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The Top CRM for Professional Services Companies

As a professional services business, managing customer data and building long-term client relationships is essential to business success. Whether your company is a law, accounting, marketing, or wealth management firm, you need a CRM solution that will support your client data and relationship management needs.

Nutshell provides professional services organizations with a user-friendly CRM that helps nurture leads, retain customers, and close more deals. Learn more here!

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The Benefits of a CRM for professional services companies

Businesses that fall under the professional services umbrella can vary considerably in their service offerings and general processes. However, many professional services companies rely on repeat business, which is why a common thread between your business and others in this industry is the need to develop strong, long-lasting relationships with clients.

As a result, your organization needs the software and resources to support this central need, which is where a CRM system comes in. Customer relationship management (CRM) software offers the ultimate solution for nurturing and reinforcing client relationships.

A great CRM solution provides you with a host of tools to enhance client experiences, improve customer satisfaction, and so much more. When clients are happy, they tend to stick around and could become advocates for your business. The point is that you’ll retain more customers with a reputable CRM platform as part of your arsenal.

These are just a few of the benefits a CRM system can provide your professional services business with:

Key CRM features for professional services businesses

Regardless of the type of service you offer, investing in a modern CRM system will help you organize and centralize data, implement more efficient processes, and retain clients. But before you go out and sign up with a CRM platform, pinpointing the core features your business needs is essential.

Choosing the right CRM system for your professional services business means selecting features that support your overall goals. Those goals will likely include customer satisfaction and retention, increased efficiency and profitability, and more sales and revenue.

As a global leader in the CRM space offering an all-in-one solution, Nutshell is the ideal choice for professional services companies looking for an affordable but robust option. When you choose Nutshell as your professional service CRM, you can look forward to a broad spectrum of crucial features, including the following:

Customizable sales process to nurture leads and build relationships

a screenshot of a demo pipeline for new customers on the Nutshell dashboard

Professional services firms need a steady source of leads but also need to turn those leads into customers. While having a list of leads who are interested in your services can keep your team busy, not every lead is ready to sign up for your services immediately. In fact, it could take months before they decide to take action.

So, how do you ensure your prospects remember you, and how can you move them further down your pipeline? You need a flexible CRM that lets you customize your sales process to help you build stronger relationships with your customers and leads. Your CRM should help you manage prospect information and progress through your pipeline stages, allowing you to contact them at the right time with the right messages.

Nutshell can keep your company in front of valuable leads, reminding prospects about your services and letting them know about your latest offers. By setting up a tailored sales pipeline, you can create standard tasks and activities within each stage that help move leads through the pipeline toward a closed deal.

With versatile pipeline creation and customizable board view, your professional service business can qualify and strengthen lead relationships, discover prospect pain points, cross-sell other services, and keep leads engaged with your company.

Nutshell’s pipeline management tools let you:

  • Update lead information from any device: Nutshell’s business card scanner feature makes it easy for your team to add new leads using a mobile device.
  • Keep everyone on the same page about new lead information: Automatically save every new lead information and update. Once saved, the new data will also be available for your sales team to access. No one is left in the dark about your contacts’ latest professional services needs.
  • Shorten your sales cycle: With seamless team collaboration, you can provide all the support that your prospects and customers need as soon as possible.

Easy-to-use data management to empower your team

Effective client data management is the foundation of excellent customer service and positive client experiences. Employing a CRM system with world-class contact management features ensures your teams can access the same accurate data and deliver a consistent service at every client touchpoint.

In addition, when team members leave, valuable information and communications with customers leave with them. With Nutshell, your valuable customer data stays with you, so your team can continue providing your services to your customers. Nutshell acts as your user-friendly, centralized source of lead data.

And that’s not all. With Nutshell’s advanced client data organization capabilities, you can:

  • Create detailed contact records: Populate client records using custom fields so you can save the data you need to provide your services effectively.
  • Organize your contacts with tags: Add Nutshell’s color-coded tags to People, Companies, and Leads, and filter your lists in several ways, including by tags, making it easier than ever to segment your customers and prospects.
  • Add notes as a reminder: Include notes in contact records to remember crucial customer information, and use Nutshell’s Notetaker tool to transcribe verbal notes using conversational AI right in your People, Company, or Lead contact record.

With these tools, Nutshell makes it easier than ever to keep track of conversations and important information.

Effortless task automation to streamline your sales process

nutshell-email-drip-automation

Task and activity automation is an essential CRM component, helping you build more efficient workflows and maximize team productivity. Therefore, finding a CRM solution that automatically initiates a preferred action with a specified trigger can speed up sales and marketing processes, giving your teams more time to service customers and nurture leads.

Nutshell is an all-in-one growth platform designed to help your professional services company set up the automations you need to drive more revenue and grow your business.

With Nutshell’s automation features, you can:

  • Set automated reminders: Boost your team productivity with Nutshell as you set up your reps for success with automated reminders.
  • Automate tasks as a guide: Structure each pipeline stage with preferred tasks and activities to help your reps move each lead to the next best action and eventually to a conversion.
  • Minimize non-selling tasks: Leverage Nutshell’s automation features to reduce your team’s time spent on administrative tasks and give them more time to nurture leads.
  • Evaluate sales funnel health: Nutshell automatically generates a sales funnel report that gives you an overview of the percentage of leads that move through each pipeline funnel, allowing you to make adjustments where needed quickly.

Advanced reporting capabilities to deliver key customer insights and track KPIs

a screenshot of a sales report showing a stacked bar graph

A crucial element to maintaining client satisfaction and improving lead generation and conversions is through KPI tracking and reporting. With the proper reporting and analytics tools, you can make data-driven decisions, enhance performance, and propel growth.

Nutshell provides reporting and analytics tools, letting you track the metrics that matter most to you and your team and allowing you to generate reports in a way that makes sense for your business. In fact, with Nutshell’s reporting tools, you can:

  • Track and view sales: Get an overview of sales performance over a specific period and compare it to results over a previous period to see how you’re doing.
  • Monitor team productivity: Use Nutshell’s activity reports to see what your team has been up to and determine whether their efforts have moved them closer to their quotas.
  • Forecast sales revenue: Nutshell’s forecasting reports use historical and current sales and pipeline data to estimate future sales and potential income.
  • Identify lead source: Find out where your leads come from and which are your most effective lead generation sources.
  • Evaluate your losses: Draw detailed reports to analyze lost sales and pinpoint the reasons for those losses, so you can improve your sales process.

Nutshell is the best value for the money. The versatility and functionality make it a very easy and powerful product to use.

Mark M. Southwestern Scale Co.

I have used Act, Goldmine and Salesforce in the past, and I have found that Nutshell was the easiest to get started with and to set up custom fields. I would recommend Nutshell to others that are interested in an easy to learn and navigate CRM.

Craig C. Thermal-Tec

We left Hubspot for Nutshell because Hubspot was too complex. Nutshell makes software for humans.

Daniel H. EOS

When we were evaluating CRMs, the one deciding factor between Nutshell and Salesforce came down to spin up time and price. Nutshell wins on both counts (by a huge margin). Salesforce was 10 times as much per month for what we wanted.

Jason C. Arrow Container Corp

Leading integrations to streamline workflows

Although your company’s tech stack will depend mainly on the type of professional services you offer, you’ll likely need more than your CRM system to conduct business. That’s where CRM integrations come in and why you should source a CRM solution that offers integrations with all your favorite tools.

Nutshell provides thousands of integration options, many of which are native, one-click integrations. These let you connect your CRM platform with your accounting, project management, communication, and other tools for a holistic tech infrastructure.

In this case, Nutshell acts as a central hub from which everything operates, letting you automate actions between programs and streamlining your workflows across departments. And if you don’t see your preferred software on our list, we’ll help you set up a custom connection where possible.

Nutshell’s integrations portfolio spans several categories, such as:

  • Lead generation: Level up your prospecting and lead generation efforts with a host of integrations that make it easier to find prospects and boost sales.
  • Accounting: When you choose Nutshell as your CRM, you’ll find integrations for popular accounting and payment management software, from Freshbooks to Xero and Quickbooks Online.
  • Email, calendar, and contact sync: Nutshell lets you synchronize your emails, including your calendar events and saved contacts, bringing them into your CRM system for effective organization.
  • Documentation management: Securely save and monitor documentation shared with clients and team members, including proposals, quotations, contracts, and more.
a graphic showing various logos connected to one for Nutshell

Reasons to choose Nutshell as your professional services CRM


Nurture your relationships with customers and prospects with the best CRM for professional services companies. Nutshell is an easy-to-use growth platform that manages essential information like contact details, industry, and business goals, so you can turn more leads into sales.

For professional services businesses, like accounting and law firms, every customer is unique. Each one has different needs, preferences, and pain points. Taking note of every detail about your prospects and customers is important to streamline your lead generation and sales processes. As a result, you close more deals and grow your revenue.

Nutshell makes this and more possible through a user-friendly interface and software that’s easy to learn and adopt. Choosing Nutshell as your professional services CRM means you can take advantage of the following benefits:

  • Comprehensive features, including task automation, contact organization and management, reporting and analytics, and customizable sales pipelines.
  • Seamless app integrations allowing you to connect your CRM system with your staple business tools from across the company.
  • Cost-effective pricing, giving professional services businesses of all sizes access to powerful, industry-leading CRM capabilities.
  • Innovative email marketing features that let you set up automated personalized email sequences and drip campaigns, including newsletters, broadcasts, and more.
  • Top-notch reporting and analytics to help you monitor vital metrics, customer data, pipeline success, and team performance with ease.
A positive review of Nutshell CRM from someone in the marketing industry

But don’t just take our word for it

Our customers have lots to say about our CRM software. Check out our customer stories to learn more about how Nutshell has helped companies just like yours achieve and exceed their goals!

Choose the best plan for your team

Billed Annually
Billed Monthly

An easy to use, flexible CRM that helps teams organize their contacts, leads, and conversations in order to grow.

$13 per user per month

Included in all plans…

  • Unlimited storage, contacts & accounts
  • Contact management and communication timelines
  • Email and calendar sync
  • Customizable single sales pipeline
  • Customizable single sales pipeline (100 open leads limit)
  • And more
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Perfect for small teams that need more reporting capabilities to help improve performance.

$25 per user per month

Everything in Foundation, plus…

  • Activity and Email reports
  • Sales and Activity quotas
  • Pipeline stage goals
  • Up to 25 custom fields
  • No active leads limit
  • And more
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For teams that need CRM, sales automation, advanced reporting, and multiple pipelines to help you connect and close more leads.

$42 per user per month

Everything in Growth, plus…

  • 5 customizable pipelines
  • Sales automation
  • Personal email sequences email sequences
  • Full reporting suite, including Activity, Funnel, and Forecast reports
  • Meeting scheduling software (lite version)
  • And more
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For teams and organizations that need deeper customization, change logs, and AI features to improve efficiency.

$59 per user per month

Everything in Pro, plus…

  • Increased pipelines, territories, markets, teams and more
  • Unlimited Notetaker usage (AI powered speech-to-text transcription)
  • Meeting scheduling software (full version)
  • Audit log and changelog
  • Send email templates directly from Gmail
  • And more
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For teams and organizations that need complete custom reporting, access controls, custom SQL access and no limits.

$79 per user per month

Everything in Business, plus…

  • Unlimited pipelines
  • Unlimited custom fields, teams, currencies and territories
  • Read-only SQL access
  • API support
  • And more
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When you choose Nutshell as your professional services CRM, you have the option to partner with 500+ digital marketing experts to help drive leads to your sales team.

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Opt for the leading CRM for professional services businesses

Make sure you have the CRM you need to elevate those customer experiences, build stronger relationships, and effective client retention. Nutshell offers everything you need and so much more at a price you can afford.

Nutshell’s growth platform offers an affordable and easy-to-use CRM for professional services firms. It can help you track leads, build relationships with contacts, and close more deals. Take the next step, and try Nutshell for 14 days, free!

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