Integrating your email marketing platform and CRM is a marketing game-changer. Nutshell Campaigns provides comprehensive insight into your relationships that you can capitalize on for higher revenue—making it a great Campaigner alternative. Plus Nutshell Campaigns is built directly into Nutshell, so you don’t have to rely on a third-party CRM integration.
Nutshell Campaigns stands above Campaigner for its:
Campaigner is an email marketing platform that was founded in 1999 when email was beginning to reach more people. While Campaigner has remained an option for businesses on the hunt for email marketing tools, it’s missing several essential email marketing features that can revolutionize your marketing efforts.
Nutshell Campaigns is the email marketing add-on for Nutshell, the all-in-one CRM that helps businesses close more deals. Nutshell Campaigns connects seamlessly to your CRM data to help you connect with customers at every stage of the funnel.
With essential email marketing features like a drag-and-drop email editor, laser-sharp audience segmentation, and multi-email drip sequences, plus advanced solutions like an AI writing assistant, Nutshell Campaigns is built to help you turn subscribers into buyers.
Want to get more of your marketing team in your CRM and email marketing platform, but don’t want to pay for an entire CRM seat? If you have Nutshell Pro or above, you get three marketing-only seats in Nutshell—for absolutely free!
If you’re looking for an email marketing platform for your business, you might have come across Campaigner. Campaigner offers several essential email marketing features, but without sales integration, email click notifications, and tags. And Campaigner locks some useful features behind its higher-paying tiers.
Nutshell Campaigns is the Campaigner alternative that provides a single platform where you can manage email marketing efforts, sales, and customer relationships.
And Nutshell Campaigns customers get all of our advanced email marketing features, including multi-email drip sequences, tags, dynamic segments, and our AI writing assistant.
Compare these two email marketing tools and discover why Nutshell Campaigns comes out on top.
Understanding how to communicate with your email subscribers to move them toward a sale is incredibly important for marketing success. And your messaging all depends on where that subscriber is in your sales funnel.
Nutshell Campaigns works seamlessly with Nutshell, so you can easily create dynamic marketing audiences from your CRM contacts based on any combination of attributes. Send automated email drip sequences to reach out to new leads, target lost customers with a win-back campaign, and more—then let Nutshell Campaigns handle the sending.
Need to see how your marketing emails are impacting your leads? Since Nutshell Campaigns is built directly into Nutshell, you can go to your Lead timelines to see who opened an email and how many times, plus what links they clicked—so you know exactly how your marketing efforts are helping drive sales.
Campaigner won’t provide the same level of sales integration. The closest you’ll get is connecting it to a CRM—but then you’re just juggling another subscription.
Email drip sequences—automated multi-email campaigns triggered based on specific criteria—are a powerful part of a marketer’s toolkit. Whether you want to send a welcome series to new customers or target lost leads in a win-back campaign, email drip sequences are the tool for the job.
And Nutshell Campaigns makes drip sequences easy. Automatically trigger email sequences based on the criteria of your choice, then let Nutshell handle the sending—and stop sending once a specific goal is met.
Campaigner reserves the ability to create and automate email drip campaigns for customers on its Advanced plan, which starts from $649 per month. Everyone else has to manually send campaigns.
Email click notifications will let you know when a subscriber clicks a link in your email broadcast, newsletter, or drip campaign. The feature helps your team identify the most interested contacts right away, so you can get in touch with them as soon as possible.
With Nutshell Campaigns, you can set up email click notifications to send to different team members when specific links are clicked. For example, send notifications to your director of marketing when someone clicks on a webinar signup link and to your social media marketer when they click on your social links—so the right person can seize the opportunity to reach out.
But Campaigner doesn’t enable email click notifications. So your team can’t be as proactive in reaching out to leads and customers who might be interested in your offerings.
When you’re sending campaigns to multiple email subscriber lists, it can take time to manually add new subscribers to the right list. And you certainly don’t have time to manually personalize each message for its recipient.
In Nutshell Campaigns, it’s easy to save time with dynamic email segments. Nutshell will automatically add new contacts to the right list once they meet the criteria you’ve set. Plus you can add fields to your personal email sequences that will automatically update based on subscriber information—all so you can focus on more important tasks.
And Campaigner? Only higher-paying customers can create dynamic segments and add dynamic content to their email campaigns.
Organizing your email subscribers is a breeze in Nutshell Campaigns. Create any number of tags to assign to your contacts, color code them, and create audiences for your email campaigns. Then easily segment your contact lists by using Nutshell’s extensive filtering options and add them to an audience.
If you want that granular level of organization from Campaigner, you’re out of luck. Campaigner only lets you segment contacts based on a handful of criteria, and you can’t group contacts using tags.
AI has immense power to improve your team’s efficiency. And Nutshell Campaigns features an AI writing assistant that can correct grammar mistakes in your email campaigns, automatically change the tone, use active voice, and even translate your content to another language—all with a single click.
Nutshell Campaigns vs the 4 tiers of Campaigner (updated February 2024)
Nutshell Campaigns is an affordable and scalable option that includes all of our features, whether you’re paying for our minimum contact level ($5/mo for 100 contacts), our maximum contact level listed ($3,985/mo for 1 million contacts), anything in between or anything custom above 1 million.
Integrating your email marketing tool with your CRM unlocks even better marketing results. With all your CRM data at your fingertips, you can analyze your customers’ preferences, create email marketing audiences, and automate campaigns to reach your customers.
You can also track email engagement like opens, clicks, and conversions, giving you insight you can use to make a sale.
Finally, integrating your CRM with your email marketing platform allows you to segment your contacts based on factors like how long they’ve been a customer, purchase history, and demographics to send highly targeted emails that drive conversions.
Email drip sequences are a powerful way to target your subscribers with exactly the right message at the right time. By creating an automated drip sequence, you have control over what emails your contacts receive and when, all without manually adding contacts to lists or creating new messages.
And Nutshell Campaigns lets you set in motion email drip sequences that push subscribers toward a conversion. Whenever a contact meets the criteria for your sequence, Nutshell will start sending the emails—and then stop once the contact meets your goal.
When it comes to sending well-crafted, persuasive messages to your contacts at the right time to turn subscribers into sales, Nutshell Campaigns is the email marketing tool your team needs.
With all-in-one email marketing and CRM functionality, unlimited marketing audiences, and essential features like email drip sequences and click notifications on every plan, Nutshell Campaigns can help your business level up its outreach and drive higher revenue.
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