Skip to main content ↓

Introducing ‘Someone’s Gotta Make It’: New Podcast Series Profiles the Leaders Behind Products You Use Every Day

a group of people are smiling in front of a blue background that says someone's gotta make it

If you want to learn how celebrity founders built their brands into world-famous unicorns…well, there are other podcasts for that.

We wanted to do something different.

Today marks the launch of Someone’s Gotta Make It, a new podcast series from the Nutshell team that showcases the unsung heroes behind products you encounter every day but never really think about.

The six-episode debut season features longform interviews with founders and executives who reveal how they overcame the most common challenges of business growth.

Season 1 of Someone’s Gotta Make It includes:

Scrappy small businesses make the world go ‘round. We created this show to celebrate them while offering listeners practical tips on getting unstuck in their own businesses. — ‘Someone’s Gotta Make It’ host and Nutshell VP of Marketing Ben Goldstein

You can listen to the show on Apple Podcasts, Spotify, and many other podcast hosting platforms. The first two episodes are available now, with new episodes releasing every Wednesday beginning August 10th, 2022.

We hope you enjoy the podcast, and if you’d like to be featured in an upcoming episode of Someone’s Gotta Make It, email


Not a Nutshell customer? Try us free for 14 days!



a cartoon of a man holding a yellow balloon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Join 30,000+ other sales and marketing professionals. Subscribe to our Sell to Win newsletter!