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Forming strong, long-lasting relationships with prospects and current clients is the key to unlocking more conversions, loyal customers, and revenue for your manufacturing company. That’s why every manufacturing business can benefit from using a customer relationship management (CRM) platform.
But which one should you choose? We’ve compiled the five best CRMs for manufacturing companies in 2024 to help you find the best fit!
So, just keep reading to see our top picks!
P.S. Want to get started with one of the top CRMs for manufacturing right away? Say hello to Nutshell. Nutshell is a hassle-free CRM that makes maximizing your sales and revenue a piece of cake.
Sign up for your free 14-day trial to see how Nutshell can help you manufacturing company grow!
Try Nutshell free for 14 days or let us show you around before you dive in.
A CRM tailored for manufacturing companies is a customer relationship management (CRM) system specifically designed to address the unique needs of the manufacturing sector. It boosts team collaboration, oversees supplier relationships, and tracks important data to deliver a comprehensive view of customer interactions and sales performance for manufacturing companies.
Manufacturing businesses tend to have a particularly complex business model involving several stakeholders. From sourcing raw materials to designing, building, testing, selling, and distributing to retailers, there are many balls to keep in the air.
As a result, sales cycles can be complicated and often lengthy, requiring accurate forecasting and immaculate organization and timing. And there’s a good chance your company has tools in place to help you achieve your efficiency and profitability objectives.
However, most manufacturers implement software solutions per department or function, leaving you with multiple tools and broken communication across departments.
With top-of-the-line CRM software for product manufacturers and producers, you can encourage better team collaboration, bridging the gap between marketing, sales, customer support, and other departments.
A great CRM system also allows you to manage suppliers and customers, automate workflows, track and analyze critical data, and integrate your favorite tools for an enhanced customer and employee experience.
While the benefits of employing a centralized CRM system within your manufacturing business are clear, the best CRM for manufacturing is the one that meets your needs. Finding the right software for your needs is vital. Much like manufacturing companies, no two CRMs function in precisely the same way, so it’s important to determine the features needed to support your operation successfully.
When you consider the common overarching operational processes relevant to most manufacturing organizations, these are the core CRM features you should seek:
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Implementing CRM systems in manufacturing can present several challenges. Firstly, integrating the CRM with your existing systems can be difficult, so it’s important to choose a solution that offers support and guidance throughout the integration process. Customizing the CRM to meet the specific needs of a manufacturing company may also require significant effort and be time-consuming.
Additionally, manufacturing companies often handle large volumes of customer data across different departments, making data consolidation and management complex. It is also essential that your team is properly trained to effectively use and adopt the new CRM system.
Despite these challenges, by following the right process, they can be overcome, allowing you to unlock the full potential of a CRM tailored to manufacturing.
Let’s explore the best CRM options for manufacturing businesses.
Check out the comparison table below and then keep reading to see our top picks for the best manufacturing CRM software in 2024!
CRM Platform | Pricing | Free Trial | Mobile App | Support |
Nutshell | Starting at $16 per user per month | 14-day free trial | Yes | Support available via email and live chat |
Freshsales | Starting at $9 per user per month | 21-day free trial | Yes | Knowledge base center with articles and guides |
Zoho CRM | Starting at $18 per user per month | 15-day free trial | Yes | Support available via email, live chat, phone, or remote assistance session |
Pipedrive | Starting at $12 per user per month | 14-day free trial | Yes | Support available via live chat and email 24/7 |
Keap | $249 per month | 14-day free trial | Yes | Support available via online chat |
Pricing: Starting at $16 per user per month
Free trial: 14-day free trial
Mobile app: Yes
Support: One-on-one support via email and live chat
The top spot on our list of the best manufacturing and producer CRM software goes to Nutshell. Providing a user-friendly interface and a hassle-free experience, Nutshell allows every member on your team to easily make the most of every feature so you can sell more of your products.
You can use Nutshell to view your sales performance and see which products are the most popular, track every lead that enters your sales pipeline, learn how clients interact with your brand, send automatic, personalized emails to encourage your prospects to convert, and much more.
With Nutshell, you’ll have all the tools you need in a single platform to generate and convert more prospects, so you can sell more of your products and grow your manufacturing company.
Pricing: Starting at $9 per user per month, free plan available
Free trial: 21-day free trial
Mobile app: Yes
Support: Knowledge base center with articles and guides
Second on our list of the top CRMs for manufacturing businesses is Freshsales. This top CRM enables product manufacturers and producers like yours to better understand their current clients and prospects with a complete 360-degree view.
Freshsales helps you understand how clients interact with your brand, team, and website, so you can create personalized experiences tailored to their unique needs and interests.
This CRM platform also integrates with other tools and platforms like Slack, so your team can easily collaborate on deals.
Pricing: Starting at $18 per user per month
Free trial: 15-day free trial
Mobile app: Yes
Support: Support via email, live chat, phone, or remote assistance session
The third spot on our list of the best CRM software for manufacturing businesses is Zoho. You can use Zoho to automatically collect information from prospects who inquire about your products, access detailed reports about your sales performance, manage your leads, and more.
Plus, Zoho’s CRM also integrates with their other tools and platforms, like their marketing, sales, and project management suites, so you can manage all of your selling activities through their multiple tools.
Pricing: Starting at $12 per user per month
Free trial: 14-day free trial
Mobile app: Yes
Support: Support available via live chat and email 24/7
Pipedrive is next on our list of the best CRMs for the manufacturing industry in 2024. If your manufacturing business is in need of a simple CRM that provides all the essential features you need to sell more products, then Pipedrive is for you.
This handy CRM platform helps you customize your sales pipeline and workflow, so you can manage all your leads in a way that works best for you and your team.
Pipedrive also comes equipped with a user-friendly interface, making it easy for your team to navigate and use all of Pipedrive’s features.
Pricing: Starting at $249 per month
Free trial: 14-day free trial
Mobile app: Yes
Support: Support available via online chat support, a help center with guides, and user community
Last on our list of the top CRMs for manufacturing is Keap. If you want to improve your team’s productivity so they can spend more time earning sales and less time on time-consuming tasks like data entry, Keap could be the CRM platform for you.
Keap helps you automatically collect leads from your website forms, store all your client and prospect contact information, write texts and emails using pre-created templates, and much more.
You can also use Keap to personalize your prospect’s experiences to encourage more sales and revenue for your manufacturing company.
Feeling overwhelmed by the options available? Let’s simplify the decision-making process with these key best practice:
Ready to maximize your revenue with the best manufacturing CRM software? Nutshell has you covered.
With a user-friendly interface and features, we designed Nutshell to be as hassle-free as possible so every member of your team can maximize your revenue with every feature. Plus, no matter which plan you choose, our friendly support team is on hand by live chat and email to help you get the most out of Nutshell and power growth for your manufacturing company.
Try Nutshell out for yourself with absolutely no commitment by signing up for your free 14-day trial today!
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