Success in the real estate industry relies on relationships. Good relationships with buyers, sellers, and tenants are built on a foundation of great organization.
A great customer relationship management (CRM) system like Nutshell is ideal for navigating the complex facets of real estate, greatly improving your real estate closing rate and revenue.
Real estate brands work with dozens of clients and manage several properties on a daily basis. Meeting your quotas requires you to juggle your interactions with buyers and sellers while working to meet their needs.
When you use a CRM built for realtors, you can enjoy benefits such as:
A great real estate CRM solution should make client management easier, allowing you to nurture new incoming leads while following up with and closing deals with your current clients.
Additionally, you may need to keep track of rental tenants. And all real estate agencies should have a CRM database of property information to access in client consultations.
Here are the features we believe will best improve your real estate sales processes.
When it comes to real estate, the sales cycle can be a lengthy one. And if you’re not in control of your sales process, you may encounter lead and client dropoffs before you get the chance to surprise them with the ideal property or sales deal.
With Nutshell as your CRM platform, you can create custom sales pipelines to fit your unique real estate sales model, including features such as:
Reduce your “non-selling” activities—including email or SMS notifications and drip sequences—to focus on getting to know your clients and generating the best possible property deals for them.
Email automation makes it easy to send personalized sequences for client onboarding and follow-up. You can use templates to craft messages in your brand-aligned style and tone.
Automated reminders for your team also ensure that agents know what to do next in the sales process to increase the chance of closing.
To ensure you meet your quotas and improve your sales processes in real estate, you need to have a firm grasp of what’s working and what isn’t. With CRM reporting and analytics, you can:
You’ll have access to all these stats and more in presentation-ready, beautifully designed charts to present to stakeholders and sales reps alike.
Real estate agents often have to manage various moving parts when it comes to data and contact management. Not only do you have to keep track of buyers and sellers, but you also need to have crucial property information on hand for client consultations and showings. You can:
Nutshell is the best value for the money. The versatility and functionality make it a very easy and powerful product to use.
Mark M. Southwestern Scale Co.
I have used Act, Goldmine and Salesforce in the past, and I have found that Nutshell was the easiest to get started with and to set up custom fields. I would recommend Nutshell to others that are interested in an easy to learn and navigate CRM.
Craig C. Thermal-Tec
We left Hubspot for Nutshell because Hubspot was too complex. Nutshell makes software for humans.
Daniel H. EOS
When we were evaluating CRMs, the one deciding factor between Nutshell and Salesforce came down to spin up time and price. Nutshell wins on both counts (by a huge margin). Salesforce was 10 times as much per month for what we wanted.
Jason C. Arrow Container Corp
Make your real estate business even more efficient with CRM integrations. Nutshell supports integration with over 6,000 software applications. Connect your favorite software to your CRM, eliminating the need to go back and forth between platforms. Integrate software in categories such as:
Nutshell CRM supports all these integrations and more, empowering your real estate business to connect your favorite tech stack seamlessly. In addition, Nutshell offers native add-ons for lead generation, email marketing, and even competitor research to give you a comprehensive selling experience from a single platform.
Whether you need to set up a CRM for residential or commercial real estate, Nutshell helps you manage your client and property data efficiently so that it works for you and not against you. This frees up your time to focus on important selling tasks, such as nurturing relationships with potential buyers and sellers.
Real estate is a people-focused business, and excellent client nurturing skills are essential in this industry. That’s why Nutshell is ideal. It takes care of the mundane, administrative day-to-day tasks while you focus on finding the perfect home for buyers, getting the best deal for sellers, and ensuring positive client experiences.
When you choose Nutshell as your real estate CRM, you empower your team with:
Our customers have lots to say about our CRM software. Check out our customer stories to learn more about how Nutshell has helped companies just like yours achieve and exceed their goals!
When you choose Nutshell as your real estate CRM, you have the option to partner with 500+ digital marketing experts to help drive leads to your sales team.
Building and nurturing relationships in the real estate industry is an ongoing process that requires dedicated care and attention to meet client needs and attract new business. However, it can be a daunting task to constantly keep up with new demands and client updates while still providing high-quality service.
With an easy-to-use and affordable CRM like Nutshell, navigating the ropes of relationship-building is made simpler.
Try Nutshell free for 14 days, or contact our team to discover how Nutshell can transform the way you do business.
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