5 of the Best Shopify CRMs for Your E-commerce Business

Will Gordon Director of Marketing Last updated on: September 5, 2025

Shopify is a powerful e-commerce platform that allows even the smallest teams to grow into a long-lasting brand. But to truly scale your online business, integrating it with an equally powerful e-commerce CRM is the way to go.

A great Shopify CRM integration will centralize your customer and order data, eliminate tedious manual data transfers, and give you a comprehensive view of your sales and customers.

Keep reading to learn more about the benefits of having a Shopify CRM, e-commerce CRM features you should look for, and five CRM platforms you can integrate with your Shopify store.

Why do you need a CRM for your Shopify site?

The CRM software market was valued at approximately $101.4 billion in 2024 and is projected to reach $262.74 billion by 2032.

Millions of businesses rely on CRMs to increase sales, and for good reason. A CRM turbocharges your marketing, sales, and customer service efforts so you can enjoy increased revenue without putting in double the work. It also eliminates the need for manual data transfer between each platform, allowing you to focus on your core business activities.

With a Shopify CRM, you can elevate each step of the customer journey:

• Increase awareness about your business and your products
• Convert more leads into customers
• Efficiently address your customers’ after-sales concerns

The benefits of integrating a CRM into your Shopify store

Staying competitive in the e-commerce space requires your business to keep up with the current trends, which center on personalization, automation, and seamless tool integration.

A Shopify CRM can help you automate tasks so your team is more efficient and you don’t miss follow-ups with leads and customers. The benefits don’t end here, though. Here are some advantages of integrating a CRM into your Shopify store:

1. Effective customer data management

A CRM is more than just an organized repository of your customers’ information. It’s also a nifty tool that lets you know your customers and leads better by logging customer interactions, purchase history, and after-sales tickets. 

With the fast-paced nature of e-commerce sales and customer influx, a CRM can save enormous amounts of time for your team by automating tedious data entry and enrichment.

2. Cross-sell opportunities

Do you want to know which customers are likely interested in your new offers or products? A CRM’s contact management feature can help you filter your customers according to sales history so that you can cross-sell among them.

3. Marketing and sales automation

Automation is a top priority in online sales – 98% of CRM buyers consider robust sales automation features essential when evaluating CRM options.

Save time from sending emails and follow-ups. With a CRM, you can create email drip sequences and automate follow-ups. If a user leaves an item in their cart without checking out after a certain number of days, an automated email reminding them of their pending purchase will reach their inbox.

4. Streamlined marketing, sales, and customer service processes

Because Shopify CRMs can collect data, you can pinpoint customer journey bottlenecks and identify which strategies are effective. As a result, you can improve your marketing, sales, and customer service processes.

5. Improved customer retention and increased revenue

Having rich information about your customer’s experience gives you insights into how you can keep your customers happy. As a result, you retain more satisfied customers who will likely purchase from you again and refer you.

6. Enhanced customer insights and analytics

A CRM provides deeper insights than your storefront alone. For instance, CRM software can reveal which channels your leads come from, conversion/win rates, and each customer’s lifetime value, insights that go beyond Shopify’s default reports. These analytics help e-commerce managers make more data-driven decisions to boost sales.

7. Personalization capabilities for targeted marketing campaigns

With a CRM, you can filter your customers based on specific attributes to spot trends and segment them so that you can personalize your marketing efforts. For example, with custom fields, you can identify a customer’s shopping preferences, and send tailored offers and discounts.

Fostering a sense of connection–through personalization–increases the likelihood that your customers remain brand-loyal and make repeat purchases.

Shopify CRM features you should look for

You can choose from several CRM options that you can integrate into Shopify. Each one has its own set of strengths.

If you’re looking for the best CRM for Shopify, you must first identify your business needs and budget. Then, look for one that ticks all the boxes. You want to steer clear of CRM solutions that you can’t integrate into Shopify, CRM software that doesn’t have the features you need, or a powerful CRM that overwhelms your team.

Not sure where to start? Here are some Shopify CRM features that you should look for:

1. Shopify integration

Since your business is on Shopify, the first feature you should check is its Shopify integration. Rule out any CRM that doesn’t seamlessly sync with Shopify–disjointed systems will drain your time with manual work and can lead to poor CRM adoption. If your sales and customer data aren’t connected, your team might even abandon the CRM altogether.

2. Integration with your other existing tools

Are you currently using other sales, marketing, and customer service tools? The average organization uses 897 applications across departments to conduct business. A CRM can help you consolidate and organize your tech stack to ensure everything is working in harmony to increase sales – as long as that CRM syncs with all your tools.

Make sure you choose CRM software that integrates with your preferred platforms so that you can work more efficiently.

3. Workflow automation

Pick a Shopify CRM that lets you automate recurring tasks, thus helping you streamline your processes and lowering the risks of human error.

4. Ease of use

Select a CRM that offers robust features yet remains user-friendly. If a Shopify CRM is too complex, your team might resist using it–ideally, it should empower your sales reps to automate tasks and close deals enthusiastically, not frustrate them.

How to choose the best CRM for Shopify

Ready to start looking at tools? Not so fast. To pick the right one, you need a plan. Use this simple checklist to evaluate your options and find the perfect fit for your business.

• Depth of Shopify integration: This is the most important factor. Does the CRM offer a native, one-click app in the Shopify App Store? Does it provide a two-way data sync, so updates in one system are reflected in the other? Check which data is synced—customers, products, orders, and abandoned carts are all critical.
• Sales & marketing automation capabilities: A great CRM should let you build automated workflows based on Shopify events. Can you automatically enroll a new customer in a welcome email series? Can you create a task for a sales rep when a high-value order is placed? Look for robust email and SMS marketing tools to bring these automations to life.
• Customer data management & segmentation: The real magic of a CRM is how it helps you use your data. How easily can you filter customers based on Shopify data like total spend, last order date, or products purchased? The ability to create custom fields to store unique information is also a sign of a flexible, powerful system.
• All-in-one vs. best-of-breed: Think about the tools you already use. Are you looking for a single platform that handles sales, marketing, and customer service? Or do you need a sales-focused CRM that plays nicely with your existing email marketing and helpdesk software? There are great options for both approaches.
• Ease of use & support: A CRM is only valuable if your team actually uses it. Is the interface intuitive and designed for a busy team, or does it feel like it requires a PhD to manage? Don’t underestimate the value of free, friendly, human support—it’s a lifesaver when you have questions.
• Scalability & pricing: CRM pricing should be clear and predictable. Watch out for hidden costs like mandatory onboarding fees or expensive add-ons for features that should be standard.

5 Best e-commerce CRMs for Shopify

Modern e-commerce CRMs often come with built-in marketing automation for cart abandonment emails, AI-driven analytics, and omnichannel communication tools. A well-integrated CRM helps online retailers boost sales, improve customer retention, and deliver the kind of personalized shopping experience customers now expect.

So how do you choose the best of the best? We’ve narrowed down the best e-commerce CRM software to five of our favorite solutions:

1. Nutshell

Price: Starts at $13 per user/month

Free plan: 14-day free trial

Nutshell is a flexible, easy-to-use CRM that integrates directly with Shopify, automatically logging your store’s customer data into detailed profiles. You can track each shopper’s purchase history, order frequency, website interactions, and even support tickers in one place–no manual data entry needed–giving you a 360° view of every customer.

Creating email drip sequences to nurture your prospects and customers is easy, thanks to Nutshell’s email automation tool. You can schedule emails, trigger a sales sequence at a pipeline stage, and automate sending a follow-up email.

Want to know how your sales are for a certain period and how it’s performing compared to previous periods? You can instantly view and track your sales performance with Nutshell’s reporting. You can even drill down into the data by product and lead source to identify your bestsellers and best-performing pages.

Need a user-friendly e-commerce CTM to boost sales and team efficiency?

Take our guided tour to explore Nutshell’s incredible features!

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2. Zendesk Sell

Price: Starts at $19 per user/month

Free plan: Free trial available

If you need a CRM that helps you manage your leads and direct sales with omnichannel communication tools, Zendesk Sell is one of the CRMs to consider. It lets you communicate with your customers through email, in-app phone dialer, and SMS.

Its reporting features assist you with forecasting your sales, tracking goals, and analyzing email campaigns and call performance. You can also track the performance of your sales representatives.

With a dedicated app for Shopify, you can integrate your customer data from your CRM and Shopify. Workflow automation is only available in the higher-tiered paid plans, though.

3. Brevo

Price: $12 per month

Free plan: Free, limited plan available

Brevo (formerly SendInBlue) is another Shopify CRM you can consider. You can integrate this CRM with Shopify and other tools that your businesses use. 

Its marketing automation features let you send emails and track conversions in real-time. Measure your success and improve your campaigns through the help of its reporting features.

Need to segment your customers and leads? You can do so with Brevo and create campaigns for each segment. The free plan lets you send only 300 emails per month, though. Use its drag-and-drop editor to personalize your emails for your customer segments.

4. Agile CRM

Price: Starts at $8.99 per user per month

Free plan: Free for the first 10 users

Equipped with marketing automation tools, Agile CRM helps Shopify stores to learn more about their customers and engage with their prospects to increase sales. Create multistep marketing workflows using its drag-and-drop marketing campaign builder. You can also automate follow-up messages to your customers and prospects.

An affordable option compared to other CRMs, Agile CRM has contact management, analytics, and data synchronization features. You can analyze your customers’ interests and engagement with your Shopify store and turn that data into activity reports.

5. Klaviyo

Price: Starts at $20 per user per month

Free plan: Free, limited plan available

Klaviyo is a dominant force in the Shopify ecosystem, known for its powerful email and SMS marketing capabilities. While often seen as a marketing platform, its deep data integration and segmentation tools give it strong CRM functionality for e-commerce.

Eyeing the best CRM for Shopify?

A Shopify CRM can help you increase your revenue as it streamlines your marketing, sales, and customer service efforts.

If you’re looking for a CRM that you can integrate into your Shopify store, look no further than Nutshell. A user-friendly and affordable CRM, Nutshell has contact management, sales automation, and analytics tools that can help you drive sales and improve your customer service. Try Nutshell for free for 14 days.

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Try Nutshell free for 14 days or let us show you around before you dive in.

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