A well-tuned email marketing campaign is one of the best ways to keep customers coming back and supplying them with everything they need to know about your business.
Creating a truly effective and engaging email campaign used to be a full-time job in itself. Nowadays, modern automation tools like Constant Contact—an email marketing tool that integrates with Nutshell—make it easy to create engaging email marketing campaigns that will keep your business fresh in the minds of your customers.
Constant Contact can be a powerful marketing tool by itself, but when it’s paired with a CRM, you can use it to make your email marketing more targeted and impactful while taking a lot of the manual work out of lead nurturing.
To learn what Constant Contact is used for and what it offers, just keep reading!
Constant Contact serves more than 600,000 customers and is one of the world’s most popular email marketing platforms due to its flexibility and simplicity. It can help businesses with email marketing automation, campaign creation, and workflow creation, helping users turn leads into customers.
What is Constant Contact used for?
When properly set up and integrated with your CRM, Constant Contact serves as a dedicated automated assistant capable of sending the right emails to the right users at the right time, maximizing your engagement. But Constant Contact is more than just a platform for managing your email list. Here are a few things you (probably) didn’t know Constant Contact could do:
1. Trigger emails based on user actions
Effective marketing is all about understanding what your customers are looking for and providing it to them as seamlessly as possible.
That’s where Constant Contact’s automated triggers come into play. Within the Constant Contact interface, you can easily trigger a single email or an entire series of messages based on user actions.
Using the Constant Contact API, you can take things even further by integrating Constant Contact email features with your existing website.
This means that whenever a user does something—like clicking a link on your site or reading one of your previous emails—you can automatically send them follow-up emails related to these specific actions.
For example, you could set up a trigger to send a return customer a special coupon if they happen to be browsing a certain area of your site. With this high degree of targeting, you can serve them only the coupons they are most likely to put to use, simultaneously offering them savings while reminding them of what you have to offer.
You could even set up a series of emails from their inactivity. If a customer isn’t opening your emails, you can automatically resend messages or have a tailored message sent to grab the attention of these seemingly inattentive users.
You might think of an email as just a bunch of text and maybe a few images. But why take such a static approach? After all, the web is an interactive place.
Constant Contact makes it a breeze to add interactive content to your email. You can create emails that allow your users to do important things such as:
RSVP to an event
Fill out a poll or survey to provide invaluable customer feedback
Donate to your event or business
Put to good use, their suite of design tools allows you to create email campaigns that benefit both your customers and your business. Not only will this help you boost engagement and generate leads, it can also lead to a more seamless and enjoyable customer experience.
When your users feel like your emails are actually adding value to their everyday lives and not simply blasting them with advertisements, they’re far more likely to open and engage with them.
3. Track your results in real time
In many respects, email marketing is a game of numbers—and waiting. You’re sending out large volumes of emails over the course of days or weeks, so it’s always necessary to exercise a bit of patience in your expectations of results.
However, this doesn’t mean you should be left waiting in the dark. Constant Contact’s real-time email tracking gives you all the details you need to keep your finger on the pulse of your latest email marketing campaign.
You can track new and lost subscribers, see how many of your emails are being opened, track clicks, and get hard numbers on how many people are sharing your emails, as soon as your users perform these actions.
You’ll also find all the nitty-gritty details about your delivery rate, like how many emails bounce or are reported as spam.
But you get a bit more than just raw numbers. The Constant Contact email marketing platform integrates with your favorite CRM software, which provides detailed breakdowns complete with graphs, animations, and attractive graphics that you can easily view directly from your CRM dashboard.
On top of all the excellent reporting, the Constant Contact Knowledge Base even offers some handy tips on how to interpret your results and gauge the success of your email campaign.
Get CRM and email marketing in one
With Nutshell’s email marketing software, you can manage your email marketing directly from your CRM, so there’s no need to pay for and integrate a separate email marketing tool.
Email marketing begins with collecting email addresses. That means you need a reliable and engaging way to capture a user’s attention and ask for their information.
Some businesses and websites are downright pushy and spammy with their email collection techniques. With Constant Contact, you can create dynamic signup forms that can be triggered based on a variety of actions users would naturally perform on your site.
This allows you to create targeted messages which are only delivered to users who perform certain actions, providing you with an unobtrusive way to invite new users to join your email list.
Rather than an obnoxious popup that assaults every user on your site, you can create carefully targeted signup forms that only display when your users perform a specific action, visit a certain page, or scroll far enough down a page.
Constant Contact’s interface makes it simple to develop a code for attractive signup forms, which just needs to be copied and pasted onto your site to make it live.
Instead of hitting every visitor with a generic cookie-cutter message asking for their email, you can craft a targeted message that puts their needs and interests first, before suggesting they sign up for your email list so that you can help achieve their goals.
5. Design beautiful email templates in minutes
If you’ve opened an email from a major company in the last few years, you might have noticed how much pizzazz is being put into modern marketing emails.
Emails are now carefully formatted to direct the reader’s attention through clever graphics, careful layouts, and attractive fonts. Designing a snazzy email template is almost as much work as formatting and laying out a website.
But with Constant Contact, you don’t need to be a graphic designer just to make an attractive email campaign. Right out of the box, Constant Contact comes with a huge catalog of hundreds of attractive templates to choose from.
Should you be unable to find anything satisfactory among the selection of pre-made templates, Constant Contact makes it simple to create your own templates using their What You See Is What You Get (WYSIWYG) editor, which takes all the guesswork out of designing an email. Constant Contact even allows you to take a sneak peek at what your email will look like when displayed in popular email clients.
You’ll never need to fuss with HTML tags or CSS code (unless you want to, of course!). Just point, click, and drag images and elements wherever you want them. Use familiar tools like the color picker to change up the color scheme, or the built-in font selection to find the typeface that best represents your message.
You don’t even need to start from scratch. Constant Contact’s editor allows you to begin customizing any of their pre-made themes. Just dive in with one that’s closest to your vision and use the powerful toolkit to customize it to your heart’s content.
This editor is quite impressive on the surface, but there is also a lot going on under the hood. The Constant Contact email marketing platform takes care of all the nitty-gritty formatting details for you, ensuring that whatever you create, will be displayed beautifully on all the different devices your users will view it on, whether it’s a small mobile phone, a spacious tablet device, or a juggernaut desktop display.
Trends in email marketing
As email marketing evolves, it’s important that your business stays ahead of the curve to keep your audience engaged. Here are some email marketing trends to consider when using Constant Contact:
Hyper-personalization: Gone are the days of generic emails and simply adding a recipient’s name to ‘personalize’ the email. Today, marketers must deliver hyper-targeted content based on past behavior, preferences and more. This trend ties seamlessly with Constant Contact’s trigger emails. When a recipient takes a specific action, an email is automatically sent to them, tailored to their unique behavior.
AI-generated content: Marketers are increasingly using AI-generated copy and creative elements. This saves them time while creating relevant, optimized content. When using Constant Contact, you can leverage AI tools like ChatGPT or Copilot to help brainstorm creative subject lines or rewrite sections you’re stuck on. However, it’s important to ensure your content remains unique and not rely solely on AI-generated material.
Mobile-friendly designs: With most emails now being opened on mobile devices, it’s more important than ever to design emails that are optimized for mobile. When creating emails in Constant Contact, keep mobile users in mind, ensuring a seamless and enjoyable experience across all devices.
See how far email marketing can take your business
If you’ve just been relying on old-school, static email management software, it’s time to step into the new era of email marketing.
Constant Contact is all about growing your business through the efficacy and reach of your email lists. This is a philosophy that is reflected in its design, which is geared towards simplifying the user experience and setup of the software, letting you spend more time designing the perfect email campaign and finding novel methods of using your new tools to engage with customers old and new alike.
You can also opt to use Email marketing, our native email marketing automation tool, which enables you to design emails, create custom audiences, and send newsletters right from your CRM.
One notable difference when comparing Nutshell’s Email marketing with Constant Contact is that there’s no need to pay for and integrate a separate email marketing tool. Email marketing is also a native integration, which means an easy, one-click connection with your Nutshell CRM.
Powerful email marketing, minus the headaches
Nutshell’s Email marketing plugs directly into your CRM data, so you can create highly targeted audience segments, track the impact of your emails in real-time, and manage all your communications out of a single tool.
