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Your email marketing platform should take your company to new heights, not limit your growth potential. Nutshell’s Email marketing beats out Constant Contact with its:
Constant Contact is an email marketing platform with additional marketing features and services, including lead generation, digital marketing, and marketing services.
Nutshell’s Email marketing is an integrated feature of Nutshell, the all-in-one CRM designed to help businesses close more deals. Nutshell’s email marketing features seamlessly integrates with your CRM to give your entire team insight into contact engagement so you can advance leads toward a sale.
Nutshell’s Email marketing includes essential features like:
If your business needs email marketing solutions to help stay in touch with customers and leads, you may have come across Constant Contact. But Constant Contact lacks sales integration, email drip sequences for all, and essential contact management features that help you actually turn campaigns into revenue.
If you want an email marketing tool that will help your company reach—and exceed—its marketing and sales goals, Nutshell’s Email marketing is the best Constant Contact alternative because of its:
Compare these two email marketing platforms to see which is the better option for your business.
Understanding your contacts’ preferences and needs is crucial to email marketing success—so you can craft and send the right message to the right audience.
Constant Contact doesn’t provide complete sales integration like Nutshell’s email marketing, so if you want to connect it to a real CRM, you’ll need to add an integration.
Since Nutshell’s Email marketing is included in the Nutshell Marketing Foundation plan (included free with every Nutshell Sales subscription), contact management is built in. It’s easy to use Nutshell’s filter and segment options to group contacts by all kinds of characteristics—and audiences are unlimited, unlike with Constant Contact.
Plus, with your email marketing tool built inside your CRM, your team can easily see every contact’s engagement with your email campaigns—from email opens to specific link clicks.
Features like email drip campaigns, advanced audience segmentation, email click notifications, an AI writing assistant, and tags are essential tools in a marketer’s toolkit—and give your team tools for streamlining your workflows. But Constant Contact only lets you save basic information about your contacts, and you don’t get a complete timeline of your relationship. Plus, it reserves audience segmentation and email drip sequences for its highest plans.
Unlike Constant Contact customers, all Nutshell’s Email marketing customers have access to these essential marketing features—whether you’re paying for 100 contacts or 1 million. Essential features like automatic drip campaigns, unlimited audiences, and advanced segmentation help you optimize your email campaigns, while email click notifications and Nutshell’s AI writing assistant help your team save time and accomplish more.
The Marketing Foundation plan gets your team essential email marketing features, so you can start sending professional, branded email broadcasts, newsletters, and drip sequences to your CRM contacts, tracking campaign engagement, and giving your whole team insight into how your email campaigns are helping move the needle and strengthen relationships.
And since the Marketing Foundation plan is included for free with every Nutshell Sales subscription, paying for your CRM automatically unlocks these marketing features that put your company on the path to understanding and reaching your contacts better.
The Nutshell Marketing Foundation plan includes essential marketing features, like:
The Marketing Foundation plan also gets you a suite of additional marketing features to support and optimize your marketing efforts, including:
By upgrading to the Marketing Pro plan, you also get this email marketing feature:
Plus these additional marketing capabilities:
Email Marketing vs the 3 tiers of Constant Contact (updated February 2024)
Nutshell’s Email marketing is part of the Nutshell Marketing Foundation plan, available for free with every Nutshell Sales subscription, which starts at just $13 per user per month. Upgrade to Marketing Pro for $49 per month to get additional features like email A/B testing, SMS campaigns, advanced marketing reporting, and more.
Some Email marketing features are only available on the Marketing Pro plan. We’ll highlight those features in the table below.
Nutshell’s Email marketing is available on the Marketing Foundation plan, which comes free with every Nutshell Sales subscription. Constant Contact has 3 plans to sift through.
Email marketing is included in the Marketing Foundation plan, which comes with every Nutshell Sales subscription at no extra cost. Pricing for contacts may apply.
Nutshell never charges overage fees, and since pricing is based on your number of contacts, your cost is always easy to calculate.
Some email providers will impose a limit of how many contacts you can have in your plan—Nutshell doesn’t. If you have more than 50,000 contacts, you have to contact Constant Contact for pricing.
With Nutshell, you get unlimited contact and data storage—so you can make the most of your business relationships. Constant Contact has strict data storage limits for each of its plans.
Most email marketing providers will have a limit on how many emails you can send through the platform over a month. For Nutshell, you can send 8 times as many emails than you have contacts. 500 contacts would mean a limit of 4,000 emails/month.
How many logins your email marketing provider allows for in the plan. Three seats are included automatically on the Marketing Foundation plan, and 10 on the Marketing Pro plan.
Nutshell’s Email marketing is in the same platform as our world-famous CRM, so you can see how your email marketing turns into real business opportunities. And an integration (and another invoice) isn’t needed! While Constant Contact offers a few CRM features on its Lead Gen & CRM product, it doesn’t provide complete sales integration like Nutshell.
With Email marketing, you can keep track of basic information as well as see a history of your relationship with the contact and keep detailed notes on their profile. Constant Contact only lets you store basic information about your contacts.
All Email marketing customers can trigger automated multi-email drip sequences based on whatever criteria you choose—Constant Contact reserves the ability to customize your drip sequences for Premium customers.
Email marketing will alert you as soon as someone clicks on a link, giving you up-to-the-minute insights on who’s engaging with your emails. Customers on certain Constant Contact plans can receive regular email updates when contacts subscribe or unsubscribe, but that’s it.
With the Marketing Pro plan, you can see individual recipients who clicked the links you’ve added to your marketing emails, so you can better gauge your audience’s interest.
Nutshell lets you create customized web forms for any kind of conversion, from newsletter signups to contact forms and content downloads. Constant Contact customers can only create email signup forms.
The Marketing Pro plan offers A/B testing, where you can test email subject lines, preview text, content, and design—plus control how Nutshell tests the success of your campaigns. In Constant Contact, you can only A/B test subject lines.
Nutshell’s Email marketing allows you to create marketing audiences based on any combination of attributes, from geography and industry to how long they’ve been a customer. With Constant Contact, segmentation is only for higher-paying customers.
Feel comfortable coding your email and you like exact specifications? Then you want this feature.
If you’re not a designer or not comfortable with code, you need this feature from an email marketing platform.
Use a pre-built template and swap in your company’s branding.
The Marketing Foundation plan also includes a no-code landing page builder so you can build and host branded landing pages for your marketing campaigns. Plus, Landing Pages syncs with Nutshell Forms and Nutshell Scheduler, so you can seamlessly collect visitor information, schedule meetings, and access all that data from your CRM.
You can use Tags to quickly group contacts together to create an Audience. An example would be if you wanted to reach out to everyone who attended a specific trade show. Add the tag “August 2023 Trade Show” and you can easily find every contact with that tag right in Nutshell.
The ability to harness the power of AI to help you write your email content.
Allows you to choose a later time or date to send out a marketing email.
Validates outbound email with DMARC, SPF, DKIM and other technologies to ensure they reach your audience.
Some email providers will force you to add their logo to your emails unless you are over a certain monthly spend—not Email marketing.
Most email marketing providers will offer reporting on deliverability, open rate, click rate and click tracking. Nutshell can also notify a specific team member in your CRM if a certain link is clicked!
These allow you to compare statistics from the same campaign over time. For Nutshell, we offer this type of reporting for your Newsletters.
Support articles and videos to help you set yourself up.
Create a ticket through a support email.
Speak to a real human during business hours. Available Monday through Friday from 7:30 AM to 5:30 PM EST.
Nutshell does offer free scheduled phone support to any customer on our Enterprise CRM tier.
Integrating your email marketing tool with your CRM unlocks even better marketing results. With all your CRM data at your fingertips, you can analyze your customers’ preferences, create email marketing audiences, and automate campaigns to reach your customers.
You can also track email engagement like opens, clicks, and conversions, giving you insight you can use to make a sale.
Finally, integrating your CRM with your email marketing platform allows you to segment your contacts based on factors like how long they’ve been a customer, purchase history, and demographics to send highly targeted emails that drive conversions.
Automation is an email marketer’s best friend. When you can design and schedule emails to hit your contacts’ inboxes at just the right time, your marketing efforts are far more effective.
Email drip sequences are multi-email campaigns that you can design ahead of time and schedule to send at regular intervals. Nutshell’s email marketing lets you choose the event that will trigger your sequence, set up goals for your contacts to meet, and automate a change in Nutshell once your goal is met.
Email drip sequences are ideal for nurturing current customers, onboarding new ones, or sending relevant content to your engaged leads to push them toward a sale.
When it comes to sending well-crafted, persuasive messages to your contacts at the right time to turn subscribers into sales, Nutshell’s Email marketing is the email marketing tool your team needs.
With all-in-one email marketing and CRM functionality, unlimited marketing audiences, essential features like email drip sequences and click notifications on every plan, and inclusion on every Nutshell Sales plan, Nutshell’s Email marketing can help your business level up its outreach and drive higher revenue.
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