“Nutshell is super user-friendly and intuitive
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“Nutshell is both simple and powerful
Integrating your email marketing platform and CRM is a marketing game-changer. Nutshell’s email marketing software provides comprehensive insight into your relationships that you can capitalize on for higher revenue—making it a great Campaigner alternative. Plus Email marketing is built directly into Nutshell, so you don’t have to rely on a third-party CRM integration.
Nutshell’s email marketing stands above Campaigner for its:
Campaigner is an email marketing platform that was founded in 1999 when email was beginning to reach more people. While Campaigner has remained an option for businesses on the hunt for email marketing tools, it’s missing several essential email marketing features that can revolutionize your marketing efforts.
Nutshell’s email marketing software is the email marketing add-on for Nutshell, the all-in-one CRM that helps businesses close more deals. Nutshell’s email marketing sfotware connects seamlessly to your CRM data to help you connect with customers at every stage of the funnel.
With essential email marketing features like a drag-and-drop email editor, laser-sharp audience segmentation, and multi-email drip sequences, plus advanced solutions like an AI writing assistant, Nutshell’s email marketing is built to help you turn subscribers into buyers.
Want to get more of your marketing team in your CRM and email marketing platform, but don’t want to pay for an entire CRM seat? If you have Nutshell Pro or above, you get three marketing-only seats in Nutshell—for absolutely free!
If you’re looking for an email marketing platform for your business, you might have come across Campaigner. Campaigner offers several essential email marketing features, but without sales integration, email click notifications, and tags. And Campaigner locks some useful features behind its higher-paying tiers.
Nutshell’s email marketing software is the Campaigner alternative that provides a single platform where you can manage email marketing efforts, sales, and customer relationships.
And Nutshell’s email marketing customers get all of our advanced email marketing features, including multi-email drip sequences, tags, dynamic segments, and our AI writing assistant.
Compare these two email marketing tools and discover why Nutshell’s email marketing software comes out on top.
Understanding how to communicate with your email subscribers to move them toward a sale is incredibly important for marketing success. And your messaging all depends on where that subscriber is in your sales funnel.
Nutshell’s email marketing software works seamlessly with Nutshell’s CRM, so you can easily create dynamic marketing audiences from your CRM contacts based on any combination of attributes. Send automated email drip sequences to reach out to new leads, target lost customers with a win-back campaign, and more—then let Nutshell’s email marketing handle the sending.
Need to see how your marketing emails are impacting your leads? Since Nutshell’s email marketing is built directly into Nutshell, you can go to your Lead timelines to see who opened an email and how many times, plus what links they clicked—so you know exactly how your marketing efforts are helping drive sales.
Campaigner won’t provide the same level of sales integration. The closest you’ll get is connecting it to a CRM—but then you’re just juggling another subscription.
Email drip sequences—automated multi-email campaigns triggered based on specific criteria—are a powerful part of a marketer’s toolkit. Whether you want to send a welcome series to new customers or target lost leads in a win-back campaign, email drip sequences are the tool for the job.
And Nutshell’s email marketing makes drip sequences easy. Automatically trigger email sequences based on the criteria of your choice, then let Nutshell handle the sending—and stop sending once a specific goal is met.
Campaigner reserves the ability to create and automate email drip campaigns for customers on its Advanced plan, which starts from $649 per month. Everyone else has to manually send campaigns.
Email click notifications will let you know when a subscriber clicks a link in your email broadcast, newsletter, or drip campaign. The feature helps your team identify the most interested contacts right away, so you can get in touch with them as soon as possible.
With Nutshell’s email marketing software, you can set up email click notifications to send to different team members when specific links are clicked. For example, send notifications to your director of marketing when someone clicks on a webinar signup link and to your social media marketer when they click on your social links—so the right person can seize the opportunity to reach out.
But Campaigner doesn’t enable email click notifications. So your team can’t be as proactive in reaching out to leads and customers who might be interested in your offerings.
When you’re sending campaigns to multiple email subscriber lists, it can take time to manually add new subscribers to the right list. And you certainly don’t have time to manually personalize each message for its recipient.
In Nutshell’s email marketing, it’s easy to save time with dynamic email segments. Nutshell will automatically add new contacts to the right list once they meet the criteria you’ve set. Plus you can add fields to your personal email sequences that will automatically update based on subscriber information—all so you can focus on more important tasks.
And Campaigner? Only higher-paying customers can create dynamic segments and add dynamic content to their email campaigns.
Organizing your email subscribers is a breeze in Nutshell’s email marketing. Create any number of tags to assign to your contacts, color code them, and create audiences for your email campaigns. Then easily segment your contact lists by using Nutshell’s extensive filtering options and add them to an audience.
If you want that granular level of organization from Campaigner, you’re out of luck. Campaigner only lets you segment contacts based on a handful of criteria, and you can’t group contacts using tags.
AI has immense power to improve your team’s efficiency. And Nutshell’s email marketing software features an AI writing assistant that can correct grammar mistakes in your email campaigns, automatically change the tone, use active voice, and even translate your content to another language—all with a single click.
Nutshell’s Email Marketing vs the 4 tiers of Campaigner (updated February 2024)
Email marketing is an affordable and scalable option that includes all of our features, whether you’re paying for our minimum contact level ($5/mo for 100 contacts), our maximum contact level listed ($3,985/mo for 1 million contacts), anything in between or anything custom above 1 million.
We keep it simple with one plan. Campaigner has 4 plans to sift through.
Nutshell’s pricing is based the number of marketing contacts you have—It’s that simple.
Since Nutshell’s pricing is based on your total number of contacts, you can always calculate what your monthly costs are going to be. Campaigner charges monthly overage fees when your contacts exceed your plan’s limits.
Some email providers will impose a limit of how many contacts you can have in your plan—Nutshell doesn’t.
Most email marketing providers will have a limit on how many emails you can send through the platform over a month. For Nutshell, you can send 8 times as many emails than you have contacts. 500 contacts would mean a limit of 4,000 emails/month.
Audiences are essential to any email marketing strategy. The more audiences you have the better your ability to segment your lists of contacts to get the right message to the right person. If you have a diverse customer/contact list, anything under 5 is worrisome.
How many logins your email marketing provider allows for in the plan. For Nutshell, there is no extra cost to grant someone in your CRM access to Email marketing.
Want to get more of your marketing team in your CRM and email marketing platform, but don’t want to pay for an entire CRM seat? If you have Nutshell Pro or above, you get three marketing-only seats in Nutshell—for absolutely free!
Since Email marketing works seamlessly with Nutshell, you can access all your contact, lead, and sales information from a single platform to see how your marketing efforts translate into sales. Campaigner doesn’t work seamlessly with a CRM and offers limited native integrations – which could cause a huge disconnect between your marketing and sales efforts.
These are important to know more about the people your sending emails to. With Nutshell being a CRM, you’re all set to use your customer data in Campaigns! Campaigner only allows you to record certain types of information about your contacts and doesn’t provide a full picture of your relationships.
Email marketing gives all customers the power to automate targeted, multi-email campaigns based on contacts’ behavior. Campaigner reserves the ability to build automated drip sequences for customers paying for their Advanced plan.
The ability to harness the power of AI to help you write your email content.
You can use Tags to quickly group contacts together to create an Audience. An example would be if you wanted to reach out to everyone who attended a specific trade show. Add the tag “August 2023 Trade Show” and you can easily find every contact with that tag right in Nutshell.
Not only does Email marketing offer click-tracking, but you can even get notified when someone clicks on the link, giving you up-to-the-minute insight into subscriber engagement.
Nutshell lets you create customized web forms for any kind of conversion, from newsletter signups to contact forms and content downloads. Campaigner only allows customers to create signup forms.
Email marketing lets you create contact segments that automatically update whenever a contact meets the criteria, plus include fields that automatically update with your contact’s information. Only higher-paying Campaigner customers can create dynamic segments and add dynamic content to their campaigns.
Email marketing offers A/B testing, where you can test email subject lines, preview text, content, and design—plus control how Nutshell tests the success of your campaigns.
Allows you to choose a later time or date to send out a marketing email.
The Nutshell Landing Pages add-on empowers your team to create custom landing pages to engage visitors and generate conversions. Plus, Landing Pages syncs with Nutshell Forms and Nutshell Scheduler, so you can seamlessly collect visitor information, schedule meetings, and access all that data from your CRM.
Validates outbound email with DMARC, SPF, DKIM and other technologies to ensure they reach your audience.
If you’re not a designer or not comfortable with code, you u003cbu003eneedu003c/bu003e this feature from an email marketing platform.
Use a pre-built template and swap in your company’s branding.
Feel comfortable coding your email and you like exact specifications? Then you want this feature.
Some email providers will force you to add their logo to your emails unless you are over a certain monthly spend—not Email marketing.
Most email marketing providers will offer reporting on deliverability, open rate, click rate and click tracking. Nutshell can also notify a specific team member in your CRM if a certain link is clicked!
These allow you to compare statistics from the same campaign over time. For Nutshell, we offer this type of reporting for your Newsletters.
Support articles and videos to help you set yourself up.
Create a ticket through a support email.
Speak to a real human during business hours.
Nutshell does offer free scheduled phone support to any customer on our Enterprise CRM tier
Integrating your email marketing tool with your CRM unlocks even better marketing results. With all your CRM data at your fingertips, you can analyze your customers’ preferences, create email marketing audiences, and automate campaigns to reach your customers.
You can also track email engagement like opens, clicks, and conversions, giving you insight you can use to make a sale.
Finally, integrating your CRM with your email marketing platform allows you to segment your contacts based on factors like how long they’ve been a customer, purchase history, and demographics to send highly targeted emails that drive conversions.
Email drip sequences are a powerful way to target your subscribers with exactly the right message at the right time. By creating an automated drip sequence, you have control over what emails your contacts receive and when, all without manually adding contacts to lists or creating new messages.
And Nutshell’s email marketing lets you set in motion email drip sequences that push subscribers toward a conversion. Whenever a contact meets the criteria for your sequence, Nutshell will start sending the emails—and then stop once the contact meets your goal.
When it comes to sending well-crafted, persuasive messages to your contacts at the right time to turn subscribers into sales, Nutshell’s email marketing is the email marketing tool your team needs.
With all-in-one email marketing and CRM functionality, unlimited marketing audiences, and essential features like email drip sequences and click notifications on every plan, Nutshell’s email marketing can help your business level up its outreach and drive higher revenue.
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