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Director of Content Marketing at and former VP of Marketing at Nutshell, Ben is a content marketing and organic lead generation expert. He helps B2B brands reduce their cost of acquisition, develop their personality, and gain share-of-attention in crowded industries. Ben is also a 5-time Jeopardy! champion and occasional fiction writer.

Jacob is a content and copywriter for SaaS companies specializing in sales, marketing, and customer experience. Through his writing, Jacob helps software companies provide their customers with relevant and useful information to help their businesses expand. Apart from contributing to the Nutshell Sell to Win blog, Jacob’s content has been featured on Hotjar, Sleeknote, and many more.

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