“Nutshell is super user-friendly and intuitive
“I would highly recommend Nutshell
“Easy to use and... wait for it ... 100% buy in!
“Nutshell is both simple and powerful
There’s no doubt that the cannabis industry is in full bloom, with an ever-increasing market of people looking for medical and recreational cannabis. But to keep up with the industry’s immense growth, you need to ensure you understand your audience and how to reach them. That’s where customer relationship management (CRM) for non-flower-touching cannabis businesses comes in.
Nutshell gives you everything you need to build a CRM system that makes managing leads, contacts, customer requests, responses, and inventory a breeze. Plus, you’ll have some of the best marketing features at your fingertips to promote your products and services.
The main benefit of having a CRM for B2B cannabis companies is that it can help you better understand your audience and establish strong brand awareness.
A cannabis CRM can gather data about your leads and clients that help you get a clearer picture of exactly who those clients are. That allows you to go back and refine your marketing to better reach more of those people in the future.
On top of that, a CRM can help you automate tedious day-to-day tasks, so you can spend more time working on things that require your focus. That’s a point we’ll come back to in a moment.
As a cannabis product supplier with a great CRM system as part of your arsenal, your business can benefit in the following ways:
There’s a lot to keep track of as a cannabis vendor. Even though cannabis was legalized in most US states by 2016, the industry is still green and heavily regulated. Keeping business-related information secure is also vital, as customer engagement still demands discretion.
As such, you need a centralized system that helps you keep track of your licenses and certifications. You also need a way to manage and organize contacts and prospects and track their behavior online to optimize your approach.
Now that we’ve established the benefits of having a CRM for non-flower-touching cannabis businesses let’s discuss what makes Nutshell the ideal CRM for you. We stand out from the competition in several ways, and we’ll cover four of those ways below.
You’ll be amazed by how easy it is to use Nutshell to find and store the information you need. Nutshell prioritizes user-friendliness, featuring a highly intuitive dashboard and a clearly organized structure that you’ll have an easy time navigating.
At Nutshell, you can easily customize your dashboard to show the features and metrics you’re most concerned with. We also make it easy to jump between different sales funnel stages, categorizing prospects into three separate tabs: People, Leads, and Customers.
Nutshell’s easy-to-use contact management features help you organize your data in the following ways:
The last thing you want is to spend all day going through mundane tasks like categorizing leads and sending out individual emails. That’s why Nutshell goes out of its way to help you automate those tasks.
Nutshell can perform various sales tasks automatically, so you don’t have to handle them manually. The best example of this is email marketing—instead of sending out each one manually, Nutshell can automatically shoot off emails and drip sequences whenever a customer completes a particular action.
Our CRM will also automatically categorize leads and customers as you add them to the platform, dividing them based on factors like location and where they are in the sales funnel. Nutshell’s automation features give you the ability to do the following:
A CRM for your cannabis product supply company would be useless if you didn’t take the time to gain insights from the data you gathered. That’s the whole point of the tool. For that reason, your CRM must provide advanced analytics and reporting functionalities—and Nutshell delivers.
The Nutshell app has an entire “Reports” tab dedicated solely to letting you view metrics related to your customers and sales. You can create custom reports on virtually any metric of your choosing, comparing different groups and seeing changes in your sales over time.
For example, maybe you want to compare the medical and recreational cannabis segments to see which one is more profitable and which one distributors and growers focus on the most. You could create a report to view that comparison quickly and easily.
You can then turn around and apply all the insights you gain to your marketing so you can drive sales more effectively. Nutshell’s reporting and analytics feature offers you the following and more:
Marketing is essential for any business. With the right marketing tools, you can elevate your ability to connect and build relationships with your audience. Fortunately, Nutshell is more than just a powerful CRM—Our platform includes industry-leading email marketing features that take lead generation and customer engagement to a whole new level.
Through Nutshell Campaigns, you can design custom newsletters, broadcast emails, and automated drip sequences. This way, you can stay in touch with your customers and prospects, maintain brand salience, and nurture leads through every stage of your sales pipeline.
The beauty of having a top-level email marketing tool built into your CRM is that you can manage your mailing lists from your customer database. There’s no need for a third-party email marketing tool, and everything is streamlined into one easy-to-manage platform.
Gain access to Nutshell’s unparalleled email marketing features and discover the following benefits:
What’s more, Nutshell Pro plan members get three marketing-only seats with access to all Nutshell Campaigns marketing features at no additional cost. These marketing features include Nutshell Forms, Landing Pages, Nutshell IQ, and Competitor Spy.
Nutshell is the best value for the money. The versatility and functionality make it a very easy and powerful product to use.
Mark M. Southwestern Scale Co.
I have used Act, Goldmine and Salesforce in the past, and I have found that Nutshell was the easiest to get started with and to set up custom fields. I would recommend Nutshell to others that are interested in an easy to learn and navigate CRM.
Craig C. Thermal-Tec
We left Hubspot for Nutshell because Hubspot was too complex. Nutshell makes software for humans.
Daniel H. EOS
When we were evaluating CRMs, the one deciding factor between Nutshell and Salesforce came down to spin up time and price. Nutshell wins on both counts (by a huge margin). Salesforce was 10 times as much per month for what we wanted.
Jason C. Arrow Container Corp
Nutshell is a formidable all-in-one CRM platform, but we understand there are other tools essential to your sales, marketing, and customer support processes. Bringing all your essential cannabis business tools into one platform makes for more efficient processes and a higher level of productivity.
This is where Nutshell’s integrations come into play. Integrate your favorite apps with Nutshell and bring your core sales, marketing, and support operations onto the same platform.
Running all your information and activities through a central system allows teams across departments to collaborate and share the same information with ease. And when teams can quickly access accurate customer data and critical information, it makes for better customer experience and satisfaction.
These are just a few of the thousands of integration options available to you when you choose Nutshell as your non-flower-touching cannabis CRM:
Staying on top of leads, customers, inventory, orders, deliveries, and marketing can be complex and incredibly time-consuming. Without a proper system to store and organize information and interactions, you could end up with inaccurate data, missed opportunities, and financial loss.
Nutshell stands head and shoulders above most in the world of customer relationship management when it comes to non-flower-touching cannabis CRMs. Why? Because with Nutshell, you receive all the tools you need to sustain a successful, growing cannabis business, and then some.
Not to mention, our award-winning Ann Arbor-based customer support team is ready to answer your questions and assist with technical guidance free of charge, regardless of whether you’re on a Nutshell plan or a free trial. That’s just how we roll.
Choosing Nutshell means you can look forward to:
Our customers have lots to say about our CRM software. Check out our customer stories to learn more about how Nutshell has helped companies just like yours achieve and exceed their goals!
An easy to use, flexible CRM that helps teams organize their contacts, leads, and conversations in order to grow.
Perfect for small teams that need more reporting capabilities to help improve performance.
For teams that need CRM, sales automation, advanced reporting, and multiple pipelines to help you connect and close more leads.
For teams and organizations that need deeper customization, change logs, and AI features to improve efficiency.
For teams and organizations that need complete custom reporting, access controls, custom SQL access and no limits.
When you choose Nutshell as your non-flower touching cannabis CRM, you have the option to partner with 500+ digital marketing experts to help drive leads to your sales team.
With so many standout features and benefits, it’s easy to see why Nutshell is the top CRM for non-flower-touching cannabis businesses like yours. For that reason, you might be excited to try Nutshell out and experience the features for yourself.
You can give Nutshell a try on our free 14-day trial—no credit card required. Or sit in on a 30-minute live demo to see Nutshell in action and ask questions before you dive in yourself. Get started today to see for yourself what makes Nutshell so great!
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