Strong partnerships with customers are the cornerstone of success for your heavy equipment dealership, but these relationships weaken when you use inefficient systems and disorganized data.
Nutshell is the all-in-one customer relationship management (CRM) platform that helps heavy equipment companies balance lead management, communications, and sales so they can generate more revenue.
When your objectives are to sell more of your heavy equipment, surge ahead of your competition, and build customer loyalty, a spreadsheet or overly complicated system just won’t do. To achieve these goals, you need an easy-to-use platform with hard-hitting features.
A CRM can serve as a central location for heavy equipment dealerships to track leads, manage customer partnerships, improve internal communication, and streamline everyday processes like contacting customers.
Here’s what the right CRM enables heavy equipment dealers to do:
As a heavy equipment dealer, you likely deal with challenges in your marketing efforts, inventory management, and follow-up with customers to strengthen partnerships. You and your team work hard, and your CRM should, too.
The specific CRM your heavy equipment dealership uses has a huge impact on your business growth. Important factors to consider when choosing a CRM include the platform’s features, ease of use, cost, and customer support. When you balance those elements, you’ve found a CRM that will streamline your team’s processes and generate higher equipment sales and rentals.
Nutshell is the CRM that propels revenue by helping your team close more deals. As the best Next Action Selling CRM on the market, Nutshell offers features to get your sales and marketing teams working together to accelerate growth.
Take a look at some of the key CRM features you get with Nutshell:
To make the most of every opportunity, you need an efficient way to track interactions with leads, organize customer information and notes, and simplify outreach. It should be easy for your entire team to store and manage important data like purchase history and conversations, then access it whenever you need it to close a sale.
Nutshell is a central repository for all your customer data, making it easy to store and sort contact information. With Nutshell’s contact management features, you can:
Store unlimited contact data in your customer database.
See a full timeline of every interaction you’ve had with a contact, from email and phone conversations to purchase history.
Pin team notes to the top of your contact timelines to keep your entire team updated on the most important information.
Store contracts and proposals on contact pages so you never lose a document.
Easily import contact data from any source or get help from our team with our free white glove data imports.
Nutshell understands the team at your heavy equipment dealership may be juggling complex sales processes, multiple points of contact, and lots of tasks. You need powerful CRM tools to make the most of your sales opportunities.
That’s why we built our CRM with sales automation features to help you simplify everyday activities and get more out of your work week:
Having access to all your saved customer data in one place is critical for communicating effectively with your team—and building the loyalty that encourages repeat business.
Whether you need to share notes with another sales rep or reach out to a potential buyer, Nutshell has the tools to make collaboration seamless:
Email marketing is an effective way to get the word out about your dealership’s offerings. Whether you’re stocking a new type of equipment, running special financing offers, or sharing seasonal deals, a powerful email marketing platform can improve your reach.
Nutshell’s built-in email marketing platform, Nutshell Campaigns, connects to your CRM data so you can easily generate audiences, automate professional emails, and track engagement. Nutshell Campaigns gives you the power to:
To drive revenue, your heavy equipment dealership needs insight into how your current processes and strategies are working so you can make improvements. That goes for sales and marketing.
Nutshell’s reporting and analytics features enable easier performance tracking, so you get the hard data you need to make more informed decisions. With Nutshell’s CRM for heavy equipment dealers, you can:
Nutshell is the best value for the money. The versatility and functionality make it a very easy and powerful product to use.
Mark M. Southwestern Scale Co.
I have used Act, Goldmine and Salesforce in the past, and I have found that Nutshell was the easiest to get started with and to set up custom fields. I would recommend Nutshell to others that are interested in an easy to learn and navigate CRM.
Craig C. Thermal-Tec
We left Hubspot for Nutshell because Hubspot was too complex. Nutshell makes software for humans.
Daniel H. EOS
When we were evaluating CRMs, the one deciding factor between Nutshell and Salesforce came down to spin up time and price. Nutshell wins on both counts (by a huge margin). Salesforce was 10 times as much per month for what we wanted.
Jason C. Arrow Container Corp
When all your dealership’s software is working together seamlessly, your team saves time and energy on time-consuming data entry. Plus, you ensure all your data is synced across your platforms.
Heavy equipment dealerships need a range of software solutions, from document management platforms to accounting software. When you need it most, Nutshell’s integrations are there to support your team. With dozens of native integrations, thousands more through third-party solution Zapier, and our own integration solution AppConnect, the sky is the limit when it comes to your integration needs.
To push past the competition, heavy equipment dealers need the right solutions to manage customer interactions, marketing campaigns, and sales pipelines. And Nutshell CRM is just the tool you need for the job.
Nutshell comes with all the features mentioned above, plus free customer support on every plan. And with our intuitive design, your team will find it easy to get up and running.
With Nutshell as your CRM for heavy equipment dealers, you empower your team with:
Thousands of businesses and organizations across industries use Nutshell to close more deals, manage their contact data, and build customer loyalty.
Take a look at how Nutshell has been helping companies thrive in the heavy equipment industry:
When you choose Nutshell as your Heavy Equipment Dealership CRM, you have the option to partner with 500+ digital marketing experts to help drive leads to your sales team. Learn More
Ready to grow your heavy equipment company? Nutshell can help!
Our all-in-one CRM for heavy equipment dealers gives you and your team all the tools you need to sell more of your products so you can achieve your business goals.
And our friendly team is there to help you every step of the way, whether you need help maximizing your sales with one of our features or run into a technical glitch.
Try Nutshell free for 14 days, or contact our team to discover how Nutshell can transform the way you do business.
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