Distribution companies are in a unique position compared to many other businesses. Rather than making and selling your own products, you buy products from manufacturers and then sell those products to wholesalers.
That means you have to keep up not only with companies you sell to, but also those you buy from. It’s a lot to manage, and it can become overwhelming trying to keep up with all the people and businesses involved. That’s why you can benefit from using a CRM.
If you’re looking for the ideal CRM for distributors, look no further than Nutshell. Our platform is optimized for businesses just like yours, and you can keep reading to find out how and why.
You might wonder what makes a distribution business CRM such a useful tool. And there are a couple of answers to that question.
The main way CRMs benefit you is by providing in-depth insights into your customer base. To help you price and sell the products you distribute, you need to have a full understanding of the wholesalers that buy those products.
For instance, some wholesalers only work with retailers in a particular geographical area, so your marketing to those wholesalers should reflect that. To understand how to market to that area, though, you’ll need to gather and analyze data related to it. That’s what a CRM can do.
Additionally, CRMs are great for helping you automate basic sales tasks like email marketing. That frees you to spend more time on other things and drive more sales.
Switching CRMs doesn’t have to disrupt your business. Our friendly support team will help you import your customer data from spreadsheets or another CRM so you can get up-and-running fast.
Nutshell gives your business the flexibility to track different kinds of effort.
See where your clients and prospects are located on an interactive map. For businesses that serve a specific geographic region, Nutshell’s map view is a must-have.
Design a customized sales process for your business that reduces time-wasting tasks and helps your reps know what to do at every stage of the sale. See it in action here.
Engage your email subscribers with beautifully designed newsletters, announcements, and drip sequences. Our powerful filtering tools let you build targeted email audiences in a snap.
There are several ways Nutshell can benefit your distribution company. Here are just four of the most prominent advantages of choosing Nutshell as your CRM.
As we alluded to just a moment ago, one of the primary benefits of a CRM is that it can automate day-to-day tasks that you’d otherwise have to handle manually. When it comes to sales automation, Nutshell goes all-in.
Our CRM is built to automate as many sales tasks as possible. As we referenced a moment ago, email marketing is one of the best examples of this—Nutshell can automatically send out emails to users when they take a particular action or enter a specific stage of the sales funnel.
Nutshell can also automate tasks like lead assignment, team reminders, and lead advancement, which will save your team time and help you close more deals.
Another huge plus of using Nutshell is that it’s incredibly user-friendly. Many distributor CRMs are so over-complicated that it can be a daily battle to figure out how to navigate the platform. But at Nutshell, we go out of our way to make our CRM simple to navigate and use.
One way we do that is by dividing your prospects into three main tabs—People, Companies, and Leads. This makes it very easy to switch between different stages of the sales funnel when you want to import or view data.
Additionally, you can easily look up specific wholesalers by searching names or contact information.
The whole point of a CRM for distributors is to help you gather data about the wholesalers you sell to. If you don’t take the time to actually learn anything from that data, it won’t be of any benefit to you. That’s why it’s critical that you pair your CRM with analytics.
At Nutshell, we understand how important your analytics are, which is why we have an entire tab of our CRM dedicated to sales reports. From the moment you click on the tab, you’ll be able to view an overall report of your sales, but it doesn’t stop there.
You can create custom reports on virtually any metric of your choosing, meaning you can get insights into every imaginable facet of your sales and marketing. You can also segment those metrics based on specific products, manufacturers, or wholesalers.
Finally, Nutshell stands out from other distribution company CRMs for our exceptional customer service. Many CRMs provide the tool and then leave you hanging out to dry if you experience issues, but not us. We have a dedicated team ready to help answer any questions or problems you may have.
Not only is our team consistently available to help you, but we’re also friendly and efficient. We won’t leave you on hold for hours or throw corporate jargon at you without actually helping. Instead, we’ll listen to you and work quickly to resolve your issue.
That alone sets Nutshell in a category unmatched by any other CRM.
Our customers close over $7 Billion in sales each year with Nutshell!
You need a CRM for distributors, and Nutshell is without a doubt one of the best ones you’ll find. When you use our tool, you’ll be relieved by how simple, intuitive, and efficient it is, not to mention the fact that it comes with the support of our service team.
That said, you may be hesitant to sign up without knowing exactly what you’re getting—and that’s understandable. That’s exactly why we offer a 14-day free trial that allows you to experience the tool for yourself before committing. Get started today!
Join 30,000+ other sales and marketing professionals. Subscribe to our Sell to Win newsletter!