The 4 Best Constant Contact CRM Integrations

Melinda Burris Contributor, Sell to Win Last updated on: October 23, 2025

Serving more than 600,000 customers around the world, Constant Contact is one of the world’s most popular email marketing platforms due to its flexibility and simplicity.

Constant Contact offers email marketing automation, campaign creation, and workflow creation tools that make it easy to turn leads into customers.

One of the most compelling aspects of the platform is its capacity for integration with other software. By itself, Constant Contact can be a powerful marketing tool, but when it’s paired with a CRM, you can use it to make your email marketing more targeted and impactful while taking a lot of the grunt work out of lead nurturing.

Let’s take a closer look at three Constant Contact CRM integrations that will elevate your lead nurturing and marketing efforts.

Related: Five things you didn’t know you could do with Constant Contact

Why integrate your CRM with Constant Contact?

Connecting your CRM to your email marketing platform is one of the smartest moves you can make, delivering an average ROI of $36 for every $1 spent on email marketing. Here are the key benefits that drive that return:

• Gives your sales team critical context: When your systems are connected, a salesperson can see a lead’s entire marketing history right inside the CRM. They know which emails they’ve opened, which links they’ve clicked, and what they’re interested in. This turns a cold call into a warm, informed conversation.
• Saves you a ton of time: Manually exporting and importing contact lists is a recipe for headaches and mistakes. An automated, two-way sync ensures that your contact information is always up-to-date in both systems, saving you hours of tedious data entry.
• Enables hyper-targeted campaigns: Your richest customer data lives in your CRM—things like their deal stage, lead source, and last purchase date. Syncing this data to Constant Contact allows you to build segmented lists and send personalized, effective campaigns that truly resonate.

Just ask the engineering firm BG Buildingworks. When they integrated their CRM with Constant Contact for a rebranding announcement, they consolidated over 4,000 contacts into a single, accurate database. The result? A 32.7% email open rate—more than double the industry average of 14.5%. Their Director of Marketing said the Constant Contact integration “saved hours upon hours of manual time.”

Top 4 Constant Contact CRM integrations

Now that you know the value of integrating your email marketing software with your CRM, here are three powerful CRMs with Constant Contact CRM integrations.

1. Nutshell

Nutshell offers a user-friendly, flexible CRM experience, while still being powerful enough for large teams and complex sales processes. Hands-down the greatest value in the CRM space, all Nutshell subscriptions come with unlimited data storage and free live support.

Nutshell’s Constant Contact CRM integration

Nutshell’s Constant Contact integration through Zapier makes it easy to sync data from Constant Contact to Nutshell and vice versa.

Any new contacts that are added to Nutshell or to Constant Contact will automatically be synced between the two applications. You can also use this integration to automatically update contacts across the two tools.

Heads up: Nutshell also offers its own native email marketing tool, which unites your CRM and email marketing data and enables you to send marketing emails right from your CRM.

Powerful email marketing, minus the headaches

Nutshell’s email marketing plugs directly into your CRM data, so you can create highly targeted audience segments, track the impact of your emails in real-time, and manage all your communications out of a single tool. Get started for free!

LEARN MORE

Other standout features

Personal Email Sequences: Create and schedule one-on-one sales drips that are used to draw more replies from your prospects. These sales drips send email follow-ups automatically and stop the sequence once your contact responds.

Nutshell’s Extensions for Gmail and Outlook: Nutshell offers extensions for Gmail as well as Outlook, which put essential contact management features inside your email client.

Pipeline Management: With Nutshell, you can filter and segment leads based on any shared attribute, and put your hottest leads front and center. To help you visualize your pipeline, Nutshell offers a drag-and-drop board, a fully interactive map, and simple, spreadsheet-style lead lists.

2. HubSpot

HubSpot is a powerful marketing platform combined with a CRM. Used by over 216,000 customers in more than 120 countries, HubSpot is acclaimed for pioneering the inbound marketing methodology.

HubSpot’s Constant Contact CRM Integration

HubSpot offers Constant Contact integration through the use of Zapier.

When you connect HubSpot and Constant Contact, your contacts will be synced automatically between the two platforms.

HubSpot also offers you the ability to create cross-functional workflows. You’ll be able to automate your workflows easily and see how people move throughout your campaigns.

Other standout features

Gmail and Outlook Extension: HubSpot, like Nutshell, offers browser extensions that allow your emails from Gmail and Outlook to automatically sync into HubSpot’s CRM.

Personal Email Sequences: HubSpot, again like Nutshell, offers you the ability to create and schedule sales drips that will continuously engage a user until they respond. This capability is offered with Nutshell’s Pro package (starting at $42/user/month), whereas with HubSpot, you have to pay for the sales add-on that costs $200 per user per month. While this feature is great, it is a bit expensive.

How to get started with HubSpot

HubSpot offers a flexible pricing tier that gives users the ability to create and pay for a plan unique to them. If you’re looking for a free option, their CRM does offer a limited number of contacts with a free plan. This could work for you if you have a small team, or are just using the software yourself.

One of the biggest downsides to using a Constant Contact CRM integration with HubSpot is that HubSpot is also an email marketing platform: This is why they don’t offer direct integration with Constant Contact. You have to go through a third-party software to get the connection to work.

If you’re between HubSpot and Nutshell, see how they compare directly to each other.

Fill in the missing pieces of your tech stack with Nutshell integrations

Explore our integrations to learn how to get even more out of Nutshell.

EXPLORE INTEGRATIONS

3. Pipedrive

Pipedrive is great for small teams looking for an affordable CRM option with a company-wide view of your sales pipeline. You’re able to easily manage leads and deals, track communications, and automate your sales process.

Pipedrive’s Constant Contact CRM integration

By connecting Constant Contact to Pipedrive via a Make account, you can set up real-time two-way contact syncs. Anytime you add a new contact to Constant Contact or Pipedrive, they’re synced with each other.

You can also use Zapier to connect your Pipedrive with Constant Contact. The benefit of using Zapier over Make is that Zapier is free for a certain number of triggers. You’re also able to track very specific actions such as when someone opens an email, clicks on something in an email, or when there’s a new contact added to the software.

Other standout features

Pipedrive’s Email Connections: You’re able to sync your Gmail and Outlook contacts with the Pipedrive connection. This allows you to easily import your contacts into your Pipedrive database and into your Constant Contact account.

View Interaction Activities: As mentioned previously, you’re able to view when a new contact is added, when a contact takes action on an email, and when someone subscribes within Pipedrive.

How to get started with Pipedrive

It’s easy to get started with Pipedrive, but compared to Nutshell and HubSpot, it has fewer features to offer. You also have to use a third party to get the software to connect, and the only major benefit is the ability to cross-sync contacts.

To learn more about how Nutshell compares to Pipedrive, check out this comparison sheet.

4. Zoho

Zoho CRM offers basic contact management functionality, including automation features such as automatically converting website visitors into leads. The pipeline management options, including a chart view and multiple sales pipelines, provide users with flexibility and customization capabilities.

Zoho’s Constant Contact CRM integration

Zoho offers multiple ways to connect with Constant Contact, giving you plenty of flexibility. You can use a native integration provided by Constant Contact, Zoho’s own automation tool (Zoho Flow), or a third-party connector like Zapier to sync contacts, leads, and campaign data between the two platforms.

Other standout features

AI and predictive sales: Zoho’s AI assistant, Zia, can provide sales predictions, suggest the best times to contact leads, and even detect anomalies in your sales trends.

Reporting and analytics: Zoho offers deep reporting capabilities, allowing you to track performance and gain insights into your sales process.

How to get started with Zoho

Zoho CRM is an excellent choice for small and medium-sized businesses due to its affordable pricing and free plan for up to three users. However, the sheer number of features and customization options can present a steeper learning curve than simpler CRMs.

To learn more about how Nutshell compares to Zoho, check out this comparison sheet.

Get email marketing and CRM in one with Nutshell

Want an easy-to-use CRM with email marketing built right in? Give Nutshell a try.

You can easily integrate Nutshell with Constant Contact, or you can use our native email marketing tool. Nutshell’s email marketing enables you to design and send emails, create audiences, and view your campaigns’ results right from your CRM.

One of the significant benefits of opting for Nutshell’s email marketing versus Constant Contact integration, is the hassle-free one-click setup because it’s a native add-on. Another is its sheer ease of use, making email marketing a breeze for new and seasoned users.

Because your CRM and email marketing tool are one and the same, you won’t have to worry about syncing your data across platforms, and you can easily see how your email marketing campaigns impact sales.

Start a free 14-day trial with Nutshell today!

See Nutshell in action!

Try Nutshell free for 14 days or let us show you around before you dive in.

free trial contact sales

BACK TO TOP