Constant Contact offers email marketing automation, campaign creation, and workflow creation tools that make it easy to turn leads into customers.
One of the most compelling aspects of the platform is its capacity for integration with other software. By itself, Constant Contact can be a powerful marketing tool, but when it’s paired with a CRM, you can use it to make your email marketing more targeted and impactful while taking a lot of the grunt-work out of lead nurturing.
Connecting your email marketing platform to your CRM gives your sales team important context on each lead. Sales reps can use information from their email marketing software to understand how long a lead has been on their marketing list and which marketing messages they were most interested in (based on their history of opens or clicks). Sales reps can review this info before a sales call to have a more focused and relevant conversation.
Integrating Constant Contact with your CRM also saves your team a lot of time. Syncing both platforms means you don’t have to manually add new contacts in your email marketing platform when you create new contacts in your CRM, and vice versa.
|CRMs for Constant Contact||Standout Features|
|Nutshell||User-friendly, flexible CRM with unlimited data storage, Connects to Constant Contact through Zapier, Two-way contact sync, Personal Email Sequences, Pipeline Management|
|Hubspot||Powerful marketing platform, Connects to Constant Contact through Automate.io, Cross-functional workflows, Personal Email Sequences, Gmail and Outlook Extension|
|Pipedrive||Affordable CRM option, Two-way contact sync with Constant Contact, Exclusion of specific contacts from syncing, Email Connections, View Interaction Activities|
Now that you know the value of integrating your email marketing software with your CRM, here are three leading CRMs that integrate effectively with Constant Contact.
Nutshell offers a user-friendly, flexible CRM experience, while still being powerful enough for large teams and complex sales processes. Hands-down the greatest value in the CRM space, all Nutshell subscriptions come with unlimited data storage and free live support.
Nutshell’s Constant Contact integration through Zapier makes it easy to sync data from Constant Contact to Nutshell and vice-versa.
Any new contacts that are added to Nutshell or to Constant Contact will automatically be synced between the two applications. You can also use this integration to automatically update contacts across the two tools.
Heads up: Nutshell also offers its own native email marketing tool, which unites your CRM and email marketing data and enables you to send marketing emails right from your CRM.
Personal Email Sequences: Create and schedule one-on-one sales drips that are used to draw more replies from your prospects. These sales drips send email follow-ups automatically and stop the sequence once your contact responds.
Pipeline Management: With Nutshell, you can filter and segment leads based on any shared attribute, and put your hottest leads front and center. To help you visualize your pipeline, Nutshell offers a drag-and-drop board, a fully interactive map, and simple, spreadsheet-style lead lists.
HubSpot offers integration with Constant Contact through the use of Automate.io.
When you connect HubSpot and Constant Contact, your contacts will be synced automatically between the two platforms.
HubSpot also offers you the ability to create cross-functional workflows. You’ll be able to automate your workflows easily and see how people move throughout your campaigns.
Gmail and Outlook Extension: HubSpot, like Nutshell, offers browser extensions that allow your emails from Gmail and Outlook to automatically sync into HubSpot’s CRM.
Personal Email Sequences: HubSpot, again like Nutshell, offers you the ability to create and schedule sales drips that will continuously engage a user until they respond. This capability is offered with Nutshell’s Pro package (starting at $42/user/month), whereas with HubSpot, you have to pay for the sales add-on that costs $200 per user per month. While this feature is great, it is a bit expensive.
HubSpot offers a flexible pricing tier that gives users the ability to create and pay for a plan unique to them. If you’re looking for a free option, their CRM does offer a limited number of contacts with a free plan. This could work for you if you have a small team, or are just using the software yourself.
One of the biggest downsides to using Constant Contact with Hubspot is that Hubspot is also an email marketing platform: This is why they don’t offer direct integration with Constant Contact. You have to go through a third-party software to get the connection to work.
If you’re between Hubspot and Nutshell, see how they compare directly to each other.
Nutshell Campaigns plugs directly into your CRM data, so you can create highly targeted audience segments, track the impact of your emails in real-time, and manage all your communications out of a single tool. Get started for free!
Pipedrive is great for small teams looking for an affordable CRM option with a company-wide view of your sales pipeline. You’re able to easily manage leads and deals, track communications, and automate your sales process.
Using PieSync to connect Constant Contact to Pipedrive, you can set up real-time two-way contact syncs. Anytime you add a new contact to Constant Contact or Pipedrive, they’re synced with each other.
You can also decide which contacts you want to sync with the rule-based Intelligent Syncing, putting you in charge of your contacts. If there are some contacts you don’t want to receive certain emails, you have the option of excluding them from the syncing and keeping your lists clean.
You can also use Zapier to connect your Pipedrive with Constant Contact. The benefit of using Zapier over PieSync is that Zapier is free for a certain number of triggers. You’re also able to track very specific actions such as when someone opens an email, clicks on something in an email, or when there’s a new contact added to the software.
Pipedrive’s Email Connections: You’re able to sync your Gmail and Outlook contacts with the Pipedrive connection. This allows you to easily import your contacts into your Pipedrive database and into your Constant Contact account.
View Interaction Activities: As mentioned previously, you’re able to view when a new contact is added, when a contact takes action on an email, and when someone subscribes within Pipedrive.
It’s easy to get started with Pipedrive, but compared to Nutshell and HubSpot, it has fewer features to offer. You also have to use a third party to get the software to connect, and the only major benefit is the ability to cross-sync contacts.
To learn more about how Nutshell compares to Pipedrive, check out this comparison sheet.
Want an easy-to-use CRM with email marketing built right in? Give Nutshell a try.
You can easily integrate Nutshell with Constant Contact, or you can use our native email marketing tool. Nutshell Campaigns enables you to design and send emails, create audiences, and view your campaigns’ results right from your CRM.
Because your CRM and email marketing tool are one and the same, you won’t have to worry about syncing your data across platforms and you can see easily see how your email marketing campaigns impact sales.
Start a free 14-day trial with Nutshell today!
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