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The Best Manufacturing CRM to Close More Sales

When it comes to closing sales and growing your manufacturing business, you need a user-friendly customer relationship management (CRM) platform you can trust to reach your goals.

If you’re looking for the best CRM for manufacturing to gain more customers and boost revenue, your search ends with Nutshell.


Manufacturing companies we work with:

How a CRM for manufacturing can benefit your business

Manufacturing businesses like yours rely on a steady customer base to sell more products and accelerate revenue. And communicating effectively with your current customers is the key to keeping them returning to your business again and again. That’s why building relationships with your current and future customers is essential.

A CRM helps your company foster strong relationships, encourage prospective customers to purchase from your business, and turn your leads into revenue.

Here are a few benefits the right CRM provides to companies in the manufacturing industry:

Features you need in your CRM for manufacturing

There are lots of CRM options out there, so how do you know which is the best for your manufacturing business?

It’s important to compare your CRM options with your company’s unique needs to find a solution that works for your team. There are some essential features like contact and sales pipeline management that many CRMs have, but finding the right balance of features and pricing can be challenging.

If you need a manufacturing industry CRM, Nutshell is the ideal solution. With lots of heavy-hitting CRM features, transparent and affordable pricing, and free live support for all customers, there’s a reason why so many manufacturing companies are already using Nutshell to improve their sales processes and close more deals.

Take a look at some of Nutshell’s key features and how they can help your manufacturing business drive revenue:

Contact management to organize customer information for stronger relationships

an activity dashboard of a lead in Nutshell

It’s hard to manage all your leads and potential clients at various stages of your sales funnel on your own. That’s why manufacturing businesses need CRM solutions that help with client relationship management to earn more sales.

Nutshell’s manufacturing CRM simplifies managing prospect and client data and allows everyone on your team to access important notes, documents, and relationship history whenever needed so that you can put your best foot forward with every interaction.

Nutshell’s contact management features allow you to keep track of valuable information about your clients and points of contact, like:

  • Contact information, website, social media URL, and geographic location
  • Website visitor tracking data like revenue, number of employees, industry, and number of visits to your site, all powered by Nutshell’s VisitorIQ
  • Interactions with your team members and marketing messages
  • Upcoming meetings, tasks, and activities associated with your contacts
  • Lead stage in your sales pipeline
  • Purchase history

Pipeline management to help your sales reps manage hundreds of deals at once

a screenshot of the arrowgrid open leads page

Seeing into your sales pipeline is crucial for developing a successful sales process, ensuring your sales reps stay on track, and making sure no lead ever slips through the cracks.

At Nutshell, we understand that manufacturing companies may be juggling complex sales processes and long sales cycles. That’s why we’ve built Nutshell to simplify managing even the most complicated pipelines.

With Nutshell’s customizable pipelines, it’s easy to track hundreds of projects through various stages, from initial consultation all the way to completion.

See how Nutshell’s pipeline management features can help you surge ahead of your competitors:

  • View and manage your sales pipeline in four different ways (chart, map, board, or list) so that your sales reps can choose the best option that works for them.
  • Customize your lead board to see all the information your team needs to see front and center.
  • See the geographic location of all your customers so you can better plan on-site meetings and activities.
  • Mark leads as “hot,” so your team knows which deals to prioritize.

Sales automation to get your team back to doing the most important work

Sales Email Drip

Automation is a powerful feature found in software designed for the manufacturing industry. Sales automation puts more time back into your team’s week and more selling activities on their schedules.

With a powerful manufacturing CRM like Nutshell, you can automate repetitive sales tasks, like collecting and storing client contact details and sending emails. Nutshell helps you eliminate time-consuming tasks that take up your sales team’s to-do list so they can spend more time selling your products.

See how else Nutshell’s sales automation features help manufacturers get ahead:

  • Design the perfect sales process and provide guidance to your sales reps at each stage.
  • Auto-assign leads that meet certain criteria to the team members who are most qualified to close the deal.
  • Automatically move leads through your pipeline when they meet your goals.
  • Send personal email sequences to prospects depending on where they are in your funnel so you can get the right message to them at the right time.
  • See into the effectiveness of your sales funnel to optimize your processes and win more sales.

Reporting and analytics to improve decision-making

a screenshot of a sales report showing a stacked bar graph

Improving your sales and marketing strategies is the key to selling more products to grow your manufacturing company. The best way to optimize your processes is to analyze what’s working and improve what’s not.

That’s where reporting and analytics come in. Nutshell’s powerful reporting capabilities ensure all that’s standing between you and accurate, insightful, presentation-ready reports is a couple of clicks.

With Nutshell’s user-friendly sales analytics features, you can:

Email marketing tools to attract and retain your ideal customers

a screenshot of an email from Charles Berry to Ann New

An important part of nurturing customer relationships is staying in touch, and having effective marketing strategies is a great way to keep prospects and customers in the loop.

Run email marketing campaigns to share key updates, promote your products, gather survey insights, and keep your company fresh in potential customers’ minds. And when your sales and marketing data are all in the same place, it’s easier than ever to create highly specific email audiences and see how your sales and marketing efforts fit together.

Nutshell’s built-in email marketing platform, Nutshell Campaigns, makes creating, sending, and optimizing effective email marketing campaigns easy.

With Nutshell Campaigns, you can:

  • Quickly create laser-focused marketing audiences from your CRM contacts to send the right message to the right group of people, whether current customers, companies interested in specific products, or people you met at a trade show.
  • Automate your email campaigns to set your winning campaigns on a course to greater engagement.
  • Test your email campaign content to find the messaging that resonates most with your audience.
  • Track email engagement metrics like open and click rate.

The Best Manufacturing Next-Action Sales & Marketing CRM

Nutshell is the best value for the money. The versatility and functionality make it a very easy and powerful product to use.

Mark M. Southwestern Scale Co.

I have used Act, Goldmine and Salesforce in the past, and I have found that Nutshell was the easiest to get started with and to set up custom fields. I would recommend Nutshell to others that are interested in an easy to learn and navigate CRM.

Craig C. Thermal-Tec

We left Hubspot for Nutshell because Hubspot was too complex. Nutshell makes software for humans.

Daniel H. EOS

When we were evaluating CRMs, the one deciding factor between Nutshell and Salesforce came down to spin up time and price. Nutshell wins on both counts (by a huge margin). Salesforce was 10 times as much per month for what we wanted.

Jason C. Arrow Container Corp

Get more from Nutshell CRM with powerful integrations

In the manufacturing industry, you need multiple tools to manage job schedules and costs, communicate effectively with your team, nurture relationships, and handle back-end tasks like invoicing and customer payment schedules.

Integrating your mission-critical tools with your CRM is the best way to keep all your data synced across platforms.

Here are a few types of integrations Nutshell’s CRM software for manufacturing businesses provides:

  • Accounting integrations: Simplify estimates, invoicing, and customer profiles with accounting software like QuickBooks, FreshBooks, Sage Intacct, and Xero.
  • Contract and proposal integrations: Keep track of crucial documents, like proposals, quotes, and contracts, right in your CRM. Nutshell integrates with Quickbooks, PandaDoc, Dropbox, and many more.
  • Email, calendar, and contact integrations: Centralize your email, calendar, and contact data by connecting Nutshell to tools like Gmail, Outlook, Google Drive, and more.
  • Web form integrations: Use integrations with JotForm, Gravity Forms, 123 FormBuilder, and more to instantly create new leads in Nutshell when a website visitor fills out your web form.
  • Communication integrations: Nutshell syncs with communication tools like RingCentral, Skype, Calendly, Zoom, and others, enabling you to keep in touch with prospects and customers.
  • Custom integrations: Need a custom integration between Nutshell and the application your team already uses? Nutshell’s AppConnect is the solution for connecting your Nutshell data with the platforms you use in daily operations.
a graphic showing various logos connected to one for Nutshell

Why choose Nutshell as your manufacturing CRM software?

Your manufacturing business has a lot of tasks to balance. The last thing you need is software that’s difficult to use, creates data siloes, and doesn’t do what you need it to.

Nutshell simplifies your sales and marketing efforts and puts time back into your workweek with powerful automation features, flexible integrations, and an intuitive interface that doesn’t require training. Plus, with your sales and marketing data in the same platform, your teams are empowered to work together to nurture relationships and close more deals.

Take a look at what makes Nutshell the best CRM for manufacturing:

a screenshot of a review from a verified Nutshell user in the manufacturing industry

But don’t just take our word for it.

Our customers have lots to say about our CRM software. Check out our customer stories to learn more about how Nutshell has helped companies just like you achieve and exceed their goals!

Read customer stories

Explore our plans

All plans include unlimited CRM contacts, unlimited data storage, and technical support from real human beings.

Billed Annually
Billed Monthly
a logo for Nutshell Foundation with an orange acorn

Simple, flexible CRM that helps teams organize their contacts, leads, and conversations.

$16 per user per month

Included in all plans…

  • Unlimited Data, People, Company & Leads
  • Contact management and communication timelines
  • Email and calendar sync
  • Customizable single sales pipeline
  • Sales and lead reporting
  • Drag-and-drop pipeline board and interactive lead map
  • Embeddable web forms
  • Activity reminders
  • Free onboarding white glove imports
  • Free live support
  • And more
Compare plans
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a Nutshell Pro logo with an orange acorn on a blue background

CRM, sales automation, and advanced reporting to help your team maximize every opportunity.

$42 per user per month

Everything in Foundation, plus…

  • Sales automation
  • Multiple pipelines
  • Personal email sequences
  • Sales quotas and activity quotas
  • Full reporting suite, including Activity, Funnel, and Forecast reports
  • Click tracking notifications
  • Up to 5 Teams
  • Unlimited in-app phone dialing and recording
  • Connected form set up
  • And more
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See More

Harness the power of artificial intelligence to improve efficiency, effectiveness and revenue in your CRM.

$52 per user per month

Everything in Pro, plus…

  • 50 AI timeline summarizations per user each month
  • Zoom transcription summarization
  • Click tracking notifications (also in Pro)
  • Connected form set up (also in Pro)
  • Unlimited in-app phone dialing and recording (also in Pro)
  • And more
Compare plans
See More
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No limits. No caps. No breaking the bank. Our tier that gives your team the most firepower without costing a fortune.

$67 per user per month

Everything in Power AI, plus…

  • Unlimited pipelines and custom fields
  • 100 AI timeline summarizations per user each month
  • API support, Audit log, Changelog and read-only SQL access
  • Enterprise SSO, User/Group provisioning & other SCIM provisioning: Microsoft Azure & ADFS, Google Workspace SAML, Okta, Auth0, OneLogin, & PingFederate
  • Multiple currencies
  • Free scheduled phone support
  • Dedicated success strategist (5 user minimum)
  • And more
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When you choose Nutshell as your Manufacturing CRM, you have the option to partner with 500+ digital marketing experts to help drive leads to your sales team. Learn More

Drive your manufacturing company’s growth with Nutshell CRM

When you want to increase manufacturing production, improve communication with your team, and grow your business through cross-sells with customers, Nutshell is the manufacturing CRM for the job.

Every day, Nutshell helps thousands of teams like yours streamline their daily operations, understand their customers better, and close more deals.

Try Nutshell free for 14 days or contact our team to discover how Nutshell can transform the way you do business.

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