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A Cognism Alternative

Nutshell IQ vs. Cognism

An all-in-one prospecting, sales, and marketing platform is the best way to streamline lead generation and increase sales. With Nutshell IQ, there’s no need to juggle integrations between your CRM and prospecting tool—you can easily identify, unlock, save, and nurture new leads right from inside Nutshell.

Nutshell IQ beats Cognism with its:

  • Seamless CRM integration that makes selling easier
  • Enhanced sales and marketing automation
  • Transparent pricing

What is Cognism?

Cognism is a B2B prospecting platform that provides a Chrome extension, data enrichment, and buyer intent data. Cognism has been used by sales, marketing, go-to-market operations, and recruitment teams to find potential customers and employees.

What is Nutshell IQ?

Nutshell IQ is Nutshell’s complete toolkit for finding more qualified leads and making more sales. Nutshell IQ empowers your team to turn anonymous website visitors into leads, identify points of contact they never knew about, and fill their pipeline with more people and companies who fit your ideal customer profile.

Nutshell IQ includes:

  • ProspectorIQ: With a contact database of over 200 million people and companies in the United States, ProspectorIQ empowers your team to uncover new contacts, fill your pipelines, and start building relationships right away.
  • VisitorIQ: Identify website visitors and turn them into warm leads with VisitorIQ, plus track behavior like page visits and time on site.
  • PeopleIQ: With PeopleIQ, unlock the people working at the companies you already have in Nutshell so you can get your message in front of the right person faster.

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Nutshell IQ vs. Cognism

Cognism may come up in your team’s search for a prospecting platform that provides high-quality people and company data. But with so many other prospecting tools on the market that provide rich, accurate data for reaching potential buyers, it’s worth taking the time to compare your options.

Cognism has its drawbacks. Pricing is unavailable on their site, but reports put annual costs into the thousands of dollars—which makes it an unfeasible option for many teams. And like a lot of other prospecting tools, it requires integrations if you want to be able to use contact data in your sales process, automate emails, and add prospects to your marketing audiences.

To go from website visitor to loyal customer, you need an all-in-one prospecting and CRM solution. With Nutshell IQ, you can track the companies visiting your website, customize filters to narrow your search to your ideal buyers, and enrich your CRM with contact information for the people and companies who match your search. Then add them to Nutshell in just a few clicks to fill your pipelines, trigger automations, and start closing more sales.

See how Nutshell IQ and Cognism stack up to see which platform really meets your team’s prospecting and sales tracking needs.

Seamless sales integration—so you can start building relationships

Cognism is just a prospecting tool, requiring integrations with other tools before its B2B prospecting data can actually become useful. This means you’ll need to export Cognism data to another platform before you can really use it, which takes time, integrations, and even further costs.

Because Nutshell IQ is built right into your CRM, it only takes two clicks to unlock a person or company’s contact information and automatically send them through the right sales pipeline. Then you can trigger workflows you’ve already set up, getting the lead in front of the right team member and setting them up for success with your business.

marketing timeline

Email and marketing automation—to support the customer journey

Cognism also doesn’t offer email automation—they even state it on their site, “Cognism is not for you if you’re looking for an all-in-one platform.”

If you are looking for an all-in-one prospecting, sales, and marketing platform, Nutshell is your solution. Nutshell lets you automate email drips, add contacts to your email marketing audience and schedule meetings, plus a whole lot more. Nutshell provides all the tools you need to encourage your leads to complete the customer journey.

Transparent pricing—so you know exactly what you’re getting

Cognism doesn’t publicly share their pricing—as pricing depends on several different factors. There’s a base price to use the software, an additional cost for each user your company wants to have access to it, and a charge for the number of credits you use to unlock prospects and their information.

There are also two different Cognism plans to choose from—Platinum and Diamond—each with different features. In addition, a third-party software buying platform reports that Cognism also charges based on the automations and workflows your team needs to accomplish their best work. With all of these factors to consider, negotiation on a contract price is common with Cognism customers—and annual costs can reach thousands of dollars.

With straightforward, accessible pricing, zero hidden fees, and no contracts (ever!), Nutshell IQ makes it easy to know exactly what you’re getting with your prospecting tool. You can see for yourself how much our plans and add-ons cost, so there’s no need to go through negotiations to find out exactly what our solution will cost your business. And what you see is what you get: Nutshell IQ pricing starts at $37 per month for your entire company, with automated workflows and unlimited data included.

All-in-one prospecting solution—for easier lead generation

Nutshell IQ is a complete suite of prospecting tools built right inside Nutshell CRM, giving you access to:

  • ProspectorIQ: Fill your pipelines with more ideal customers from our prospecting database of over 200 million contacts.
  • VisitorIQ: Uncover visitors to your website from companies you don’t yet have in Nutshell.
  • PeopleIQ: Discover the contact information of people you don’t know about who work for the companies you do.

Together, these three tools help you identify businesses that are already interested in your offerings, locate the people who work there, and unlock contact information so you can reach out and take advantage of new opportunities.

Plus, Nutshell gives you additional solutions like email marketing, landing page creation, a meeting scheduler, and more to help you complete the customer journey.

Sales can be a hard game. With Nutshell IQ, you have the home-court advantage.

Nutshell IQ vs. Cognism

Nutshell IQ vs. Cognism (Updated September 2024)
Nutshell IQ is an affordable and scalable prospecting solution that includes ProspectorIQ, PeopleIQ, and VisitorIQ. You can get all three tools starting at $37 per month for your entire company, not per seat.

See our full features here.

Plan
Price Nutshell IQ is priced at $37/month—for your entire team! And the toolkit includes three separate prospecting tools—ProspectorIQ, VisitorIQ, and PeopleIQ.
Seats Nutshell IQ is priced for your entire company—not per seat!
Credits Nutshell IQ credits can be used for three different groups of contacts – website visitors, the people working at companies in your CRM, and prospects identified through our database. It costs one credit to unlock and add one contact to Nutshell – simple as that.
Seamless sales data integration Because Nutshell IQ is built right inside Nutshell, you can unlock and contact data to your CRM in just a couple of clicks. To sync Cognism data with your CRM, you have to juggle an integration.
Sales automation With Nutshell IQ, you can automate tasks like email marketing, sending sales text messages, scheduling virtual appointments, and tracking the customer’s journey with your business.
Email automation Unlocking a prospect in Nutshell allows you to automate personal email sequences or marketing campaigns to maintain touchpoints with prospects.
Website visitor tracking VisitorIQ, part of the Nutshell IQ toolkit, tracks visitors to your website, the number of visits, pages visited, and more so you can reach out with confidence.
Interaction tracking Nutshell’s timelines give you a historical view of every interaction you’ve had with a lead, so you can time your outreach with precision.
Web form lead capture Build your own custom web forms with Nutshell Forms or connect Nutshell to the forms you already use, so you can gather leads from your website.
Rich person data Nutshell IQ’s third-party database gives you access to over 200 million people and companies in the United States.
Robust company data Nutshell IQ’s third-party database gives you access to over 200 million people and companies in the United States.
Contact duplicate detection
Prospect filter lists
Filter presets Nutshell IQ gives you a wide range of filters to use when zeroing in on the leads your business is most interested in, including person and company filters.
Full access to your data
Knowledge base
Customer support Nutshell’s live chat support available Monday-Friday, 7:30am to 10:30 pm Eastern Standard Time (excluding holidays). Email support also available.
Nutshell IQ
Starting at $37 per month for your entire company
Unlimited
Buy as you need!
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Yes!
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Job title, phone number, location, email, LinkedIn
Industry, location, revenue, employees, phone, URL, time on site, number of visits, pages visited, source
Included
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Cognism Platinum
Unavailable
Additional cost per user
Limited by plan
Job title, phone number, location, email, skills
Industry, location, revenue, employees, founded date, technologies
Must be configured with CRM
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Cognism Diamond
Unavailable
Additional cost per user
Limited by plan
Job title, phone number, location, email, skills
Industry, location, revenue, employees, founded date, technologies
Must be configured with CRM
✔️
✔️
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Nutshell IQ: The best Cognism alternative

When your team needs to fill their CRM with real contacts who fit your ideal customer profile, send them through your pipelines, and leverage sales and marketing automation to make the most of every opportunity, Nutshell IQ makes it easy.

With native sales and marketing integration and transparent pricing, Nutshell IQ is the tool your team needs to level up your outreach and drive revenue.

Start your
14-day free trial today!

No credit card required
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

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