates. You’ll be able to see which messaging resonates with your audience best, get notified when someone clicks on your links, and more.
And Constant Contact? A/B testing is limited, email click notifications aren’t an option, and you can’t custom-code your email templates to make them uniquely yours.
Constant Contact’s pricing is based on number of contacts and email send limits, making it more difficult to determine which plan is best for you. And considering its lack of sales integration, advanced email marketing features, and email automation, it isn’t an affordable option for many businesses. Plus, Constant Contact charges overage fees for exceeding your contact limit, and they can add up fast.
Nutshell’s email marketing software offers simple pricing based on your number of contacts—that’s it. We never charge overage fees, and we aim to provide all the features your team needs for an affordable price—whether you’re paying for 100 contacts or 1 million.
Email Marketing vs the 3 tiers of Constant Contact (updated February 2024)
Email marketing is an affordable and scalable option that includes all of our features, whether you’re paying for our minimum contact level ($5/mo for 100 contacts), our maximum contact level listed ($3,985/mo for 1 million contacts), anything in between or anything custom above 1 million.
We keep it simple with one plan. Constant Contact has 3 plans to sift through.
Nutshell’s pricing is based the number of marketing contacts you have—It’s that simple.
Since Nutshell’s pricing is based on your total number of contacts, you can always calculate what your monthly costs are going to be. Constant Contact charges $.002 per email for exceeding your email send limit.
Some email providers will impose a limit of how many contacts you can have in your plan—Nutshell doesn’t. If you have more than 50,000 contacts, you have to contact Constant Contact for pricing.
With Nutshell, you get unlimited contact and data storage—so you can make the most of your business relationships. Constant Contact has strict data storage limits for each of its plans.
Most email marketing providers will have a limit on how many emails you can send through the platform over a month. For Nutshell, you can send 8 times as many emails than you have contacts. 500 contacts would mean a limit of 4,000 emails/month.
How many logins your email marketing provider allows for in the plan. For Nutshell, there is no extra cost to grant someone in your CRM access to Email marketing.
Want to get more of your marketing team in your CRM and email marketing platform, but don’t want to pay for an entire CRM seat? All Nutshell customers get three marketing-only seats included with a Nutshell Sales license.
Since Email marketing works seamlessly with Nutshell, you can access all your contact, lead, and sales information from a single platform to see how your marketing efforts translate into sales. While Constant Contact offers a few CRM features on its Lead Gen & CRM product, it doesn’t provide complete sales integration like Nutshell.
With Email marketing, you can keep track of basic information as well as see a history of your relationship with the contact and keep detailed notes on their profile. Constant Contact only lets you store basic information about your contacts.
Email marketing gives all customers the power to automate targeted, multi-email campaigns based on contacts’ behavior. Constant Contact reserves the ability to customize your drip sequences for Premium customers.
Email marketing will alert you as soon as someone clicks on a link, giving you up-to-the-minute insights on who’s engaging with your emails. Customers on certain Constant Contact plans can receive regular email updates when contacts subscribe or unsubscribe, but that’s it.
Nutshell lets you create customized web forms for any kind of conversion, from newsletter signups to contact forms and content downloads. Constant Contact customers can only create email signup forms.
Email marketing offers A/B testing, where you can test email subject lines, preview text, content, and design—plus control how Nutshell tests the success of your campaigns. In Constant Contact, you can only A/B test subject lines.
Segmenting your audience is critical for targeting the right people with your messaging. Email marketing provides advanced segmentation features. With Constant Contact, segmentation is only for higher-paying customers.
Feel comfortable coding your email and you like exact specifications? Then you want this feature.
If you’re not a designer or not comfortable with code, you need this feature from an email marketing platform.
Use a pre-built template and swap in your company’s branding.
Since Email marketing works seamlessly with Nutshell, you can access all your contact, lead, and sales information from a single platform to see how your marketing efforts translate into sales.
The Nutshell Landing Pages add-on empowers your team to create custom landing pages to engage visitors and generate conversions. Plus, Landing Pages syncs with Nutshell Forms and Nutshell Scheduler, so you can seamlessly collect visitor information, schedule meetings, and access all that data from your CRM.
You can use Tags to quickly group contacts together to create an Audience. An example would be if you wanted to reach out to everyone who attended a specific trade show. Add the tag “August 2023 Trade Show” and you can easily find every contact with that tag right in Nutshell.
The ability to harness the power of AI to help you write your email content.
Allows you to choose a later time or date to send out a marketing email.
Validates outbound email with DMARC, SPF, DKIM and other technologies to ensure they reach your audience.
Some email providers will force you to add their logo to your emails unless you are over a certain monthly spend—not Email marketing.
Most email marketing providers will offer reporting on deliverability, open rate, click rate and click tracking. Nutshell can also notify a specific team member in your CRM if a certain link is clicked!
These allow you to compare statistics from the same campaign over time. For Nutshell, we offer this type of reporting for your Newsletters.
Support articles and videos to help you set yourself up.
Create a ticket through a support email.
Speak to a real human during business hours.
Nutshell does offer free scheduled phone support to any customer on our Enterprise CRM tier.
Integrating your email marketing tool with your CRM unlocks even better marketing results. With all your CRM data at your fingertips, you can analyze your customers’ preferences, create email marketing audiences, and automate campaigns to reach your customers.
You can also track email engagement like opens, clicks, and conversions, giving you insight you can use to make a sale.
Finally, integrating your CRM with your email marketing platform allows you to segment your contacts based on factors like how long they’ve been a customer, purchase history, and demographics to send highly targeted emails that drive conversions.
Automation is an email marketer’s best friend. When you can design and schedule emails to hit your contacts’ inboxes at just the right time, your marketing efforts are far more effective.
Email drip sequences are multi-email campaigns that you can design ahead of time and schedule to send at regular intervals. Nutshell’s email marketing lets you choose the event that will trigger your sequence, set up goals for your contacts to meet, and automate a change in Nutshell once your goal is met.
Email drip sequences are ideal for nurturing current customers, onboarding new ones, or sending relevant content to your engaged leads to push them toward a sale.
When it comes to sending well-crafted, persuasive messages to your contacts at the right time to turn subscribers into sales, Nutshell’s email marketing software is the email marketing tool your team needs.
With all-in-one email marketing and CRM functionality, an intuitive email builder, and advanced features like A/B testing and click notifications on every plan, Nutshell’s email marketing can help your business level up its outreach and drive higher revenue.
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