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As a software-as-a-service (SaaS) company, you need business software just as much as your clients do. One particularly important component of your SaaS tech stack should be a solid CRM system. Sourcing a CRM for SaaS is the best way to manage and improve customer relationships and retention.
Nutshell is the optimal software for helping you build better relationships with your customers and boost your revenue. Keep reading to find out more.
While the SaaS industry covers a broad software product market, one element connecting these businesses is the need to build lasting customer relationships. And where does the answer lie? In software, of course.
One of the primary reasons your SaaS business needs its own CRM is that it helps you better understand your audience. As any marketer knows, understanding your audience is crucial to succeeding in your advertising and sales endeavors.
In addition, offering software as a service typically means that purchases are subscription-based. As such, ensuring consistently positive customer experiences is paramount to retaining customers and reducing churn. A great CRM platform can help with that.
Investing in an advanced CRM system will benefit your SaaS organization in a myriad of ways, including the following:
Depending on your SaaS offering, you’ll need a CRM system to support your sales, marketing, and customer support initiatives. In other words, there are a number of features to look out for to ensure you get the most out of your SaaS CRM solution.
Your SaaS sales cycle likely comprises several components, given that each prospect and customer’s buyer journey may differ. If prospects sign themselves up via your website, they may bypass your sales team altogether. At the same time, your team may need to schedule meetings and product demos with customers who have more specific needs.
When it comes to SaaS product marketing, you’ll need a CRM system that can help you generate and capture prospect information and let you assign leads to relevant sales pipelines. Your marketing team will also need email marketing tools to engage with prospects and customers regularly.
The ideal SaaS CRM will also provide your customer support team with easy access to critical customer information, helping them resolve issues quickly. They’ll also all have access to the same information as the rest of your company, ensuring consistent service delivery at every touchpoint.
Nutshell is the leading CRM for SaaS companies, offering a host of robust features to support your SaaS business, including the following:
Contact management is at the heart of what a CRM does. But you want a CRM solution that does more than just store and organize your contact details. Nutshell helps you bring in all your essential customer and prospect information, creating a central hub for your contact data
Create custom fields to organize the information in a way that makes sense for your business. Use tags and a broad selection of filters to further sort and segment contact lists and records. Nutshell will also scan the World Wide Web for additional contact information to fill in the blanks where information is missing.
Here’s what you can look forward to when you choose Nutshell for your contact management needs:
With leads of varying values coming in from several sources, you’ll want to create several pipelines to facilitate different sales processes. For example, individuals signing up for a trial may fall within a specific pipeline that involves personalized email engagement and follow-ups.
On the other hand, enterprise companies looking for a more advanced solution would need one-on-one contact with a sales team member. This could be in the form of calls and meetings and may include custom proposals and product demonstrations.
Nutshell lets you tailor your sales pipeline according to your SaaS business’s needs with the following features:
One of the worst things about working without a CRM is that you have to spend hours of your time painstakingly gathering customer data all on your own. But not with Nutshell.
We built our SaaS CRM specifically to minimize the time you spend on repetitive tasks by including email automation. Any day-to-day tasks that we could automate, we did, freeing you up to spend more time closing deals and managing other aspects of your sales efforts.
With Nutshell’s sales automation features, you can accomplish so much more, including:
A good CRM in itself is a powerful growth tool, but when coupled with state-of-the-art marketing tools, you have a system primed to boost revenue and profitability. Nutshell provides SaaS businesses with just the right tools for the job.
Leverage world-class marketing tools that help you promote your SaaS products, gather leads, nurture prospects, and develop lasting customer relationships. And simplify your marketing efforts with all your customer data and tools housed in one place—your CRM platform.
Here’s a peek at some of the marketing tools you’ll have access to when you choose Nutshell as your CRM for SaaS:
Find out what makes Nutshell different.
Nutshell is the best value for the money. The versatility and functionality make it a very easy and powerful product to use.
Mark M. Southwestern Scale Co.
I have used Act, Goldmine and Salesforce in the past, and I have found that Nutshell was the easiest to get started with and to set up custom fields. I would recommend Nutshell to others that are interested in an easy to learn and navigate CRM.
Craig C. Thermal-Tec
We left Hubspot for Nutshell because Hubspot was too complex. Nutshell makes software for humans.
Daniel H. EOS
When we were evaluating CRMs, the one deciding factor between Nutshell and Salesforce came down to spin up time and price. Nutshell wins on both counts (by a huge margin). Salesforce was 10 times as much per month for what we wanted.
Jason C. Arrow Container Corp
Integrations are another crucial aspect to look out for when choosing your ideal CRM solution. Picking a CRM system that facilitates connections with leading productivity tools, communication apps, lead generation software, and more is best. And finding a CRM that integrates with your SaaS company’s favorite software is the first prize.
At Nutshell, we understand the benefits of linking and working together with all your essential business applications. That’s why we provide thousands of CRM software integration options, including some of the world’s most popular apps, such as Google, Office 365, QuickBooks Online, Slack, and WordPress.
Nutshell users with a Zapier account can capitalize on over 5,000 more integration opportunities through Zapier. And for businesses with specific integration needs, you can always reach out to our integration engineers to find out whether a custom integration is possible.
Expand your capabilities with the following Nutshell CRM integration options:
Generating leads online, creating positive experiences, building relationships, and retaining customers—These are the primary goals of any SaaS company. To achieve these goals, you must be mindful of the software you choose to include within your tech infrastructure.
Choosing a CRM platform that aligns with your business goals is critical, which is why SaaS businesses prefer Nutshell. Apart from being a CRM powerhouse packed with plenty of essential features, Nutshell is also easy to use and comes with a handy mobile app, so you and your team can stay connected on the go.
Nutshell also offers SaaS sales, marketing, and customer support teams the following valuable benefits:
Our customers have lots to say about our CRM software. Check out our customer stories to learn more about how Nutshell has helped companies just like yours achieve and exceed their goals!
An easy to use, flexible CRM that helps teams organize their contacts, leads, and conversations in order to grow.
Perfect for small teams that need more reporting capabilities to help improve performance.
For teams that need CRM, sales automation, advanced reporting, and multiple pipelines to help you connect and close more leads.
For teams and organizations that need deeper customization, change logs, and AI features to improve efficiency.
For teams and organizations that need complete custom reporting, access controls, custom SQL access and no limits.
When you choose Nutshell as your SaaS CRM, you have the option to partner with 500+ digital marketing experts to help drive leads to your sales team.
We believe that Nutshell is the optimal CRM for SaaS companies. Our award-winning sales platform offers incredible ease of use, sales automation capabilities, in-depth reports, and the best customer service you’ll find. With our CRM tool, you can take your customer relationships to new heights and boost your revenue down the line.
Want to see what Nutshell can do for your SaaS company? Try it out for free for 14 days!
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