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Nick is the CXO and Founding Partner of Apex Scoring System, an AI-powered platform that reveals and quantifies customer desires. He obtained a B.Com in Marketing with honors from the University of Calgary and has over 15 years of experience in marketing, research, and business strategy.

Through his work at Apex Scoring System, Nick aims to help businesses prioritize their efforts, identify crucial CX and marketing activities, and track business outcomes.

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