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HubSpot vs. Insightly

If you’re considering HubSpot CRM and Insightly but are struggling to choose between them, you’ve come to the right place. Both CRMs offer significant benefits to users — that’s why we’re breaking down the pros and cons of each platform. Plus, we’ll see how they compare based on several critical aspects of a great CRM. Keep reading to learn more about how HubSpot and Insightly compare!

HubSpot vs Insightly logos graphic

HubSpot CRM and Insightly comparison

Two of the biggest customer relationship management (CRM) platforms on the market are Insightly and HubSpot. They definitely aren’t the only options out there, but many businesses—possibly including yours—find themselves stuck trying to decide between the two platforms.

To learn about the pros and cons of each platform and how they stack up on several key components of a good CRM, just keep reading.

a blue cube and a yellow circle are on a scale

HubSpot pros

When you choose HubSpot as your CRM, you’ll reap several different benefits. Here are some of the main advantages of HubSpot:

  • Marketing tools: HubSpot started out as a marketing tool, so it’s not surprising that it has a ton of marketing features baked right into the platform. Those features include A/B testing and marketing automation.
  • Pricing: On average, HubSpot isn’t particularly cheap. However, it does offer a free plan, which means it’s very affordable if you’re willing to settle for only the most basic CRM features.
  • Customization: HubSpot gives you a lot of options for personalizing the platform’s interface and settings to match your unique business needs, particularly when it comes to reporting.
a positive review of hubspot sales crm

HubSpot cons

As nice as the benefits listed above may be, HubSpot also comes with its share of disadvantages. Those include:

  • Interface: HubSpot promotes itself as user-friendly, but its users don’t always agree. Many people report that it’s hard to navigate, especially for people new to the world of CRMs.
  • Pricing: Wait, what? We just highlighted pricing as a pro, and now it’s a con? Well, yes. The pro was that HubSpot offers a free plan. But if you want anything more than the bare-bones features, you’ll have to pay quite a lot.
  • Pipeline management: Another downside of HubSpot is its pipeline management, which users say isn’t very good. Trying to keep track of all your leads can quickly become confusing.
a negative review of hubspot sales crm

Insightly pros

Just like HubSpot, Insightly has plenty of benefits built in. Here are some of the biggest ones:

  • Integrations: Integrations are a pretty important part of any CRM, and thankfully, Insightly has them in spades. It offers a wide range of third-party integrations, many of which are native.
  • Mobile app: One of the most convenient parts about using Insightly is that it has a mobile app. That means you can access it from anywhere, not just from your desk.
  • Ease of use: A big selling point for Insightly is how easy it is to use. It has an intuitive interface and very simple navigation that make it super user-friendly for beginners and experts alike.

Insightly cons

Insightly may have a lot of good things going for it, but it also has some disadvantages, including:

  • Customer support: Unfortunately, Insightly doesn’t do so well when it comes to customer service. A lot of users say that the support team isn’t very helpful.
  • Pricing: Like HubSpot, Insightly is on the expensive side. It offers a few different options, but the best plans are very pricey, clocking in at around $99 per user per month.
  • Customization: Customization may have been a pro for HubSpot, but it’s a weak spot for Insightly. It offers hardly any customization options, meaning you get a cookie-cutter product.


HubSpot CRM vs. Insightly comparison

Now that we’ve looked at the pros and cons of both Insightly and HubSpot, it’s time to explore how the two platforms compare to one another. To do this, we’ll look at five key elements of a good CRM. This HubSpot CRM vs. Insightly comparison is summarized in the table below.

Ease of use
Sales automation
$16-$79 per month
User-friendly, intuitive interface
Excellent reporting features, customization options included
Extensive integrations, including native, third-party, and custom options
Excellent sales automation
Free plan available, $30–$5,000 per month
Poor user experience; difficult to navigate
Excellent reporting features, customization options included
1000+ integrations (some native)
Excellent sales automation
$29–$99 per user per month
Very easy to use
Good reporting features
2000+ integrations (some native)
Good sales automation

Let’s now look a bit more deeply at how HubSpot and Insightly compare to one another.


Pricing is always one of the biggest considerations when you buy a new tool. So, which costs more — Insightly or HubSpot?

As we’ve already mentioned, HubSpot offers a free plan, whereas Insightly does not. The cheapest of its paid plans costs $30 per month. However, the most expensive HubSpot plan costs $5000 per month!

In contrast, Insightly’s plans start at $29 per user per month and go up to $99. That means that HubSpot technically offers the cheapest plan but also the most expensive (by far)! So, we’ll call this one a tie overall — but if you want to go for one of the paid plans, Insightly definitely wins.

Ease of use

Another important quality of a CRM is ease of use. If your CRM isn’t user-friendly, using it won’t be a very good experience. So, how do Insightly and HubSpot stack up in this category?

HubSpot is definitely the weak link here. While it’s user-friendly in some aspects, it’s mostly very hard to navigate. On the other hand, Insightly is very navigable and intuitive, offering a positive user experience. So, the obvious winner in this category is Insightly.


The whole point of a CRM is to gather and analyze customer data. Reporting is a big part of that. So, which tool is better at generating reports?

Both tools do well in this category. Insightly can generate comprehensive reports on a variety of metrics, as can HubSpot. However, HubSpot does win in this category simply because its reports are more customizable. Customization is definitely not Insightly’s strong suit, as we mentioned in the list of Insightly cons earlier.


Once again, Insightly and HubSpot both score well here. Both tools offer quite a few integrations, and in both cases, many of those integrations are native to their respective tools. Having said that, Insightly wins purely based on numbers. HubSpot offers over 1000 integrations, but Insightly offers over 2000.

Sales automation

Finally, we have sales automation features. It’s hard to choose a winner here — both HubSpot and Insightly offer plenty of useful automation tools within the CRM. Just like with reporting, though, HubSpot wins by a narrow margin due to one simple reason: Customization. You can customize your automation setup more in HubSpot, so it takes this point.

HubSpot CRM vs. Insightly: Which is better?

Now that we’ve finished comparing them, we can get back to our core question: Which is better, HubSpot or Insightly?

The answer depends on your unique needs. If customization is a big priority for you, or if you’d be happy with a free plan, HubSpot is the best option. But if you want more integration options or a more user-friendly experience, Insightly is better.

Of course, it’s entirely possible that you don’t feel good about using either HubSpot or Insightly. In that case, you can always choose a different CRM altogether, one that combines the strengths of both tools.

Take your CRM practices to new heights with Nutshell

If you do find yourself looking for other CRM options, we have the perfect recommendation: Nutshell. Nutshell not only excels when it comes to things like sales automation and customizable reporting, but it also offers a top-of-the-line customer service team to help you through any questions or problems you may have.

Interested in seeing what Nutshell can do for your business? Just check out our 14-day free trial today!


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Alan P. Skytop Business Loans

Don’t get sucked in by ‘featureitis.’ Buy what your staff will actually use. Nutshell beat out Insightly, Nimble, Zoho and Salesforce for our needs.

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Jennifer A. Eclectic Music

I’ve honestly had more problems than solutions when it comes to using Monday. It was very visually pleasing, but that’s as far as the benefits went.

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Great way to track management with clients. Love that I can BCC and the email from my google account goes right into the right account in Nutshell. Also love that I can set tasks to remind myself to follow up

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