What is the best Keap alternative of 2025? Why Nutshell wins

You’re probably frustrated with Keap’s $299+ monthly pricing. Or maybe you’re concerned about what the Thryv acquisition means for the platform’s future. Either way, you’re not alone.

In October 2024, Thryv Holdings acquired Keap for $80 million, a price significantly lower than the company’s annual revenue. This acquisition has left many Keap users uncertain about pricing changes, feature roadmap status, and the platform’s long-term direction. If you’re one of them, now is the perfect time to explore alternatives.

The good news? There are plenty of excellent CRM options available that are affordable and easy to use. In this guide, we’ll walk you through the best Keap alternatives available in 2025, with detailed reviews, pricing comparisons, and honest pros and cons for each. Whether you’re a solopreneur, a small sales team, or a growing business, you’ll find a solution that fits your needs and budget.

Ready to explore your options? 

Key Takeaways

If you’re in a hurry, here’s the bottom line: Nutshell is the best Keap alternative for small business owners who want an affordable, easy-to-use CRM with a unique next-action selling methodology. Here’s why:

• Nutshell: Best for small business owners who want next-action selling methodology ($19/user/month, billed monthly)
• Pipedrive: Best for sales teams prioritizing visual pipeline management ($24/user/month, billed monthly)
• Freshsales: Best for small to mid-market businesses wanting AI-powered features ($11/user/month, billed monthly)

Did you know that 55% of CRM implementations fail? That’s right—more than half of businesses invest time and money into customer relationship management software only to watch it gather digital dust. 

The culprit? Feature overload, poor adoption rates, and systems so complex that teams abandon them for spreadsheets within months. 

But here’s the good news: finding the best simple CRMs can completely change this narrative.

We’ve tested over 20 CRM solutions to identify the ones that strike the perfect balance between simplicity and capability. After extensive hands-on evaluation, Nutshell emerged as our top choice with a 4.8/5 rating, followed by eight other solutions that prove you don’t need complexity to manage customer relationships effectively. 

In this guide, we’ll show you exactly which simple CRM software will help your team avoid becoming another failure statistic.

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The 8 best Keap alternatives at a glance

1. Nutshell (4.8/5): Best for small business owners who want next-action selling methodology
2. Pipedrive (4.6/5): Best for sales teams prioritizing visual pipeline management
3. Freshsales (4.5/5): Best for small to mid-market businesses wanting AI-powered features
4. Close (4.4/5): Best for sales teams focused on mobile-first CRM and call tracking
5. Zoho CRM (4.3/5): Best for budget-conscious businesses wanting comprehensive features
6. HubSpot CRM (4.2/5): Best for businesses wanting a unified platform with marketing capabilities
7. Monday.com CRM (4.0/5): Best for teams needing both project management and CRM capabilities
8. Salesforce (3.8/5): Best for enterprises needing advanced customization and scalability

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Table des matières

• • The Thryv acquisition: What it means for Keap users

• • Why small businesses are leaving Keap

• • How we selected the best Keap alternative

• • Quick CRM comparison table

• • Best CRM alternatives to Keap: detailed reviews
  • Key features every small business CRM should have

• • Premiers pas avec Nutshell

• • Nutshell vs. Keap: Direct comparison

• • Frequently asked questions: Keap vs. Nutshell

The Thryv acquisition: What it means for Keap users

In October 2024, Thryv Holdings announced the acquisition of Keap for $80 million in cash. While this might seem like good news on the surface, the acquisition has created significant uncertainty for Keap users.

Why this matters

While most SaaS companies sell for 3-10x their annual revenue, Keap sold for less than 1x its annual revenue (approximately $85 million in 2024). This below-market valuation suggests potential concerns about Keap’s growth trajectory and competitive position.

What’s changing

Thryv has already announced plans to integrate Keap into its broader platform and increase pricing. The company’s essential bundle starts at $456/month—significantly higher than Keap’s current pricing. While Thryv hasn’t announced specific pricing changes for existing Keap users, the acquisition signals that price increases are likely.

Timeline for changes

The acquisition closed in Q4 2024, with experts predicting that major changes would likely roll out in mid-2026. However, uncertainty about the platform’s direction, pricing, and feature roadmap is already affecting user confidence.

The bottom line

If you’re a Keap user, now is the ideal time to evaluate alternatives before potential price increases take effect. Switching to Nutshell or another alternative now gives you stability, predictable pricing, and peace of mind about your CRM investment.

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Why small businesses are leaving Keap

Expensive pricing with hidden fees

Keap’s base pricing for a monthly contract starts at $299 per month for two users and 1,500 contacts. Onboarding more users and contacts involves additional fees that add up quickly. For a small team of five people, you could easily be paying $500−$1,000+ per month. Compare that to Nutshell at $19/user/month with no hidden fees, and you’re looking at 10-30x savings.

Key Takeaway: Nutshell is 10-30x more affordable than Keap, making it the clear winner for budget-conscious small businesses.

Uncertainty post-Thryv acquisition

Existing Keap users are uncertain of the platform’s future following its acquisition by Thryv Holdings. An unclear product roadmap and likely pricing increases have customers concerned about what to expect regarding their long-term return on investment.

Key takeaway: Switching to Nutshell now gives you stability and predictable pricing, eliminating acquisition-related uncertainty.

Complex setup and steep learning curve

Keap is a complex CRM with a steep learning curve for new users. It’s also time-intensive and costly to implement—even with Keap’s mandatory $1,500 personalized implementation service, most customers find that implementation can take weeks or even months. 

Why it matters: While 71% of small businesses use a CRM, adoption is the real indicator of success. Businesses that choose complex systems often see poor adoption rates and implementation failures.

Key takeaway: Nutshell can be implemented in 1-2 days with minimal training, so your team can start selling immediately. 

Limited email automation

Keap’s email features are basic, with limited automation workflows. You’ll need additional tools for advanced email marketing, adding cost and complexity to your tech stack.

Key takeaway: Nutshell includes comprehensive email automation and marketing tools in all plans, eliminating the need for additional purchases.

Poor customization

Keap has limited ability to customize workflows and sales processes. The platform forces you into rigid sales processes that may not match your business needs, reducing flexibility and adoption.

Key takeaway: Nutshell allows easy customization of pipelines and workflows without requiring coding or technical expertise.

Email deliverability issues

Keap has experienced known email deliverability problems, particularly with Microsoft domains (Outlook, Office 365). Users report high bounce rates and emails landing in spam folders, damaging customer relationships and reducing campaign effectiveness.

Key takeaway: Nutshell has strong email deliverability with proper authentication and warm-up protocols built in.

Limited mobile capabilities

Keap’s mobile app offers limited functionality, making it seem more like an afterthought than true mobile-first design. Field sales teams struggle to manage deals on the go, which often results in lower productivity.

Why this matters: 65% of salespeople with mobile CRM achieve their quotas vs. 22% of those without, which is why it’s vital to choose the right platform. 

Key takeaway: Nutshell’s full-featured mobile app with desktop functionality supports field and remote sales teams wherever they go.

How we selected the best Keap alternative

We evaluated eight leading CRM solutions based on five key criteria, all weighted equally. Those criteria include:

• Pricing and value: Affordability, feature set for price, and hidden fees
• Ease of use: Intuitive interface, learning curve, and setup time
• Features and functionality: Sales automation, pipeline management, reporting, mobile, and AI
• Customer support: Responsiveness, quality, and availability
• Mobile CRM capabilities: App functionality and mobile-first design

Rating system: We used a 5-point scale with ratings to the tenths place only (e.g., 4.2, 3.7, 4.9). All CRMs included are legitimate alternatives with ratings between 3.0 and 5.0. A perfect 5.0 is extremely rare and only used when a CRM truly excels in all aspects.

Why this matters: 71% of small businesses use a CRM, which is why it’s so important to choose the right one. We focused on solutions that are easy to implement, affordable, and specifically designed for small business success.

Quick CRM comparison table

CRM	Rating	Best For	Starting Price
Nutshell	4.8 ⭐️	Small business owners seeking next-action selling	$19/user/month
Pipedrive	4.6 ⭐️	Sales teams prioritizing visual pipeline management	$24/user/month
Freshsales	4.5 ⭐️	Small to mid-market businesses wanting AI features	$11/user/month
Close	4.4 ⭐️	Sales teams focused on mobile-first CRM	$49/user/month
Zoho CRM	4.3 ⭐️	Budget-conscious businesses wanting comprehensive features	$20/user/month
HubSpot CRM	4.2 ⭐️	Businesses wanting a unified platform with marketing capabilities	Free (Starter at $15/month)
Monday.com CRM	4.0 ⭐️	Teams needing both project management and CRM capabilities	$15/user/month
Salesforce	3.8 ⭐️	Enterprises needing advanced customization	Free (Starter Suite at $25/user/month)

Note: Prices shown are starting prices per user/month (billed monthly). Actual pricing for each instance may vary based on features and usage.

Now that you’ve seen the high-level comparison, let’s dive deeper into each CRM. The following detailed reviews provide in-depth analysis of each platform’s strengths, weaknesses, and ideal use cases. Use this information to narrow down your options based on your specific business needs.

Best CRM alternatives to Keap: detailed reviews

Nutshell

Rating: 4.8/5 ⭐️

Official website: https://www.nutshell.com/

Best for small business owners who want next-action selling capabilities

Quick summary: Nutshell is the only CRM built around next-action selling methodology, helping sales teams determine exactly what to do next with every lead. Designed for small business owners and sales teams who want an affordable, easy-to-use alternative to complex enterprise solutions. Includes AI-powered features, mobile-first design, and world-class support—all at a fraction of the cost of competitors.

Key features for small businesses:

• Next Action AI Sales Coach (tells you what to do next with every lead)
• Visual pipeline management with multiple pipelines
• Email automation and marketing tools
• Mobile-first CRM app with full functionality
• AI Agents and ChatGPT integration
• Prospecting tools (ProspectorIQ, VisitorIQ, PeopleIQ)
• Free live support included in all plans

Pros:

• ✅ Most affordable pricing 
• ✅ Unique next-action selling methodology (no competitors offer this)
• ✅ Easiest to implement and learn (minimal setup required)
• ✅ All-in-one platform (sales, marketing, engagement in one place)
• ✅ Mobile-first design to help achieve quotas
• ✅ AI-powered features included in all plans
• ✅ Free live support (no support paywalls)

Cons:

• ❌ Smaller feature set compared to enterprise solutions like Salesforce
• ❌ Less customization than Salesforce or HubSpot
• ❌ Smaller user community compared to larger competitors

Pricing: Starting at $19/user/month (or $13/user/month when billed annually). All plans include unlimited contacts, storage, and accounts. No per-user or per-contact fees. Free 14-day trial available.

Pipedrive

Rating: 4.6/5 ⭐️

Official website: https://www.pipedrive.com/

Best for sales teams prioritizing visual pipeline management

Pipedrive is a sales-focused CRM known for its intuitive visual pipeline interface. Designed specifically for sales teams who want to see their deals at a glance and manage their sales process visually. Its strong mobile app and good customer support make it a solid alternative to Keap.

Key features for small businesses:

• Visual pipeline with drag-and-drop deal management
• Customizable sales stages and workflows
• Mobile app with full functionality
• Email integration and automation
• Reporting and forecasting tools
• Activity reminders and task management
• Integration with 400+ apps

Pros:

• ✅ Excellent visual interface (easy to learn and use)
• ✅ Strong mobile app (good for field sales)
• ✅ Affordable pricing 
• ✅ Good customer support
• ✅ Highly customizable workflows
• ✅ Strong reporting capabilities

Cons:

• ❌ Limited marketing automation features
• ❌ No AI-powered features (unlike Nutshell)
• ❌ Smaller feature set compared to all-in-one platforms
• ❌ Can become expensive with add-ons

Pricing: Starting at $24/user/month ($14/user/month when billed annually). Includes basic CRM features. Advanced features available on higher tiers.

Freshsales

Rating: 4.5/5 ⭐️

Official website: https://www.freshworks.com/crm/sales/

Best for small to mid-market businesses wanting AI-powered features

Freshsales is a modern CRM with strong AI capabilities and a user-friendly interface. Part of the Freshworks ecosystem, it offers good value for small to mid-market businesses looking for AI-powered features without enterprise pricing.

Key features for small businesses:

• AI-powered lead scoring and insights
• Visual pipeline management
• Email tracking and automation
• Mobile app with offline access
• Built-in phone and video calling
• Advanced reporting and analytics
• Integration with 1000+ apps

Pros:

• ✅ Strong AI features (lead scoring, insights)
• ✅ User-friendly interface
• ✅ Affordable pricing
• ✅ Good mobile app
• ✅ Built-in calling features
• ✅ Responsive customer support

Cons:

• ❌ Interface can be overwhelming for beginners
• ❌ Limited customization compared to Salesforce
• ❌ Smaller user community than HubSpot
• ❌ Some features require higher-tier plans

Pricing: Starting at $11/user/month ($9/user/month when billed annually). Includes basic CRM and AI features. Higher tiers available for advanced features.

Close

Rating: 4.4/5 ⭐️

Official website: https://www.close.com/

Best for sales teams focused on mobile-first CRM

Close is a mobile-first CRM designed specifically for sales teams who need to manage deals on the go. It’s known for its excellent mobile app, built-in calling, and focus on sales productivity. It’s a great alternative for field sales teams and remote sales organizations.

Key features for small businesses:

• Mobile-first design (full functionality on mobile)
• Built-in calling and SMS
• Call recording and transcription
• Email integration and automation
• Gestion des pipelines
• Activity tracking and reminders
• Integration with popular tools

Pros:

• ✅ Best-in-class mobile app with full desktop functionality
• ✅ Built-in calling
• ✅ Excellent for field sales teams
• ✅ Good customer support
• ✅ Affordable pricing
• ✅ Call recording and transcription

Cons:

• ❌ Higher pricing than some alternatives
• ❌ Limited marketing automation
• ❌ Smaller feature set compared to all-in-one platforms
• ❌ Less customization than enterprise solutions

Pricing: Starting at $49/user/month ($35/user/month when billed annually). Includes all core features. No per-contact fees.

Zoho CRM

Rating: 4.3/5 ⭐️

Official website: https://www.zoho.com/crm/

Best for budget-conscious businesses wanting comprehensive features

Zoho CRM is a comprehensive, affordable CRM with extensive features and customization options. Part of the larger Zoho ecosystem, it offers good value for businesses wanting a feature-rich platform without enterprise pricing.

Key features for small businesses:

• Comprehensive feature set (sales, marketing, customer support)
• Highly customizable workflows and fields
• Mobile app with offline access
• Email automation and integration
• Advanced reporting and analytics
• AI-powered insights
• Integration with 1000+ apps

Pros:

• ✅ Affordable pricing
• ✅ Comprehensive feature set (more than most competitors)
• ✅ Highly customizable (build exactly what you need)
• ✅ Good mobile app
• ✅ Strong reporting capabilities
• ✅ Part of larger Zoho ecosystem (integrations available)
• ✅ Responsive customer support

Cons:

• ❌ Steeper learning curve (more complex interface)
• ❌ Can be overwhelming for beginners
• ❌ Smaller user community than HubSpot or Salesforce
• ❌ Interface design feels dated compared to modern competitors

Pricing: Starting at $20/user/month ($14/user/month when billed annually). Includes comprehensive features. Higher tiers available for advanced customization.

HubSpot CRM

Rating: 4.2/5 ⭐️

Official website: https://www.hubspot.com/products/crm

Best for businesses wanting a unified platform with marketing capabilities

HubSpot CRM is a popular, user-friendly platform known for excellent marketing integration and a strong free tier. It’s great for businesses wanting to combine sales and marketing in one platform, though pricing escalates quickly as you add features, making it less ideal for budget-conscious small businesses.

Key features for small businesses:

• Free CRM tier with basic features
• Strong marketing automation integration
• Email tracking and templates
• Mobile app
• Gestion des pipelines
• Rapports et analyses
• Integration with 1000+ apps

Pros:

• ✅ User-friendly interface (easy to learn)
• ✅ Strong free tier (good for getting started)
• ✅ Excellent marketing integration
• ✅ Large user community (lots of resources)
• ✅ Good customer support
• ✅ Modern, intuitive design

Cons:

• ❌ Pricing escalates quickly (expensive at scale)
• ❌ Limited customization on free tier
• ❌ Requires paid plans for advanced features
• ❌ Can become very expensive for growing teams
• ❌ Less specialized for sales than sales-focused CRMs

Pricing: Free tier available with basic features. Paid plans start at $15/user/month ($9/user/month when billed annually) for the Starter tier. Pricing escalates significantly for advanced features.

Monday.com CRM

Rating: 4.0/5 ⭐️

Official website: https://www.monday.com/crm

Best for teams needing both project management and CRM capabilities

Monday.com Sales is a modern, visually-oriented CRM built on the popular Monday.com work management platform. It’s great for teams that prefer a contemporary interface and visual workflows. It’s less specialized for sales than dedicated sales CRMs, but it offers good collaboration features.

Key features for small businesses:

• Modern, visual interface
• Customizable workflows and automation
• Mobile app
• Email integration
• Gestion des pipelines
• Reporting and dashboards
• Strong collaboration features
• Integration with 1000+ apps

Pros:

• ✅ Modern, attractive interface
• ✅ Strong collaboration features
• ✅ Highly customizable workflows
• ✅ Good mobile app
• ✅ Affordable pricing
• ✅ Part of larger Monday.com ecosystem

Cons:

• ❌ Less specialized for sales (more general work management)
• ❌ Fewer sales-specific features than dedicated CRMs
• ❌ Smaller sales-focused user community
• ❌ Learning curve for those unfamiliar with Monday.com
• ❌ Limited AI features

Pricing: Starting at $15/user/month ($12/user/month when billed annually). Includes basic CRM features. Higher tiers available for advanced features.

Salesforce

Rating: 3.8/5 ⭐️

Official website: https://www.salesforce.com/crm/

Best for enterprises needing advanced customization and scalability

Salesforce is the market leader in enterprise CRM, known for powerful customization, extensive features, and scalability. It’s designed for large enterprises with complex sales processes and is overkill and too expensive for most small businesses, but we’ve included it for completeness.

Key features for enterprise:

• Unlimited customization capabilities
• Advanced workflow automation
• Extensive reporting and analytics
• Mobile app with full functionality
• AI-powered insights (Einstein)
• Integration with 1000+ apps
• Enterprise-grade security and compliance

Pros:

• ✅ Most powerful customization available
• ✅ Enterprise-grade features and security
• ✅ Extensive ecosystem and integrations
• ✅ Large user community
• ✅ Strong support for enterprise customers
• ✅ Scalable for growing organizations

Cons:

• ❌ Very expensive
• ❌ Steep learning curve (requires training)
• ❌ Overkill for small businesses
• ❌ Complex implementation (requires consultants)
• ❌ Slower to implement than alternatives
• ❌ Not ideal for budget-conscious teams

Pricing: While Salesforce offers a free tier for companies that are just getting started, the most basic paid tier starts at $25/user/month (billed monthly or annually). Enterprise pricing is also available. Implementation costs can be significant.

Key features every small business CRM should have

Automatisation des ventes

Sales automation features reduce manual tasks so your team can stay focused and work more efficiently. With 98% of businesses prioritizing these features, automation is a non-negotiable for modern CRMs. Look for a platform that can automate:

• Workflows
• Gestion des tâches
• Follow-up reminders
• Activity tracking

Nutshell’s unique next-action focus drives the platform’s automation capabilities, helping your team stay on track with sales pipelines and established processes. 

Gestion des pipelines

Customizable pipeline management capabilities help teams visualize where each lead is in the sales funnel, making it easier to stay organized, maintain focus, and close more deals. Look for visual pipelines, multiple pipelines, stage tracking, and deal forecasting. 

Nutshell’s visual pipeline with multiple pipelines and stage goals gives you complete control over your sales process.

Mobile CRM access

Selling from anywhere is critical for field and remote sales teams. About 70% of businesses now use mobile CRM features, making mobile access a game-changer for organizations looking to stay competitive. Look for full-featured mobile apps, offline access, and real-time sync. Nutshell’s full-featured mobile app with the same functionality as desktop ensures your team can manage deals, send emails, and track activities from anywhere.

Email automation and integration

Integrated email automation helps with nurturing leads, staying organized, and reducing manual email tasks—all essential for scaling. Email automation increases productivity by 26.4%, helping teams do more with less effort. Look for email templates, automation workflows, calendar integration, and email tracking. Nutshell includes comprehensive email automation and marketing tools in all plans.

Rapports et analyses

Tracking performance, identifying trends, and making data-driven decisions require robust reporting. Teams with advanced reporting capabilities see improved deal closure rates, giving you a competitive edge. Look for customizable reports, dashboards, forecasting, and activity tracking. Nutshell includes advanced reporting and analytics in all plans, no add-ons required.

AI-powered features

Experts have called AI the “future of sales” because it helps teams work more efficiently and close more deals. Businesses making use of advanced AI features in modern CRM systems are 83% more inclined to meet and surpass their sales goals. Look for a platform with features such as:

• AI sales coaches
• Lead scoring
• Predictive analytics
• AI-powered analytics and reporting

Nutshell includes time-saving AI features such as Next Action AI Sales Coach, AI Agents, and ChatGPT integration in all plans.

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Premiers pas avec Nutshell

Nutshell is the only CRM built around next-action selling methodology. This unique approach helps your team determine exactly what to do next with every lead, eliminating guesswork and keeping everyone focused on high-impact activities.

Why it matters: Sales teams often lose time when they can’t decide what to do next. Next-action selling eliminates that waste by making it crystal clear what action is required to advance each deal.

How it works: Your AI Sales Coach tells you the best next step to take with every lead. Automated reminders ensure follow-ups happen. Multiple pipelines support different sales processes. Email automation supports next actions.

Key takeaway: No other CRM offers this unique methodology—it’s Nutshell’s competitive advantage.

Affordable pricing with no hidden fees

At $19/user/month (or $13/user/month when billed annually), Nutshell Foundation is 10-30x cheaper than Keap’s starter plan. All plans include unlimited contacts, storage, and accounts. And because Nutshell does not charge additional fees to add users or contacts, you can rest easy knowing your price will remain the same.

Why this matters: Small businesses need predictable, transparent pricing they can budget for.

Key Takeaway: Nutshell’s pricing is the most affordable in the industry with no hidden fees.

Easiest to implement and learn

With Nutshell, your team can be up and running in 1-2 days with minimal training. The intuitive interface means your team can be productive immediately, not weeks later.

Why it matters: Time to productivity is critical. The faster your team can use the CRM, the faster you see ROI.

Key takeaway: Nutshell has the fastest implementation time of any CRM.

All-in-one platform

Nutshell includes sales, marketing, and engagement tools in one place—no need to juggle multiple subscriptions or integrate disparate systems. Everything works together seamlessly.

Why it matters: Multiple tools create complexity, cost, and integration headaches.

Key takeaway: Nutshell eliminates tool sprawl with an integrated platform.

Mobile-first design

Nutshell’s mobile CRM app is full-featured, with the same functionality as the desktop platform. You can manage deals, send emails, track activities, and close deals from anywhere, even if you have to switch devices.

Why it matters: A functional mobile app saves valuable time by giving sales teams the ability to keep track of customer interactions while on the go.

Key takeaway: Nutshell’s mobile app supports field and remote sales teams.

AI-powered features included in all plans

Next Action AI Sales Coach, AI Agents (for pipeline design and objection handling), and ChatGPT integration are included in every plan—features competitors charge thousands extra for.

Why it matters: AI features are typically reserved for expensive enterprise plans. Nutshell democratizes AI for small businesses.

Key takeaway: Nutshell includes AI features that competitors charge thousands extra for.

Free live support with no paywalls

Talk to real people who know Nutshell inside and out. No support paywalls. No waiting for email responses. Just helpful, responsive support included in every plan.

Why it matters: When you need help, you need it now—not days later.

Key takeaway: Nutshell’s support is included in all plans with no additional cost.

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Nutshell vs. Keap: Direct comparison

Feature	Nutshell	Keap
Prix de départ	$19/user/month	$299+/month for two users
Hidden fees	Aucun	Per-user, per-contact fees
Setup time	1–2 days	Weeks to months
Learning curve	Minimal	Steep
Next-action selling methodology	✅ Yes	❌ No
Mobile app	✅ Full-features	⚠️ Limited
Automatisation des e-mails	✅ Included	⚠️ Basic
Caractéristiques de l'IA	✅ Included in all plans	⚠️ Limited
Free support	✅ Yes	❌ No
Personnalisation	✅ Easy	⚠️ Limited
All-in-one platform	✅ Yes	⚠️ Partial

Key takeaway: Nutshell wins on price, ease of use, mobile access, and unique next-action selling methodology. If you’re currently using Keap, you’ll save time, money, and frustration by switching to Nutshell.

Conclusion

If you’re thinking of making a change, it’s time to switch to Nutshell. As the best Keap alternative for small business owners and sales teams, Nutshell is an affordable, easy-to-use CRM with a unique next-action selling methodology.

Let’s sum up the most important points here:

• 10-30x cheaper than Keap ($19/user/month vs. $299+/month)
• Unique next-action selling methodology that no competitors offer
• Easiest to implement (1-2 days vs. weeks or months)
• Mobile-first design supporting field and remote sales teams
• AI features included in all plans
• Free live support with no paywalls
• All-in-one platform eliminating tool sprawl

Whether you’re a solopreneur, a small sales team, or a growing business, Nutshell has the tools you need to sell more and manage customer relationships effectively.

Ready to make the switch? Start your free 14-day trial at https://app.nutshell.com/signup today. No credit card required. See for yourself why thousands of small businesses have chosen Nutshell over Keap and other expensive alternatives.

Frequently asked questions: Keap vs. Nutshell

• Is Nutshell really cheaper than Keap?

  Yes. Nutshell starts at $19/user/month with no hidden fees. Keap starts at $299+/month with additional per-user and per-contact fees. Small teams can save thousands per year with Nutshell.

• Can I import my data from Keap to Nutshell?

  Yes. Nutshell makes it easy to import your contacts and data from Keap. Our support team can help with the migration process to ensure a smooth transition.

• What is next-action selling?

  Next-action selling is a sales methodology that focuses on determining the next best action required to advance each deal. Instead of wondering what to do next with a lead, Nutshell’s AI Sales Coach tells reps exactly what action is needed. This eliminates guesswork and keeps your team focused on high-impact activities.

• Does Nutshell have a mobile app?

  Yes. Nutshell has a full-featured mobile app available on iOS and Android. The app has all the functionality of the desktop version, so your team can manage deals, send emails, and track activities from anywhere.

• What kind of support does Nutshell offer?

  Nutshell includes free live support in all plans. You can chat with real people who know Nutshell inside and out. No support paywalls. No waiting for email responses. Just helpful, responsive support when you need it.

• Can I customize Nutshell to match my sales process?

  Yes. Nutshell allows you to create multiple pipelines, customize sales stages, and set up automated workflows to match your specific sales process. No coding required.

• Is Nutshell suitable for my industry?

  Nutshell serves businesses across 40+ industries including B2B, professional services, manufacturing, tech, construction, and home services. Whether you’re in sales, marketing, or customer support, Nutshell has the tools you need.

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