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Freshsales vs. Pipedrive

If you’re considering Freshsales and Pipedrive but struggling to choose between them, you’ve come to the right place. On this page, we’ll discuss the pros and cons of each CRM platform. Then we’ll explore how they compare on several key aspects of a good CRM. Keep reading to learn more about how Freshsales and Pipedrive stack up!

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Freshsales vs. Pipedrive comparison

If you’re on this page, there’s a decent chance you’re trying to make a decision about whether to choose Freshsales or Pipedrive as your customer relationship management (CRM) software. Maybe you’ve narrowed it down to those two, or maybe they’re just two of several options that you’re looking at. Whatever the case, you’re here to find out which is better.

That’s just the question we’re going to answer. To do that, we’ll start out by going over how Pipedrive and Freshsales stack up against each other when it comes to some key qualities of a good CRM. After that, we’ll look at some of the biggest pros and cons of each CRM tool.

To learn more about Freshsales vs. Pipedrive, just keep reading!

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Freshsales vs. Pipedrive comparison

Let’s see how Pipedrive vs. Freshsales compare directly. Specifically, we’ll be looking at five key aspects of a good CRM. This comparison is summarized in the chart below.

Pricing
Ease of use
Reporting
Integrations
Sales automation
Starting at $13-$79 per user per month
Very intuitive and user-friendly
Excellent reporting features
5000+ integrations, including native, third-party, and custom options
Customizable pipelines, sales tasks, and reminders, plus automated lead assignment, email and SMS sends, and follow-up tasks
Free, or $11-$71 per user per month
Easy to use and navigate
Subpar reporting features
Limited native integrations; app marketplace with many 3rd party integrations
Sales sequences and automations on higher plans
$24-$99 per user per month
Steep learning curve, but intuitive interface
Decent reporting features
500+ integrations (some native)
Basic and advanced automations with limitations

Let’s look at how Freshsales and Pipedrive compare to one another in a bit more depth.

Pricing

One of the most important factors to consider is pricing. So, how much do Pipedrive and Freshsales cost?

If you want to spend as little as possible, you may be in luck—Freshsales does offer a free basic plan, but only for up to three users and with limited features. If you want more users or better features, you can choose from three different plans that range from $11 to $71 per user per month: The Growth plan at $11 per user per month, the Pro plan at $47 per user per month, and the Enterprise plan at $71 per user per month.

Pipedrive’s pricing is slightly different, with its entry-level plan being its Lite plan at $24 per user per month and its most expensive being its Ultimate plan at $99. The platform also offers a Growth plan for $49 per user per month and a Premium plan for $79 per user per month.

Pricing on Pipedrive’s website includes transparent annual pricing and the option to purchase add-ons: LeadBooster, Projects, Campaigns, Web Visitors, and Smart Docs. It’s also important to note that Pipedrive’s pricing differs by region and currency.

Verdict: Freshsales edges ahead here by offering a free plan, while Pipedrive’s paid tiers can add up quickly once you factor in add-ons.

Pricing - Negative Pipedrive review about how expensive it can be for small businesses adding functionality and users

Ease of use

Another key consideration is the ease of use. How user-friendly is each platform?

Freshsales does very well in this category, with users saying that the interface is intuitive and simple. This makes sense since Freshsales is designed with beginners in mind.

Pipedrive also boasts an intuitive “sell-first” interface with drag-and-drop pipelines and distinctive deal stages to help you fill your sales funnel. However, Pipedrive also comes with a steep learning curve, which means it can take a while to learn the ins and outs of the tool and start driving results.

Verdict: Freshsales keeps things beginner-friendly, while Pipedrive demands more learning time despite its intuitive pipeline view.

Ease of use - Negative Pipedrive review about it being difficult to implement for SaaS companies

Reporting

CRMs exist to help you gather and analyze your data, which means any good CRM will include some kind of reporting feature. That’s the case for both Freshsales and Pipedrive, but only one of them does it well.

Pipedrive is solid in this category, with advanced reporting features that allow users to customize the reports they want to generate. It also offers separate dashboards for sales reps, and it’s a reliable go-to for easy-to-set-up SMB forecasting and sales performance monitoring.

Freshsales falls short here. It might not be terrible, but it’s definitely not as optimized as many users would like it to be.

Verdict: Pipedrive takes the lead with stronger, easy-to-set-up reporting that gives small teams the insights they need without extra hassle.

Reporting - Negative Freshsales review about the basic nature of its reporting feature and its need for more complex reporting capabilities

Integrations

For your CRM to pull data from other tools, it needs to integrate with those tools. Pipedrive definitely does well here, offering over 500+ integration options that are a mix of native and API-based integrations.

With Freshsales, it’s a little more complicated. It offers over 750 integrations through Zapier, but users have reported that its integrations are low in quality, with some of them only working in one direction. So, while it has more integrations than Pipedrive, those integrations may not be the best—And Pipedrive offers integrations with most of the apps SMBs use, despite having a smaller catalog.

Verdict: This one’s a toss-up—Pipedrive covers most essential SMB tools, while Freshsales promises more connections but with mixed reliability.

Integrations - Negative Freshsales review about the lack of customization of its third-party integrations

Sales automation

Finally, we come to sales automation. Freshsales does a pretty good job here, especially with its sales sequencing feature that helps you build automated workflows.

But Pipedrive’s sales automation capabilities are just as good, if not better. It has its own automated workflow builder, as well as several prebuilt workflow options. Pipedrive’s automation tools also include AI-powered features, like its AI notifications, email generator, and email summarization tools.

Verdict: Pipedrive edges out Freshsales thanks to its blend of workflow options and AI helpers that shave time off routine sales tasks.

Sales automation - Negative Freshsales review about its inability to automate lead movement

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Freshsales pros

There are plenty of things to like about the Freshsales CRM solution. Those things include:

  • Ease of use: Freshsales is designed to be user-friendly and easy to navigate. This is beneficial for users who are new to the world of CRM, reducing the time it takes them to get up and running.
  • Time-saving sales sequencing: Sales sequences are automated workflows that you can set up to help you with outreach campaigns, like sending out an email in response to a specific customer touchpoint. One caveat is that sales sequences are only available on the Freshsales Pro plan and up, which can prove costly for smaller teams.
  • Adequate customization: Freshsales offers a fair amount of customization, allowing you to set up the platform to meet your company’s unique needs. You can set up everything from custom fields to specific activities, but you’ll need a Pro or Enterprise plan to access most of these customization options.
  • Multichannel communication: Freshsales includes built-in calling, email, chat, and chat features, as well as third-party messaging integration, so sales teams can manage conversations in one place. These multichannel tools help streamline outreach without switching between different apps.

Freshsales cons

Unfortunately, there are also some downsides to Freshsales, including:

  • Missing reporting capabilities: While Freshsales’s reporting isn’t outright bad, it’s definitely not the tool’s strong suit. Many users have noted that the reporting isn’t as robust as they’d like it to be.
  • Poor customer support: When you use a CRM, you want it to come with a customer support team to walk you through issues. Unfortunately, many people find Freshsales’s support team very unhelpful, with some reporting “script-based” assistance that fails to resolve issues in a timely manner.
  • Limited native integrations: Another common complaint about Freshsales is that it doesn’t offer enough built-in integration options. Freshsales offers many app integration options through its marketplace, but reviewers frequently flag limited native integrations and occasional integration issues compared with other CRMs.
  • Pricing complexity: Important features—such as advanced reporting or certain automations—are locked behind higher-tier subscriptions, and users have noted that Freshworks has moved features to pricier plans over time. This means growing teams often must upgrade or buy add-ons to get the full functionality.

Pipedrive pros

If you choose Pipedrive as your CRM, you’ll experience several benefits, including:

  • Ease of use: Positive user reviews often praise Pipedrive for its intuitive and easy-to-use interface. That interface includes a simple dashboard to provide quick insights into your current data.
  • Useful reporting: Customers like how Pipedrive’s dashboards surface key metrics such as conversion rates, deal values, and revenue forecasts in easy-to-read charts. The ability to filter by rep, region, or product helps sales managers keep tabs on performance.
  • Automated workflows: Pipedrive doesn’t force you to do everything manually—it comes equipped with several basic marketing and sales automation features. However, it’s important to note that users must purchase a separate Campaigns add-on to access marketing features and automations.
a positive review for pipedrive

Pipedrive cons

As nice as the advantages listed above may be, there are also some major downsides to using Pipedrive. Those downsides include:

  • Steep learning curve: Pipedrive isn’t so bad once you get the hang of it, but unfortunately, it takes a while to do that. Many users say the tool comes with a steep learning curve that delays results.
  • Subpar customer service: Like Freshsales, Pipedrive doesn’t score so well on customer service. Pipedrive’s support team is often slow to respond and not very helpful when they finally do, with reports of extended wait times and unresolved issues.
  • Over-reliance on add-ons: Pipedrive’s core platform lacks many features—such as email marketing campaigns or lead generation tools—meaning you have to purchase add-ons to get full functionality. These extras can significantly increase your costs, turning Pipedrive’s initially low price into something much higher.
  • Missing built-in marketing tools: Pipedrive also lacks built-in marketing and communication features that many growing teams expect. There are no native email drip campaigns or SMS texting tools—you’ll need their Campaigns add-on for email marketing and an integration for SMS messaging, to engage with customers from one place.
  • Restricted permissions: Granular permission controls in Pipedrive are only available on its higher plans, which means smaller teams can’t fully customize user roles or data access without upgrading. If you need strict permission settings or multiple visibility groups, Pipedrive’s lower-tier plans might not suffice.
a negative review for pipedrive

Nutshell is the perfect CRM for your business’s needs

If you’re looking for a third CRM option apart from Pipedrive or Freshsales, look no further than Nutshell. Nutshell offers a variety of top-tier CRM features like sales automation and advanced reporting, plus access to a friendly support team who can help you with any questions you have.

Nutshell is extremely easy for teams to adopt and comes with high-touch support for every customer, on every plan. You won’t need a stack of add-ons or extra subscriptions for core functionality—Nutshell includes essential sales and marketing tools (like email sequences, built-in calling, and collaboration features) in one platform, with transparent pricing.

This all-in-one approach ensures you have everything you need to sell successfully, without any hidden costs or complexity. If you want to see firsthand what Nutshell can do for your business, check out our 14-day free trial today!

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