Skip to main content ↓

Nutshell is super user-friendly and intuitive

I would highly recommend Nutshell

Easy to use and... wait for it ... 100% buy in!

Nutshell is both simple and powerful

a white background with a few white clouds on it

CRM for account-based sales

Does your sales model rely on highly-personalized outreach to multiple stakeholders? Here’s how Nutshell helps ABS teams manage all the moving pieces.

FREE TRIAL   GET A DEMO

In this guide:

Tips for using a CRM for account based sales

Need a user-friendly CRM to boost sales and team efficiency?

Take our guided tour to explore Nutshell’s incredible features!

Account-based sales (ABS) is a strategic sales model in which organizations invest significant resources in pursuing highly targeted accounts.

In a typical ABS strategy, the sales team first builds a list of high-value companies it wants to target that match the organization’s ideal customer profile, then develops a list of contacts within these accounts to pursue.

Rather than working off scripts and templates, account-based sales teams tailor their outreach to the specific accounts in question, focusing on personalized, higher-touch interactions with multiple stakeholders. It’s a quality-not-quantity approach that treats each named account as a market of one.

Success in account-based sales depends on interdepartmental collaboration—a “full-court press” that involves sales, marketing, and executive management working together to win deals. But since most CRMs don’t match leads to accounts, it can be hard for ABS teams to find a sales platform that’s built for their needs.

Spend less time researching

Automatically enrich the detail you have on every contact with Nutshell Intelligence, which scours the internet to fill in job titles, social media profiles, location information, and more.

a Nutshell dashboard for the dunder mifflin company

Multiply your efforts

Nutshell makes it simple for teammates to collaborate on deals. Your whole team can work on the same deal at once, and all updates are saved and reflected in real-time. Get a teammate’s attention in a snap by tagging them with our @-mention feature.

a phone using the Nutshell mobile app with a notification that says "I can help you, Charles Berry"

Associate leads and contacts automatically

In Nutshell, leads are associated with your contacts at each targeted account, and vice versa, allowing your team to keep track of all the stakeholders at each company you’re pursuing, and helping sales reps and marketers coordinate their activities throughout the sales process.

a screenshot of a company lead example in Nutshell

Gain a deeper understanding of your sales

Tired of crunching numbers on spreadsheets? Nutshell’s detailed sales and analytics reports do the work for you, helping you identify your most valuable customers, monitor your lead volume, and forecast your revenue.

example of reports in a crm for a manufacturing company

Powerful CRM for every budget.

Join 30,000+ other sales and marketing professionals. Subscribe to our Sell to Win newsletter!