Great sales coaches understand how to take timeless selling fundamentals and adapt them to today’s market realities. The good news? You can access this expertise through a wealth of online training platforms and educational content.
We’ve curated 50 top-tier resources designed to help sales professionals strengthen core competencies and discover fresh approaches. To match your learning preferences, we’ve organized them into five categories:
Podcasts — Learn on the go
YouTube Channels — Visual, step-by-step guidance
Blogs — In-depth insights and articles
Email Newsletters — Curated tips delivered to your inbox
Books — Comprehensive deep dives
Whether you’re a visual learner, prefer audio content, or like reading, there’s something here for you.
The Ziglar Show, produced by Ziglar Inc. and inspired by legendary sales coach, Zig Ziglar, is a great podcast for all kinds of sellers. The show’s hosts, Tom Ziglar and Kevon Miller, focus on your personal development more than they do on sales techniques, which makes it a great source of inspiration.
2. Sales Gravy
Hosted by Jeb Blount, Sales Gravy packs serious value into bite-sized episodes perfect for squeezing in between meetings. Many episodes are only five minutes long, but each one delivers powerful insights into closing bigger deals, overcoming fears, and improving call-back rates.
3. Sell or Die
Sell or Die is a podcast hosted by the respected professionals Jeffery Gitomer and Jennifer Gluckow, who deliver their insights in entertainingly candid fashion. Give this show a listen if you want to learn more about the art and science of selling. Past topics include AI in sales, character development, and creating better habits.
Jeffrey and Jennifer’s wild interview with former Nutshell Head of Growth Mike Carroll is below…headphones up!
4. The Inside Selling Podcast
Josh Braun’s The Inside Selling Podcast, teaches you how to sell “without selling your soul.” In every episode, Braun shares valuable insights from his own sales journey or interviews an industry expert. Just make sure you take notes while listening; you won’t want to forget any of the great information shared.
5. The Sales Evangelist
The Sales Evangelist is hosted by Donald Kelly who blends motivational stories, practical tactics, and industry trends into an eclectic, engaging show. Perfect for sales professionals looking to sharpen their skills while staying inspired.
6. Your Sales MBA Podcast
Released weekly by Jedd Joffman and CeCe Aparo Your Sales MBA Podcast delivers actionable advice for modern sellers like how to sell with confidence, how to handle no-shows, and how to craft the perfect pitch.
7. Sales Enablement Podcast With Andy Paul
Andy Paul has been in sales for more than 30 years, which means the advice he shares in the Sales Enablement Podcast is 100% trustworthy. Listen to this show for candid conversations with notable sales minds like Dan Pink, Tiffani Bova, and Jeffrey Gitomer. There are currently more than 750 episodes of this show, so you can binge this one if you want!
8. B2B Growth Show
Most episodes of the B2B Growth Show are 20 minutes long, which means even the busiest of salespeople can find time to listen. While the show covers a wide variety of business topics, many episodes deal with sales in some shape or form. Join hosts James Carbary and Jonathan Green as they teach listeners about buyer personas, sales and marketing alignment, and more.
9. The Advanced Selling Podcast
Boasting the title of the longest-standing sales podcast, The Advanced Selling Podcast has maintained its momentum for over 15 years, accumulating a remarkable 850+ episodes. Join sales trainers Bill Caskey and Bryan Neale as they delve into a range of subjects such as overcoming buyer resistance, effective sales forecasting, and adept sales team management. Episodes are around 20 minutes, so it’s easy to find time to listen.
The best YouTube channel sales training resources
10. Brian Tracy
If you’re in sales, you’ve heard of Brian Tracy. The celebrated businessman, author, and sales expert produces a lot of content, including an outstanding collection of YouTube videos. Watch his channel to learn sales strategies, productivity hacks, and general business best-practices that you can implement quickly.
11. Victor Antonio
Victor Antonio has been closing deals for more than two decades. Now, he wants to share his vast knowledge with you via his YouTube channel. Watch his nearly 1,000 videos on sales topics like inbound selling, blocking objections, and gaining credibility with new prospects.
12. Sales Insights Lab by Marc Wayshak
Marc Wayshak is the creator of the Game Plan Selling System, which uses data-driven methodologies to secure sales for companies. Marc’s YouTube channel, Sales Insights Lab By Marc Wayshak will teach you how to “close more sales, close bigger sales, or just sell more to existing customers.” Give it a watch!
13. Salesman.org
Want to learn about B2B sales success from industry experts? Then tune into Salesman.org, a YouTube channel where host Will Barron interviews the top minds in sales and teases out their best tips, tricks, and best practices. There are currently more than 600 videos on the Salesman.org channel, so there’s plenty of content to consume.
14. Cesar L. Rodriguez
Caesar L. Rodriguez is a speaker, sales trainer, and success coach. His YouTube channel is full of helpful advice that will keep you motivated and hitting bigger sales goals. Some of his more recent videos cover topics like prospecting, referrals, and social media.
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Mark Hunter, aka The Sales Hunter, is a popular speaker and sales consultant sharing expert advice on his YouTube channel. Whether you need motivation, negotiation tactics, or prospect identification strategies, Mark’s videos deliver actionable insights.
16. Gerhard Gschwandtner
Gerhard Gschwandter is a sales guru and the Founder and CEO of Selling Power, Inc., who has trained over 10,000 sales professionals in the U.S. and Europe. His channel features answers to pressing sales questions, book reviews, and expert guidance.
17. Sales For Life
The Sales For Life YouTube channel is dedicated to digital sales. Watch these episodes for advice on lead generation, hitting quotas, and minimizing turnover. There are currently more than 475 videos in the Sales For Life library, all packed with valuable information.
18. SalesPOP!
SalesPOP! Is committed to sharing “the best in sales and sales-related content and thought leadership to readers across the globe.” Check out this channel for unique insights into sales management, motivation, and other business related topics.
19. The Brutal Truth About Sales
The Brutal Truth About Sales YouTube channel is hosted by Brian Burns, a renowned sales coach. His videos cover topics like social selling, using Salesforce, cold calling, and more. If you’re looking to boost your sales skills, The Brutal Truth About Sales is a must-watch.
The best sales resource blogs for training
20. The Sales Blog
The Sales Blog is run by top sales coach, Anthony Iannarino. He posts just about every weekday and his writing style is very straightforward, which is great for readers who want valuable information without the fluff. Some of the recent topics Anthony has addressed on the blog include email prospecting, sales leadership, and how to leave voicemails.
21. Smart Calling Blog
Respected cold calling expert, Art Sobczak, is the man behind the Smart Calling Blog. Looking to drum up more sales via your phone? Then read posts on Art’s blog about cold calling myths, adding value on the phone, and top-notch closing techniques.
22. Salesfolk Blog
For email sales, there isn’t a better resource on the internet than the Salesfolk blog. The site was started by Heather R Morgan who’s worked with major brands like Square, Lyft, and Kissmetrics to improve their email marketing efforts. If you use email to sell, read the Salesfolk blog ASAP.
23. Fresh Sales Strategies
Fresh Sales Strategies comes straight from the mind of sales expert Jill Konrath. Her posts usually include fascinating stories from her own sales journey, which makes them fun to read and super relatable. Read Fresh Sales Strategies for prospecting and sales mindset tips.
24. Gong Labs Blog
The sales intelligence platform Gong has an excellent blog that’s filled with practical sales advice you can implement right away. The Gong team usually posts once a week, so make sure you tune in and soak up all that knowledge.
25. The Make It Happen Sales Blog
The Make It Happen Sales Blog is run by John Barrows, a former sales professional and current sales coach who’s provided sales training for major corporations like Google, Salesforce, and LinkedIn. Check out John’s posts for advice on presenting, overcoming objections, improving your narrative skills.
26. LinkedIn Sales Solutions
LinkedIn is a must for modern sales professionals. Learn how to excel on the platform from the experts at LinkedIn Sales Solutions. Many of the topics on the blog relate to social selling and will keep you up-to-date with the latest tips and tricks in this area.
27. XANT Sales Blog
This highly-rated blog from XANT, makers of enterprise sales engagement software, covers a wide variety of topics including account-based sales, leadership, cold calling, and direct mail. The information is spot-on and delivered in a straightforward way, which busy sales professionals will appreciate.
28. CloserIQ Blog
CloserIQ helps companies build stronger sales teams by connecting them with high-end sales talent. Their blog does a great job of educating readers on how to identify great sellers and manage effective sales teams.
29. OpenView Partners Sales Blog
The OpenView Partners Sales Blog is chock-full of advice for sales leaders. Recent topics include leading a remote sales team, hiring enterprise sales people, and cold email campaigns. If you’re in a sales management position (or hope to be) give this blog a read.
30. Sell to Win Blog
We couldn’t let you go without plugging our own sales blog, now could we? Nutshell’s Sell to Win blog teaches sellers and marketers the modern tactics they need to succeed in the digital age and covers a range of topics across sales, marketing, customer success, and customer relationship management.
Want even more tips for driving sales success?
Our Sell to Win Playbook provides tons of expert advice on what it takes to turn prospects into sales. Get an insider look by downloading the playbook for free!
Want even more tips for driving sales success?
Our Sell to Win Playbook provides tons of expert advice on what it takes to turn prospects into sales. Get an insider look by downloading the playbook for free!
The best email newsletter sales training resources
31. CRM Lab
Geared towards enhancing customer relationship management skills, the CRM Lab newsletter is a bi-monthly guide for salespeople and CRM enthusiasts. Covering topics ranging from CRM best practices and software reviews to data management and automation tips, this newsletter provides practical advice on optimizing customer interactions, driving efficiency, and fostering customer loyalty.
32. SalesFolk
SalesFolk’s newsletter caters to professionals seeking to refine their email outreach and messaging strategies. With a focus on email copywriting, personalization, and prospect engagement, subscribers receive regular updates on crafting compelling emails that drive responses and conversions. This newsletter is an essential read for anyone looking to improve their cold email effectiveness and communication skills.
33. SellingPower
A comprehensive resource for sales leaders, SellingPower’s newsletters deliver insights on sales management, motivation, and strategy. With a mix of articles, videos, and expert interviews, subscribers gain access to proven techniques for building high-performing sales teams, adapting to market shifts, and achieving sustainable revenue growth. SellingPower offers three newsletter options: Sales Management Digest, Daily Boost of Positivity, and White Papers, Reports, eBooks, & More.
34. GTMnow
GTMnow covers topics across sales, marketing, and customer success and how these three areas intersect. Now backed by GTMfund (which acquired Sales Hacker), subscribers get expert interviews, case studies, and trends across all three disciplines.
35. Dave Gerhardt
Dave Gerhardt’s newsletter is a treasure trove for marketers and sales professionals alike. As the Chief Marketing Officer at Privy, Dave shares his expertise on growth marketing, branding, and content creation. Subscribers receive regular updates on driving customer engagement, creating effective marketing campaigns, and aligning sales and marketing efforts.
36. The Edge by Gong
The Edge offers an insider perspective in the world of revenue intelligence and sales conversations. Subscribers receive insightful analyses of sales call data, trends, and best practices. Whether you’re a sales rep or a sales leader, this newsletter provides actionable takeaways to improve communication, negotiation, and closing skills.
37. Sales Caffeine from Jeffery Gitomer
Jeffery Gitomer’s Sales Caffeine newsletter is a goldmine of sales wisdom from the best-selling author and sales trainer. With a focus on personal development, sales mindset, and relationship-building, subscribers receive regular doses of motivational content, practical sales tips, and expert guidance to elevate their selling game.
38. The Close Sales Brief
Tailored for busy sales professionals, The Close Sales Brief newsletter delivers concise and actionable sales advice to subscribers’ inboxes. From objection handling and negotiation tactics to prospecting strategies and closing techniques, this newsletter offers quick insights that can be immediately applied to drive sales success.
39. Practical Prospecting by Jed Mahrle
The Practical Prospecting newsletter, authored by Jed Mahrle, specializes in prospecting strategies and techniques. With a focus on lead generation, outreach methods, and effective communication, subscribers receive regular updates to enhance their prospecting efforts and achieve better results in their sales endeavors.
40. Sell to Win
Sell to Win is our monthly newsletter here at Nutshell. We cover topics across sales, marketing, and customer relationship management and offer practical tips, analyses, and ideas to help you grow your business and improve your customer relationships. Join 35,000+ sales and marketing professionals in signing up here.
The best sales resource books for training
41. Secrets of Closing the Sale by Zig Ziglar
We’ll start off with a classic by the legendary Zig Ziglar. “Secrets of Closing the Sale” by Zig Ziglar covers the art of effective closing techniques in sales, providing readers with insights into overcoming objections, building rapport, and sealing deals. This book is a must-read for salespeople aiming to enhance their closing skills and achieve better sales outcomes.
A classic from legendary sales trainer Zig Ziglar, this book covers effective closing techniques, objection handling, rapport-building, and deal-sealing strategies—essential for any salesperson serious about improving their close rate.
42. The Psychology of Selling by Brian Tracy
“The Psychology of Selling” by Brian Tracy explores the psychological aspects of selling, offering strategies for understanding buyer behavior, building trust, and communicating persuasively. Sales professionals can gain valuable insights into the psychology behind successful selling, enabling them to connect with customers on a deeper level.
43. Little Red Book of Selling by Jeffrey Gitomer
In “Little Red Book of Selling: 12.5 Principles of Sales Greatness,” Jeffrey Gitomer offers a concise guide to fundamental sales principles, emphasizing the importance of building relationships, value, and authenticity. This book serves as a quick reference for salespeople seeking practical advice on elevating their sales approach.
44. Fanatical Prospecting by Jeb Blount
“Fanatical Prospecting” by Jeb Blount provides a comprehensive guide to prospecting in the modern sales landscape, combining strategies like social selling, cold calling, and email outreach. Salespeople looking to boost their pipeline and initiate meaningful sales conversations will find this book invaluable.
45. SPIN Selling by Neil Rackham
Neil Rackham’s “SPIN Selling” introduces the SPIN (Situation, Problem, Implication, Need-Payoff) technique for consultative selling. By focusing on the customer’s needs and pain points, sales professionals can engage in more effective and customer-centric sales conversations.
46. To Sell Is Human by Daniel H. Pink
Daniel H. Pink’s “To Sell Is Human” challenges the conventional notion of selling, highlighting how everyone, regardless of their profession, engages in selling in some capacity. The book provides fresh perspectives on persuasion and influence, making it essential reading for those who want to refine their communication skills.
47. The Challenger Sale by Matthew Dixon and Brent Adamson
Based on extensive research, “The Challenger Sale” introduces the concept of the “Challenger” salesperson who challenges customers’ thinking and ultimately drives more effective sales interactions. Salespeople aiming to differentiate themselves and bring unique value to their customers will benefit from this approach.
48. The Sales Acceleration Formula by Mark Roberge
“The Sales Acceleration Formula” by Mark Roberge explores the role of data, technology, and inbound selling in rapidly scaling sales operations. This book is recommended for sales leaders and professionals seeking innovative strategies to drive exponential sales growth.
49. New Sales. Simplified by Mike Weinberg
In “New Sales. Simplified,” Mike Weinberg provides a practical handbook for prospecting and new business development. The book offers actionable advice for salespeople to streamline their prospecting efforts and achieve better results.
50. The Ultimate Sales Machine by Chet Holmes
“The Ultimate Sales Machine” by Chet Holmes outlines twelve key strategies for achieving excellence in sales, marketing, and overall business growth. By adopting a holistic approach to sales improvement, professionals can enhance their efficiency and effectiveness in driving sales success.
There’s A LOT of sales content on the internet, some of which isn’t really worth your time. Stick with the resources mentioned above and you can’t go wrong.
Did we miss a resource that you absolutely love? Email growth@nutshell.com and we’ll add it to the list ASAP!
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FAQs
1. How do I choose the best online sales resource for my specific learning style and career goals?
With so many fantastic online sales resources available, picking the right one can feel a bit like choosing your favorite ice cream flavor – overwhelming but exciting! To narrow it down, first, consider your learning style. Are you a visual learner who thrives on video tutorials (YouTube channels like Victor Antonio or Sales Insights Lab)? Do you prefer auditory input during your commute (podcasts like Sales Gravy or The Sales Evangelist)? Or are you a reader who loves diving deep into articles and case studies (blogs like The Sales Blog or HubSpot Sales Blog)?
Next, align the resource with your career goals. Are you looking to master foundational sales techniques, or are you aiming for advanced strategies in a niche area like B2B SaaS? Some resources excel at broad skill development, while others specialize. For instance, if you’re new to sales, look for comprehensive courses or channels that cover the basics of prospecting, discovery, and closing. If you’re a seasoned pro, seek out content on advanced negotiation, sales leadership, or leveraging new technologies like AI in sales. Don’t be afraid to sample a few different types of resources before committing – many offer free trials or introductory content!
2. What are the most critical sales skills to develop through online resources in today’s rapidly evolving market?
The sales landscape is always shifting, but some skills remain evergreen while others are gaining new importance. Beyond the core competencies like prospecting, objection handling, and closing, here are a few critical skills to prioritize with your online learning:
Active listening & empathy: In a world of automated outreach, truly understanding a prospect’s pain points and building genuine rapport is more valuable than ever. Look for resources that emphasize consultative selling and discovery call techniques.
Digital fluency & tech adoption: Sales tools are constantly evolving. Understanding how to leverage CRM systems (like Nutshell!), sales enablement platforms, and even AI-powered insights can significantly boost your efficiency and effectiveness. Many online courses and blogs now focus on ‘sales tech stacks.’
Adaptability & continuous learning: The best salespeople are lifelong learners. The ability to quickly adapt to new market conditions, product changes, and buyer behaviors is paramount. Your commitment to regularly engaging with online resources demonstrates this skill in itself!
Value articulation: In a competitive market, clearly communicating the unique value and ROI of your solution is crucial. Seek out content that helps you craft compelling narratives and quantify benefits for your prospects.
3. ow can I effectively apply the knowledge gained from online sales training to improve my actual sales performance?
Learning is only half the battle; application is where the magic happens! To truly translate online sales training into improved performance, follow these steps:
Set SMART goals: Before you even start a new course or podcast series, define what you want to achieve. Do you want to increase your cold call connect rate by 10%? Improve your discovery call qualification by 5%? Specific, Measurable, Achievable, Relevant, and Time-bound goals will keep you focused.
Practice deliberately: Don’t just consume content passively. Actively practice new techniques through role-playing with colleagues, recording and reviewing your calls, or even practicing pitches in front of a mirror. The more you practice, the more natural it becomes.
Implement incrementally: Don’t try to overhaul your entire sales process at once. Pick one or two new strategies or tactics from your online learning and integrate them into your workflow. Test them out, gather feedback, and refine your approach.
Track & analyze: Use your CRM (like Nutshell!) to track the impact of your new strategies. Are your conversion rates improving? Is your sales cycle shortening? Data will tell you what’s working and what needs adjustment.
Seek feedback & coaching: Share what you’re learning with your sales manager or a mentor. Ask for their input on how you’re applying new techniques. External perspectives can provide invaluable insights and accelerate your growth.
4. What role does AI play in modern sales training and how can I leverage it?
AI is rapidly transforming the sales landscape, and its role in training is becoming increasingly significant. It’s not about replacing human interaction but augmenting it, making sales professionals more efficient and effective.
How AI impacts sales training:
Personalized learning paths: AI can analyze your performance data and recommend specific training modules or resources tailored to your weaknesses and strengths, ensuring you’re always learning what’s most relevant.
Conversation intelligence: AI-powered tools can transcribe and analyze sales calls, providing instant feedback on talk-to-listen ratios, keyword usage, sentiment, and adherence to sales scripts. This offers invaluable, objective coaching opportunities.
Predictive analytics for skill gaps: AI can identify trends in successful sales interactions and highlight common skill gaps across a team, allowing sales leaders to proactively address training needs.
How to leverage AI in your training:
Embrace AI-powered CRMs: Platforms like Nutshell are integrating AI features to help with lead scoring, forecasting, and even suggesting next best actions. Understanding these tools is a form of training in itself.
Utilize conversation intelligence tools: If your organization uses them, actively review your call analyses. Identify areas for improvement in your questioning, objection handling, or value proposition delivery.
Stay informed: Follow sales tech blogs and podcasts that discuss the latest AI advancements in sales. Understanding the technology will help you adapt and integrate it into your workflow, making you a more modern and competitive salesperson.
5. How can I measure the return on investment (ROI) of my time spent on online sales training resources?
Measuring the ROI of learning can sometimes feel abstract, but it’s crucial for justifying your investment of time and effort. Here’s how you can quantify the impact of your online sales training:
Baseline your performance: Before you start a new training regimen, record your key sales metrics. This could include your average deal size, win rate, sales cycle length, number of qualified leads generated, or conversion rates at different stages of your pipeline.
Track changes in Key Performance Indicators (KPIs): As you implement new strategies learned from your online resources, continuously monitor these same metrics. Look for improvements over time. For example, if you focused on improving your discovery calls, track your conversion rate from discovery to proposal.
Correlate learning with outcomes: Did your win rate increase after completing a course on negotiation? Did your average deal size grow after studying up on value-based selling? Draw direct lines between your learning activities and positive changes in your sales results.
Qualitative feedback: Don’t underestimate the power of qualitative data. Are you feeling more confident? Are prospects responding better to your pitches? Are you receiving more positive feedback from clients or your manager? While not strictly numerical, these are indicators of improved skill and performance.
Time-to-competency: If you’re learning a new skill, track how quickly you become proficient and start seeing results. Faster time-to-competency means a quicker return on your learning investment.
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