Track Marketing Performance With the Nutshell Marketing Dashboard

Understanding how your company’s marketing efforts translate into sales is critical for fostering business growth. Introducing Nutshell’s new marketing dashboard, your hub for viewing the performance of all your Nutshell marketing efforts. Whether you’re monitoring email campaigns, tracking website analytics, or viewing form submissions, the marketing dashboard reveals what’s working so you can refine and optimize your strategies.

Take a look at what’s possible with the marketing dashboard!

Why add a marketing dashboard?

Over the past few years, Nutshell has launched several powerful marketing features that enable your marketing and sales teams to join forces, gain valuable insights, and turn more opportunities into sales. We’ve brought you:

• Nutshell Campaigns
• Landing pages
• Nutshell forms
• Connected forms
• VisitorIQ

As Nutshell’s marketing features have expanded, so have our customers’ needs for quickly and efficiently measuring the success of their marketing efforts. The marketing dashboard is built to help you do just that.

What can I do with the marketing dashboard?

The marketing dashboard displays key performance metrics for all of your Nutshell marketing efforts—in one convenient location. There are multiple dashboard cards with information on each of the marketing features your team is using. From the top, you can filter the results by date to see trends emerging over a specific period.

The dashboard cards display data for your:

Website traffic

• Total page views
• Unique website visitors
• Average views per visit
• Average number of visitors per day

Broadcasts and newsletters

• Total deliveries, open rate and click rate
• Most recently broadcasts and newsletters with their respective deliveries, open rate and click rate
• Scheduled and drafted broadcasts and newsletters

Drip sequences

• Total deliveries, open rate and click rate
• Most recently sent drip sequences with their respective metrics

Forms

• Total views, submissions, and conversion rates across your Nutshell forms
• Top three most-submitted forms

Landing pages

• Total views from all landing pages
• Top three most-viewed landing pages

Connected forms

• Total submissions from all connected forms
• Top three most-submitted connected forms

Audiences

• Top audiences listed by number of subscribers

VisitorIQ

• Total number of companies identified through VisitorIQ
• Number of companies converted into leads

Where can I find my marketing dashboard?

To access your marketing dashboard, click on Marketing in your Nutshell account, and select Dashboard from the navigation.

Take your marketing to the next level with the Nutshell marketing dashboard

And that’s an overview of the marketing dashboard, your one-stop-shop for monitoring all your Nutshell marketing efforts.

Want to learn more? Head to our marketing dashboard support article, or check out your marketing dashboard for yourself and start tracking!

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