As the owner of a non-flower-touching cannabis business, you know better than anyone how lucrative your industry has the potential to be. With so many people looking to buy cannabis for both medical and recreational purposes, you stand to earn quite a lot of money by partnering with cannabis farmers and retailers.
To be successful, you have to really understand your audience and know exactly how to market to them. That’s why you need a cannabis company CRM.
If you’re unsure about what CRM to use, look no further—Nutshell is the perfect tool for your company. Keep reading to learn more about how we can help you.
The main benefit of having a CRM for B2B cannabis companies is that it can help you get a better understanding of your audience. Cannabis isn’t the easiest industry to find information about online since it’s still growing, so it can be tricky to figure out how to hone your marketing efforts.
A cannabis CRM, though, can gather data about your leads and clients that helps you get a clearer picture of exactly who those clients are. That allows you to go back and refine your marketing to better reach more of those people in the future.
On top of that, a CRM can help you automate tedious day-to-day tasks so you can spend more time working on things that require your focus. That’s a point we’ll come back to in a moment.
See where your clients and prospects are located on an interactive map. For businesses that serve a specific geographic region, Nutshell’s map view is a must-have.
Give your website visitors a way to contact your sales team or provide feedback. Nutshell’s lead generation forms can be added to your website in just a few clicks.
Nutshell gives your business the flexibility to track different kinds of effort.
Track your total sales from any timeframe and filter down by attributes like product, sales rep, or lead source to see how each segment is contributing to your business.
Which of your marketing campaigns are driving the most leads—or the best leads? Nutshell keeps track of your lead sources so you can see which efforts are moving the needle.
Now that we’ve established the benefits of having a CRM for non-flower-touching cannabis businesses, let’s talk about what makes Nutshell the ideal CRM for you. There are several ways we stand out from the competition, and we’ll cover four of those ways below.
The first of Nutshell’s many benefits is how easy it is to use. Nutshell prioritizes user-friendliness, featuring a highly intuitive dashboard and a clearly organized structure that you’ll have an easy time navigating.
At Nutshell, we allow you to easily customize your dashboard to show the features and metrics you’re most concerned with. We also make it easy to jump between different stages of the sales funnel, categorizing prospects into three separate tabs—People, Leads, and Customers. That helps you more easily organize your data and campaigns.
The last thing you want is to spend all day going through mundane tasks like categorizing leads and sending out individual emails. That’s why Nutshell goes out of its way to help you automate those tasks.
Nutshell can automatically perform various sales tasks so you don’t have to handle them manually. The best example of this is email marketing—instead of you sending out each one manually, Nutshell can automatically shoot off emails and drip sequences whenever a customer completes a particular action.
Nutshell will also automatically categorize leads and customers as you add them to the platform, dividing them based on factors like location and where they are in the sales funnel.
A CRM for your ancillary cannabis company would be useless if you didn’t take the time to gain insights from the data you gather. That’s the whole point of the tool. For that reason, it’s critical that your CRM provides analytics functionalities—and Nutshell delivers.
We have an entire “Reports” tab dedicated solely to letting you view metrics related to your customers and sales. You can create custom reports on virtually any metric of your choosing, comparing different groups and seeing changes in your sales over time.
For example, maybe you want to compare the medical and recreational cannabis segments to see which one is more profitable and which one distributors and growers focus on the most. You could create a report to view that comparison quickly and easily.
You can then turn around and apply all the insights you gain to your marketing so you can more effectively drive sales.
Finally, Nutshell stands out for our top-of-the-line customer service. In contrast with some CRM companies, we won’t just toss you the tool and then leave you hanging out to dry. We’ll stick by you to help you through any issues that might come up as you use Nutshell.
Whether it’s a question about how something works or a technical problem with a particular feature, you can come to us for help. Our team will not only get you the right answer, but we’ll also do it quickly and pleasantly.
Ultimately, you’ll have our support for as long as you use Nutshell as your ancillary cannabis company CRM.
Our customers close over $7 Billion in sales each year with Nutshell!
With so many standout features and benefits, it should be plain right now that Nutshell is a top CRM for non-flower-touching cannabis businesses like yours. For that reason, you might be excited to try it out.
On the other hand, you may be hesitant to commit to a tool you haven’t yet had the opportunity to try out. If so, no worries. To start with, you can see for yourself how we helped another B2B cannabis company drive up their profits. Rest assured, we can do the same for you.
You don’t have to fork over a payment right away—you can try out Nutshell for free for 14 days. Get started today to see for yourself what makes Nutshell so great!
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