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Integrating your email marketing platform and CRM is a marketing game-changer. Nutshell’s Email marketing lets you send campaigns directly to targeted lists of your CRM contacts, track email engagement among customers, and even drill down into your contacts’ specific email opens and link clicks—all so you can strategically nourish relationships and drive revenue.
Nutshell’s Email marketing stands above Campaigner for its:
Campaigner is an email marketing platform that was founded in 1999 when email was beginning to reach more people. While Campaigner has remained an option for businesses on the hunt for email marketing tools, it’s missing several essential email marketing features that can revolutionize your marketing efforts.
Nutshell’s Email marketing software is the email marketing add-on for Nutshell, the all-in-one CRM that helps businesses close more deals. Nutshell’s Email marketing software connects seamlessly to your CRM data to help you connect with customers at every stage of the funnel.
Nutshell’s Email marketing includes essential features like:
And because Email marketing is part of the Nutshell Marketing Foundation plan that’s included with every Nutshell Sales subscription, you also get a suite of additional marketing features designed to support and optimize your marketing efforts, including web forms, a landing page builder, website buyer journey, and basic lead attribution. The Marketing Pro plan also includes SMS campaigns, advanced marketing reporting, custom landing pages, and more.
If you’re on the hunt for email marketing software, you may have heard of Campaigner. Campaigner limits your company’s growth without a sales integration and by locking some useful features behind its higher-paying tiers.
If you want an email marketing tool that will take your business to new heights, Nutshell’s email marketing is the best Campaigner alternative because of its:
Take a look at these email marketing platforms side by side to see why.
Understanding your contacts’ preferences and needs is crucial to email marketing success—so you can craft and send the right message to the right audience.
Since Nutshell’s Email marketing is included in the Nutshell Marketing Foundation plan (included free with every Nutshell Sales subscription), contact management is built in. It’s easy to use Nutshell’s filter and segment options to group contacts by all kinds of characteristics.
Plus, with your email marketing tool built inside your CRM, your team can easily see every contact’s engagement with your email campaigns—from email opens to specific link clicks.
Campaigner won’t provide the same level of sales integration. The closest you’ll get is connecting it to a CRM—but then you’re just juggling another subscription.
Features like email drip campaigns, advanced audience segmentation, email click notifications, an AI writing assistant, and tags are essential tools in a marketer’s toolkit—and give your team tools for streamlining your workflows. Campaigner reserves the ability to create and automate email drip campaigns for customers on its Advanced plan, which starts from $649 per month. Everyone else has to manually send campaigns.
All Nutshell’s Email marketing customers have access to these essential marketing features—whether you’re paying for 100 contacts or 1 million. Essential features like drip campaigns, tags, and segmentation help you optimize your email campaigns, while email click notifications and Nutshell’s AI writing assistant help your team save time and accomplish more.
The Marketing Foundation plan gets your team essential email marketing features, so you can start sending professional, branded email broadcasts, newsletters, and drip sequences to your CRM contacts, tracking campaign engagement, and giving your whole team insight into how your email campaigns are helping move the needle and strengthen relationships.
And since the Marketing Foundation plan is included for free with every Nutshell Sales subscription, paying for your CRM automatically unlocks these marketing features that put your company on the path to understanding and reaching your contacts better.
When you’re sending campaigns to multiple email subscriber lists, it can take time to manually add new subscribers to the right list. And you certainly don’t have time to manually personalize each message for its recipient.
In Nutshell’s email marketing, it’s easy to save time with dynamic email segments. Nutshell will automatically add new contacts to the right list once they meet the criteria you’ve set. Plus you can add fields to your personal email sequences that will automatically update based on subscriber information—all so you can focus on more important tasks.
And Campaigner? Only higher-paying customers can create dynamic segments and add dynamic content to their email campaigns.
The Nutshell Marketing Foundation plan includes essential marketing features, like:
By upgrading to the Marketing Pro plan, you also get this email marketing feature:
Plus these additional marketing capabilities:
Nutshell’s Email Marketing vs the 4 tiers of Campaigner (updated April 2025)
Email marketing is an affordable and scalable option that includes all of our features, whether you’re paying for our minimum contact level ($5/mo for 100 contacts), our maximum contact level listed ($3,985/mo for 1 million contacts), anything in between or anything custom above 1 million.
Nutshell’s Email marketing is available on the Marketing Foundation plan, which comes free with every Nutshell Sales subscription. Campaigner has 4 plans to filter through.
Email marketing is included in the Marketing Foundation plan, which comes with every Nutshell Sales subscription at no extra cost. Pricing for contacts may apply.
Since Nutshell’s pricing is based on your total number of contacts, you can always calculate what your monthly costs are going to be. Campaigner charges monthly overage fees when your contacts exceed your plan’s limits.
Some email providers will impose a limit of how many contacts you can have in your plan—Nutshell doesn’t.
Most email marketing providers will have a limit on how many emails you can send through the platform over a month. For Nutshell, you can send 8 times as many emails than you have contacts. 500 contacts would mean a limit of 4,000 emails/month.
Audiences are essential to any email marketing strategy. The more audiences you have the better your ability to segment your lists of contacts to get the right message to the right person. If you have a diverse customer/contact list, anything under 5 is worrisome.
How many logins your email marketing provider allows for in the plan. Three seats are included automatically on the Marketing Foundation plan, and 10 on the Marketing Pro plan.
Nutshell’s Email marketing is in the same platform as our world-famous CRM, so you can see how your email marketing turns into real business opportunities. And an integration (and another invoice) isn’t needed!
These are important to know more about the people your sending emails to. With Nutshell being a CRM, you’re all set to use your customer data in Campaigns! Campaigner only allows you to record certain types of information about your contacts and doesn’t provide a full picture of your relationships.
Email marketing gives all customers the power to automate targeted, multi-email campaigns based on contacts’ behavior. Campaigner reserves the ability to build automated drip sequences for customers paying for their Advanced plan.
The ability to harness the power of AI to help you write your email content.
You can use Tags to quickly group contacts together to create an Audience. An example would be if you wanted to reach out to everyone who attended a specific trade show. Add the tag “August 2023 Trade Show” and you can easily find every contact with that tag right in Nutshell.
Not only does Email marketing offer click-tracking, but you can even get notified when someone clicks on the link, giving you up-to-the-minute insight into subscriber engagement.
Nutshell lets you create customized web forms for any kind of conversion, from newsletter signups to contact forms and content downloads. Campaigner only allows customers to create signup forms.
Email marketing lets you create contact segments that automatically update whenever a contact meets the criteria, plus include fields that automatically update with your contact’s information. Only higher-paying Campaigner customers can create dynamic segments and add dynamic content to their campaigns.
Nutshell’s Email marketing offers A/B testing, where you can test email subject lines, preview text, content, and design—plus control how Nutshell tests the success of your campaigns.
Allows you to choose a later time or date to send out a marketing email.
The Marketing Foundation plan also includes a no-code landing page builder so you can build and host branded landing pages for your marketing campaigns. Plus, Landing Pages syncs with Nutshell Forms and Nutshell Scheduler, so you can seamlessly collect visitor information, schedule meetings, and access all that data from your CRM.
Validates outbound email with DMARC, SPF, DKIM and other technologies to ensure they reach your audience.
If you’re not a designer or not comfortable with code, you u003cbu003eneedu003c/bu003e this feature from an email marketing platform.
Use a pre-built template and swap in your company’s branding.
Feel comfortable coding your email and you like exact specifications? Then you want this feature.
Some email providers will force you to add their logo to your emails unless you are over a certain monthly spend—not Email marketing.
Most email marketing providers will offer reporting on deliverability, open rate, click rate and click tracking. Nutshell can also notify a specific team member in your CRM if a certain link is clicked!
These allow you to compare statistics from the same campaign over time. For Nutshell, we offer this type of reporting for your Newsletters.
Support articles and videos to help you set yourself up.
Create a ticket through a support email.
With the Marketing Pro plan, you can see individual recipients who clicked the links you’ve added to your marketing emails, so you can better gauge your audience’s interest.
Monday through Friday from 7:30 am to 5:30 pm EST
Nutshell does offer free scheduled phone support to any customer on our Sales Enterprise plan
Integrating your email marketing tool with your CRM unlocks even better marketing results. With all your CRM data at your fingertips, you can analyze your customers’ preferences, create email marketing audiences, and automate campaigns to reach your customers.
You can also track email engagement like opens, clicks, and conversions, giving you insight you can use to make a sale.
Finally, integrating your CRM with your email marketing platform allows you to segment your contacts based on factors like how long they’ve been a customer, purchase history, and demographics to send highly targeted emails that drive conversions.
Email drip sequences are a powerful way to target your subscribers with exactly the right message at the right time. By creating an automated drip sequence, you have control over what emails your contacts receive and when, all without manually adding contacts to lists or creating new messages.
And Nutshell’s email marketing lets you set in motion email drip sequences that push subscribers toward a conversion. Whenever a contact meets the criteria for your sequence, Nutshell will start sending the emails—and then stop once the contact meets your goal.
When it comes to sending well-crafted, persuasive messages to your contacts at the right time to turn subscribers into sales, Nutshell’s email marketing is the email marketing tool your team needs.
With all-in-one email marketing and CRM functionality, unlimited marketing audiences, essential features like email drip sequences and click notifications on every plan, and inclusion on every Nutshell Sales plan, Nutshell’s Email marketing can help your business level up its outreach and drive higher revenue.
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