Skip to main content ↓

Nutshell is super user-friendly and intuitive

I would highly recommend Nutshell

Easy to use and... wait for it ... 100% buy in!

Nutshell is both simple and powerful

a white background with a few white clouds on it

The CRM for Distributors That Boosts Revenue

As a distributor, you can benefit immensely from using a customer relationship management (CRM) platform—and Nutshell is the perfect distribution business CRM for you.

Nutshell is the all-in-one CRM that helps you:

  • Manage your contacts and pipeline so you can close more deals
  • Streamline your processes through sales automation
  • Monitor sales performance through reporting and analytics
  • Grab your audience’s attention through email marketing campaigns
  • Keep all your software working in sync with seamless integrations
  • And get the customer support you need to keep everything running smoothly


How using a CRM for distributors can boost your sales

Distribution companies have to manage relationships not only with their retailer and wholesaler customers but also with the manufacturers they buy from. It’s a lot to keep up with, and it becomes more complicated the more businesses and points of contact are involved. And with the challenges of an increasingly global supply chain, your distribution company needs an efficient way to keep track of its data and strengthen ties with its partners.

That’s why you can benefit from using a CRM. CRMs organize and make sense of hundreds of contacts and leads for your business so your sales team stays on top of communications and never drops the ball on a deal. CRMs also provide in-depth insights into your customer base so you can sell more efficiently.

CRMs also help sales and marketing teams solve lots of other problems. The best CRM will help you:

How Nutshell’s features help distributors

Picking a CRM for your company is a major decision, as the right software can significantly increase your revenue and boost relationships with customers. Different CRMs offer a range of features at various price points, making it crucial that you compare platforms to find the best fit for you.

Looking for a mighty CRM with robust features that fill your distribution company’s unique needs? Nutshell has your back. Nutshell is an all-in-one CRM and email marketing platform that’s easy to use and provides the tools your team needs to kickstart sales.

There are several ways Nutshell can help your distribution company grow. Here are just four of the most prominent advantages of choosing Nutshell as your CRM.

Sales task automation to free your team to focus on what matters most


Whatever the size of your sales team, it’s hard to keep track of all the follow-ups, communications, and sales steps needed to win a deal. That’s especially true if you have long sales cycles that can run from several months to up to a year.

One of the primary benefits of a CRM is that it can automate day-to-day tasks that you’d otherwise have to handle manually. And when it comes to sales automation, Nutshell goes all-in.

Our CRM is built to automate as many sales tasks as possible, from advancing leads through your pipeline to reminding your sales reps to make the right moves at the right time. Email marketing is one of the best examples of Nutshell’s powerful automation—with Nutshell Campaigns, you can automatically send out emails to users when they take a particular action or enter a specific stage of the sales funnel.

Nutshell automates tasks like lead assignment, team reminders, and lead advancement, which will save your team time and help you close more deals.

Contact management to organize all your prospects and customers

Contact Management

Another essential feature to look for in your CRM for distributors is contact management. When your distribution company interacts with hundreds of people and businesses every week, you need a reliable platform to store and maintain all that information so you can nurture those relationships—and make more sales.

Nutshell’s contact management tool lets you streamline all your contact information in a single location, getting rid of your spreadsheets so you can find what you need faster. Log your emails and phone calls with leads, capture information directly from business cards, and let Nutshell find a contact’s social media accounts through People Enrichment. You can also easily import your contacts, calendar, and emails from any source to keep all your important information together.


With Nutshell’s contact management feature, your team can easily track and access information like:

  • A record of all your team’s interactions and communications with a particular customer
  • Important notes like the customer’s interest in a new product, preferences, and more
  • Sales history
  • Enriched company data like annual revenue and industry

In-depth reporting and analytics to gain critical insights

Nutshell reporting and analytics screenshot for how to manage a sales pipeline for a consulting firm

The whole point of a CRM for distributors is to help you gather data about the wholesalers and retailers you sell to. If you don’t learn anything from that data, it won’t be of any benefit to you. That’s why it’s critical that you pair your CRM with analytics.

At Nutshell, we understand how important your analytics are, which is why we have an entire tab of our CRM dedicated to reports. From the moment you click on the tab, you’ll be able to view an overall report of your sales, but it doesn’t stop there.

You can create custom reports on virtually any metric of your choosing, meaning you can get insights into every imaginable facet of your sales and marketing. You can also segment those metrics based on specific products, manufacturers, or wholesalers.

A user-friendly platform and high-level customer support to keep things running smoothly

a group of Nutshell employees are posing for a picture on a yellow background

Many distributor CRMs are so over-complicated that it can be a daily battle to figure out how to navigate the platform. But at Nutshell, we go out of our way to make our CRM simple to navigate and use.

Whether you want to track multiple sales pipelines or see where leads are geographically located so you can target your marketing efforts, Nutshell makes it simple. Additionally, you can easily look up specific wholesalers by searching names or contact information or filtering your People, Companies and Leads by a range of characteristics.

Nutshell also provides top-tier customer support to all of our customers—for free. Many CRMs provide the tool and then leave you hanging out to dry if you experience issues, but not us. We have a dedicated team ready to help answer any questions or problems you may have as thoroughly and efficiently as possible.

That alone sets Nutshell in a category unmatched by any other CRM.

Without a doubt, Nutshell has been instrumental in organizing our contact lists and has eliminated the need to maintain multiple spreadsheets for our contacts. Nutshell has not only streamlined our contact management process but has also saved us a significant amount of time, allowing us to focus on engaging with our partners and stakeholders. The email tool, in particular, has been especially helpful in improving our communication and engagement with our contacts.

Ana S

When we were evaluating CRMs, the one deciding factor between Nutshell and Salesforce came down to spin up time and price. Nutshell wins on both counts (by a huge margin). Salesforce was 10 times as much per month for what we wanted.

Jason C. Arrow Container Corp

We see Nutshell as a “team member” in growing our company.

Dirk E. Global CIF, LLC

Nutshell is the CRM and email marketing tool I have been searching for since 1992.

Evan T Account Executive

Nutshell has helped my staff clear up literally 50% of their time.

Jennifer A. Eclectic Music

CRM integrations for distributors

Your distribution company already works in multiple software platforms to manage tasks like accounting, project management, team communication, and more. In your search for a CRM, pay attention to the kinds of software integrations each option offers.

Whether the integration is native or through a platform like Zapier, syncing your software is critical to helping your team perform at their best.

Here are a handful of the most important types of integrations for distribution companies:

Why use Nutshell CRM for your distribution business?

So, why use Nutshell’s CRM software for distribution companies over another platform?

At Nutshell, we understand how competitive the distribution industry is, and how long the sales cycles can be. That’s why we built an easy to use CRM equipped with built in functionality that helps distributors manage & automate their sales processes to close more sales.

With Nutshell, you’ll get:

Say goodbye to juggling multiple tools and platforms to grow your business, and say hello to your all-in-one sales and marketing solution with Nutshell.

But don’t just take our word for it.

Our customers have lots to say about our CRM software. Check out our customer stories to learn more about how Nutshell has helped companies just like you achieve and exceed their goals!

Read customer stories

Explore our plans

All plans include unlimited CRM contacts, unlimited data storage, and technical support from real human beings.

Billed Annually
Billed Monthly
a logo for Nutshell Foundation with an orange acorn

Simple, flexible CRM that helps teams organize their contacts, leads, and conversations.

$16 per user per month

Included in all plans…

  • Unlimited Data, People, Company & Leads
  • Contact management and communication timelines
  • Email and calendar sync
  • Customizable single sales pipeline
  • Sales and lead reporting
  • Drag-and-drop pipeline board and interactive lead map
  • Embeddable web forms
  • Activity reminders
  • Free onboarding white glove imports
  • Free live support
  • And more
Compare plans
See More
a Nutshell Pro logo with an orange acorn on it

CRM, sales automation, and advanced reporting to help your team maximize every opportunity.

$42 per user per month

Everything in Foundation, plus…

  • Sales automation
  • Multiple pipelines
  • Personal email sequences
  • Sales quotas and activity quotas
  • Full reporting suite, including Activity, Funnel, and Forecast reports
  • Click tracking notifications
  • Up to 5 Teams
  • Unlimited in-app phone dialing and recording
  • Connected form set up
  • And more
Compare plans
See More

Harness the power of artificial intelligence to improve efficiency, effectiveness and revenue in your CRM.

$52 per user per month

Everything in Pro, plus…

  • 50 AI timeline summarizations per user each month
  • Zoom transcription summarization
  • Click tracking notifications (also in Pro)
  • Connected form set up (also in Pro)
  • Unlimited in-app phone dialing and recording (also in Pro)
  • And more
Compare plans
See More
a blue and orange logo for Nutshell Enterprise

No limits. No caps. No breaking the bank. Our tier that gives your team the most firepower without costing a fortune.

$67 per user per month

Everything in Power AI, plus…

  • Unlimited pipelines and custom fields
  • 100 AI timeline summarizations per user each month
  • API support, Audit log, Changelog and read-only SQL access
  • Enterprise SSO, User/Group provisioning & other SCIM provisioning: Microsoft Azure & ADFS, Google Workspace SAML, Okta, Auth0, OneLogin, & PingFederate
  • Multiple currencies
  • Free scheduled phone support
  • Dedicated success strategist (5 user minimum)
  • And more
Compare plans
See More
a group of people are gathered around a laptop with a light bulb above them

When you choose Nutshell as your CRM, you have the option to partner with 500+ digital marketing experts to help drive leads to your sales team. Learn More

Drive more sales with Nutshell as your distributor CRM

You need a CRM for distributors, and Nutshell is without a doubt one of the best ones you’ll find. When you use our tool, you’ll be relieved by how simple, intuitive, and efficient it is, not to mention the fact that it comes with the support of our service team.

That said, you may be hesitant to sign up without knowing exactly what you’re getting—and that’s understandable. That’s exactly why we offer a 14-day free trial that allows you to experience the tool for yourself before committing. Get started today!

Start Your Free Trial

Join 30,000+ other sales and marketing professionals. Subscribe to our Sell to Win newsletter!