The Best Manufacturing CRM to Close More Sales

It’s hard to manage all your leads and potential clients at various stages of your sales funnel on your own. That’s why manufacturing businesses need CRM solutions that help with client relationship management to earn more sales.

Nutshell’s manufacturing CRM simplifies managing prospect and client data and allows everyone on your team to access important notes, documents, and relationship history whenever needed so that you can put your best foot forward with every interaction.

Nutshell’s contact management features allow you to keep track of valuable information about your clients and points of contact, like:

• Contact information, website, social media URL, and geographic location
• Website visitor tracking data like revenue, number of employees, industry, and number of visits to your site, all powered by Nutshell’s VisitorIQ
• Interactions with your team members and marketing messages
• Upcoming meetings, tasks, and activities associated with your contacts
• Lead stage in your sales pipeline
• Purchase history

Automation is a powerful feature found in software designed for the manufacturing industry. Sales automation puts more time back into your team’s week and more selling activities on their schedules.

With a powerful manufacturing CRM like Nutshell, you can automate repetitive sales tasks, like collecting and storing client contact details and sending emails. Nutshell helps you eliminate time-consuming tasks that take up your sales team’s to-do list so they can spend more time selling your products.

See how else Nutshell’s sales automation features help manufacturers get ahead:

• Design the perfect sales process and provide guidance to your sales reps at each stage.
• Auto-assign leads that meet certain criteria to the team members who are most qualified to close the deal.
• Automatically move leads through your pipeline when they meet your goals.
• Send personal email sequences to prospects depending on where they are in your funnel, so you can get the right message to them at the right time.
• See into the effectiveness of your sales funnel to optimize your processes and win more sales.

An important part of nurturing customer relationships is staying in touch, and having effective marketing strategies is a great way to keep prospects and customers in the loop.

Run email marketing campaigns to share key updates, promote your products, gather survey insights, and keep your company fresh in potential customers’ minds. And when your sales and marketing data are all in the same place, it’s easier than ever to create highly specific email audiences and see how your sales and marketing efforts fit together.

Nutshell’s built-in email marketing platform, Nutshell Campaigns, makes creating, sending, and optimizing effective email marketing campaigns easy.

With Nutshell Campaigns, you can:

• Quickly create laser-focused marketing audiences from your CRM contacts to send the right message to the right group of people, whether current customers, companies interested in specific products, or people you met at a trade show.
• Automate your email campaigns to set your winning campaigns on a course to greater engagement.
• Test your email campaign content to find the messaging that resonates most with your audience.
• Track email engagement metrics like open and click rate.