Thinking of investing in a CRM for your business? You’re in luck, because we’re breaking down how a CRM benefits not just your company, but your customers and marketing team.
1. Centralized data
One of the key benefits of a CRM is having all your customer data in one place. This means no more headaches as you comb through endless folders and files containing different bits of information.
A CRM centralizes your customer data so you can find information on a specific customer or audience segment quickly and with ease.
Organized, easy-to-access data increases your team’s efficiency by cutting down on the time it takes to find something and leaving you more time to get back to doing what you do best: successfully running your business.
2. Better relationships with customers
Easier access to customer data brings us to another major CRM benefit: better customer service and stronger customer relationships.
Organized customer data means you get a better look at your target audience and what makes them tick, from general demographic information to their overall browsing habits.
A CRM tracks all of your communications with your customers so you know where everyone is within the buyer’s journey. With this knowledge, you can ensure you’re giving customers the support they need, whether it’s a follow-up email or a response to a comment on your latest social media post.
All of this gives your customers a buyer’s experience that feels personalized and attentive. A CRM can help you dramatically improve your customer service, resulting in better customer retention rates and, most importantly, satisfied customers.
3. Sales automation
Ever have days where you feel like smaller tasks are standing between you and the completion of larger projects? With a CRM that can be a thing of the past.
CRM software like Nutshell features sales automation tools that can help you reduce non-selling activities. Rather than manually funneling leads through your sales pipeline, your CRM can automatically move customers from stage to stage with automatic drip sequences.
Automatic drip sequences allow you to send the right messages to prospective leads at the right times.
Sales automation also includes emails that are automatically triggered when leads reach certain pipeline stages of your choosing, so they’re constantly attended to. By cutting out the need to reply to emails and reorganize lists, you can stay focused on major lead-generating sales tasks while knowing your leads are properly attended to.
4. Improved internal communication
Along with better client communication, a CRM can also improve internal communication between your team members.
Everything customer interactions and team communication is stored within your CRM, so nothing gets lost in the shuffle and everyone is aware of customers and projects that require attention.
With an all-in-one CRM, your team is always in the loop, making day-to-day operations more efficient and on-target.
5. Reports and analytics
We always like to receive feedback on the work we do—it’s how we learn and grow. A CRM offers detailed, organized, easy-to-read reports that can offer you and your team valuable insight into how your sales and lead-generation efforts are faring.
Conversion rates within each stage of your sales funnel
Whether you’re trying to see where your leads are coming from or trying to identify weak points in your sales pipeline, a CRM can help you look at the bigger picture of your countless data points and set you up for success.
The benefits don’t stop with your team
A CRM benefits not just you, but the people around you. Take a look at how having a CRM to manage your sales data can help your customers and even benefit your marketing efforts.
CRM benefits for customers
Constant support: With customer data readily available to marketers, they can continually give quality customer service to people. Because of this, customers will feel constantly supported by your brand and know that they can reach out to you if they have any comments, questions, or concerns.
Continued loyalty: A brand or business that consistently delivers quality customer service has a greater chance of retaining customers. Great customer service keeps customers coming back to your brand, increasing customer loyalty.
A brand they can rely on: By being on top of a customer’s movement through the sales funnel, you give them a business they can rely on. Whether it’s an automated email that reaches out to them or one of your team members, constantly being in contact with your customers reassures them that they’re working with a reliable business.
Benefits of CRM in marketing
Targeted campaigns: With reports giving you some insight into who your audience is and how they behave, you can create marketing campaigns that are closely tailored to your target audience. You have more confidence that your marketing efforts are being well-received by people and bringing in more high-quality leads.
Higher ROI: Using the valuable data collected and stored by your CRM to create personalized advertising campaigns, you can expect to earn a higher ROI on your efforts.
Experience the benefits with Nutshell’s all-in-one CRM
These benefits are just the tip of the iceberg when it comes to the advantages a CRM can bring to your business. To enjoy all this and more, sign up for 14-day free trial of Nutshell’s all-in-one CRM system. From automatic drip sequences to detailed reporting, Nutshell can help you attract new leads and manage current ones with ease.
Want more? Team up with Nutshell’s partner, WebFX. You can develop a revenue-driving digital marketing strategy to go with your CRM. With the two working together, you’ll be “wowing” customers in no time.