“Nutshell is super user-friendly and intuitive
“I would highly recommend Nutshell
“Easy to use and... wait for it ... 100% buy in!
“Nutshell is both simple and powerful
Customer retention is the name of the game in the media industry, which means focusing on improving customer engagement and experiences at all touchpoints. With a great CRM platform in your media company arsenal, you’ll have the tools you need to achieve this.
Nutshell offers a comprehensive catalog of features to help your media relations, publishing, or production business stand out from the crowd. With Nutshell, you can deliver personalized messaging for better customer experiences, improve team collaboration and information sharing, track and manage subscriptions effectively, and more.
Getting your message in front of your current customers and prospects requires a deep understanding of your audience’s wants and needs. You’ll also need access to tools that help you organize critical data, interact with customers, and execute engagement campaigns.
With the right sales, marketing, and engagement tools for your media company, you can drive subscriptions, track and optimize revenue, and elevate business growth.
Some businesses may turn to a media industry-specific CRM for their customer management needs. However, industry-specific CRM solutions can be restrictive—platforms that speak the industry lingo but house basic sales and contact management tools with little to no marketing and engagement capabilities.
Let’s examine some of the key benefits of investing in a modern CRM solution for your media business:
How do you know if you’ve found the best CRM system for your media company? Ensuring your CRM investment meets your media relations, publishing, or production needs is paramount. The right CRM could translate to higher sales revenue, faster sales cycles, and improved customer retention.
Due to effective customer engagement through systems such as advanced CRM solutions, the media and entertainment industry boasts a customer retention rate of 84%—one of the highest across all industries. That’s why choosing a CRM solution with the right features to support your media company needs is priority number one.
Here are the core CRM features you should look for when choosing the best CRM for your media industry business.
A CRM solution equipped with robust email marketing features is an absolute must if you want to stay engaged with your audience. The right email marketing software will integrate seamlessly with your CRM platform and provide you with the tools needed to craft captivating email drip sequence campaigns.
Nutshell’s Email Marketing tool delivers on all fronts, letting you design and send attractive email campaigns with ease. And the best part? You can handle contact organization and filtering, audience segmentation and targeting, email creation and sending, and performance tracking right from inside your CRM.
What does Nutshell’s Email Marketing tool have to offer your media organization? Here are a few essential features:
In this day and age, it’s important to understand where your prospects and customers focus their attention. Email may still be the backbone of communication and collaboration in the business world, but as technology advances, your audience demands the option to communicate the way they prefer.
Nutshell gives you the tools to engage with your audience via text message with our SMS marketing feature. With it, you can segment your audience and run SMS drip campaigns from your CRM to connect with different target groups. It’s a great way to nurture those interested in your products and services and keep your brand top of mind.
With Nutshell’s SMS marketing tool, you have the power to:
The ability to generate reports that tell you more about your leads, subscription sales, losses, customer churn, and potential future sales revenue is critical to every business, including media companies. A modern CRM system should offer you a broad range of reporting capabilities coupled with analytics tools to help you evaluate your data.
With Nutshell, you’ll have all the reporting and analytics features you need to keep your finger on the pulse of your media business. You’ll have the means to better assess and understand your data and make more effective data-driven decisions to promote business growth.
Some of the things you can do with Nutshell’s reporting and analytics tool include:
Managing prospective subscription sales, renewals, upsell campaigns, and effective product and service delivery calls for structured processes to ensure nothing slips through the cracks.
When you invest in Nutshell, you gain access to industry-leading pipeline management tools, which you can use to manage your sales process and other project or campaign workflows. Nutshell’s customizable pipelines allow you to build the processes you need to keep your operation on track in the most efficient way possible.
Take a look at what you can do with your pipeline management tools in Nutshell:
Nutshell is the best value for the money. The versatility and functionality make it a very easy and powerful product to use.
Mark M. Southwestern Scale Co.
I have used Act, Goldmine and Salesforce in the past, and I have found that Nutshell was the easiest to get started with and to set up custom fields. I would recommend Nutshell to others that are interested in an easy to learn and navigate CRM.
Craig C. Thermal-Tec
We left Hubspot for Nutshell because Hubspot was too complex. Nutshell makes software for humans.
Daniel H. EOS
When we were evaluating CRMs, the one deciding factor between Nutshell and Salesforce came down to spin up time and price. Nutshell wins on both counts (by a huge margin). Salesforce was 10 times as much per month for what we wanted.
Jason C. Arrow Container Corp
From publishing to production, entertainment, and public relations, there’s little you can’t do with a solid CRM system. However, a specific tool or software unique to your corner of the industry may be essential to your operation. That’s where CRM integration comes in.
With Nutshell, thousands of app integration options are available, ready to pair and communicate with your Nutshell account. These are some of the software integration types we feel would be most beneficial to your media business:
When it comes to teams with hyper-specific software needs outside of those thousands of apps, we encourage you to speak to our engineering support team. Our team can offer you alternatives that already work with Nutshell, or they can provide you with a quote to build a custom data connection, if possible.
Effective and efficient customer data management and engagement are at the heart of every successful business in the media industry. That’s why investing in a top-tier customer relationship management system is so vital.
Nutshell provides unparalleled data management and engagement capabilities, with full-fledged Sales, Marketing, and Engagement suites to help you take your media company to the stars and beyond.
Look to Nutshell as your reliable CRM solution if you value these qualities:
Our customers have a lot to say about how Nutshell has helped them connect with customers, gain insight into their sales, manage marketing campaigns, and more. Check out our customer stories to learn more about how Nutshell has helped companies like yours meet and exceed their goals!
An easy to use, flexible CRM that helps teams organize their contacts, leads, and conversations in order to grow.
Perfect for small teams that need more reporting capabilities to help improve performance.
For teams that need CRM, sales automation, advanced reporting, and multiple pipelines to help you connect and close more leads.
For teams and organizations that need deeper customization, change logs, and AI features to improve efficiency.
For teams and organizations that need complete custom reporting, access controls, custom SQL access and no limits.
When you choose Nutshell as your media company CRM, you have the option to partner with 500+ digital marketing experts to help drive leads to your sales team.
Delivering positive experiences to reduce customer churn and encourage long-term retention is a core objective in any media company’s marketing strategy. A user-friendly, affordable, feature-packed CRM system like Nutshell can do much of the heavy lifting to support these goals.
Encourage customer loyalty and advocacy by elevating experiences at every touch point through well-managed data in a centralized repository. And deliver captivating marketing campaign messaging and personal email sequences to drive new customers and keep existing ones engaged.
From enhanced team collaboration to artificial intelligence features, advanced meeting scheduling tools, built-in prospecting tools, automated data enrichment, web chat features, and so much more—It’s no surprise that Nutshell is the industry-leading all-in-one CRM solution.
Want to find out more about what Nutshell can do for your media business? Contact our dedicated support team—they’re ready to answer your questions and help you find the right fit for your operation.
Want to take Nutshell for a spin? Sign up for our free 14-day trial today—no credit card required.
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