Forming strong, long-lasting relationships with prospects and current clients is the key to unlocking more conversions, loyal customers, and revenue for your manufacturing company. That’s why every manufacturing business can benefit from using a customer relationship management (CRM) platform.
But which one should you choose? We’ve compiled the five best CRMs for manufacturing companies in 2024 to help you find the best fit!
P.S. Want to get started with one of the top CRMs for manufacturing right away? Say hello to Nutshell. Nutshell is a hassle-free CRM that makes maximizing your sales and revenue a piece of cake.
Sign up for your free 14-day trial to see how Nutshell can help you manufacturing company grow!
Manufacturing businesses tend to have a particularly complex business model involving several stakeholders. From sourcing raw materials to designing, building, testing, selling, and distributing to retailers, there are many balls to keep in the air.
As a result, sales cycles can be complicated and often lengthy, requiring accurate forecasting and immaculate organization and timing. And there’s a good chance your company has tools in place to help you achieve your efficiency and profitability objectives.
With advanced CRM software, you can encourage better team collaboration, bridging the gap between marketing, sales, customer support, and other departments.
A great CRM system also allows you to manage suppliers and customers, automate workflows, track and analyze critical data, and integrate your favorite tools for an enhanced customer and employee experience.
Crucial CRM features for the manufacturing industry
While the benefits of employing a centralized CRM system within your manufacturing business are clear, finding the right software for your needs is vital. Much like manufacturing companies, no two CRMs function in precisely the same way, so it’s important to determine the features needed to support your operation successfully.
When you consider the common overarching operational processes relevant to most manufacturing organizations, these are the core CRM features you should seek:
Detailed customer insights: You should be able togain a quick overview of and dig deeper into customer and prospect data, such as interactions, purchases, behavior, and sources.
Automated sales and workflow processes: Ensure you can minimize the time your team spends on tedious tasks like lead uploading, scoring, assigning, and management through automation.
Seamless information sharing: Your CRM should bring all your data into one platform for quick and easy information sharing, breaking departmental silos and making your teams more efficient, productive, and profitable.
Easy deal and pipeline management: Make sure your CRM software offers a robust overview of essential sales data, including deals, products, and pipelines.
Top-tier email marketing tools: Find a CRM that levels up your sales and marketing efforts with personalized emails and automated drip sequences to nurture leads and build stronger customer relationships.
Advanced analytics and reporting: A CRM with comprehensive data and reporting capabilities translates to more accurate forecasting, better decision-making, and more effective sales and marketing strategies.
Looking for an easy-to-use CRM with all the features you need to boost sales?
Support: One-on-one support via email and live chat
The top spot on our list of the best manufacturing CRM software goes to Nutshell. Providing a user-friendly interface and a hassle-free experience, Nutshell allows every member on your team to easily make the most of every feature so you can sell more of your products.
You can use Nutshell to view your sales performance and see which products are the most popular, track every lead that enters your sales pipeline, learn how clients interact with your brand, send automatic, personalized emails to encourage your prospects to convert, and much more.
With Nutshell, you’ll have all the tools you need in a single platform to generate and convert more prospects so you can sell more of your products and grow your manufacturing company.
2. Freshsales
Pricing: Starting at $15 per user per month, free plan available
Free trial: 21-day free trial
Mobile app: Yes
Support: Knowledge base center with articles and guides
Second on our list of the top CRMs for manufacturing is Freshsales. Freshsales enables manufacturing companies like yours to better understand their current clients and prospects with a complete 360-degree view.
Freshsales helps you understand how clients interact with your brand, team, and website so you can create personalized experiences tailored to their unique needs and interests.
This CRM platform also integrates with other tools and platforms like Slack, so your team can easily collaborate on deals.
3. Zoho CRM
Pricing: Starting at $14 per user per month
Free trial: 15-day free trial
Mobile app: Yes
Support: Support via email, live chat, phone, or remote assistance session
The third spot on our list of the best CRM software for manufacturing companies is Zoho. You can use Zoho to automatically collect information from prospects who enquire about your products, access detailed reports about your sales performance, manage your leads, and more.
Plus, Zoho’s CRM also integrates with their other tools and platforms, like their marketing, sales, and project management suites, so you can manage all of your selling activities through their multiple tools.
4. Pipedrive
Pricing: Starting at $14.90 per user per month
Free trial: 14-day free trial
Mobile app: Yes
Support: Support available via live chat and email 24/7
Pipedrive is next on our list of the best CRMs for manufacturing companies in 2024. If your manufacturing business is in need of a simple CRM that provides all the essential features you need to sell more products, then Pipedrive is for you.
This handy CRM platform helps you customize your sales pipeline and workflow so you can manage all your leads in a way that works best for you and your team.
Pipedrive also comes equipped with a user-friendly interface, making it easy for your team to navigate and use all of Pipedrive’s features.
5. Keap
Pricing: Starting at $159 per month
Free trial: 14-day free trial
Mobile app: Yes
Support: Support available via online chat support, a help center with guides, and user community
Last on our list of the top CRMs for manufacturing is Keap. If you want to improve your team’s productivity so they can spend more time earning sales and less time on time-consuming tasks like data entry, Keap could be the CRM platform for you.
Keap helps you automatically collect leads from your website forms, store all your client and prospect contact information, write texts and emails using pre-created templates, and much more.
You can also use Keap to personalize your prospect’s experiences to encourage more sales and revenue for your manufacturing company.
Get started with one of the best CRMs for manufacturing today
Ready to maximize your revenue with the best manufacturing CRM software? Nutshell has you covered.
With a user-friendly interface and features, we designed Nutshell to be as hassle-free as possible so every member of your team can maximize your revenue with every feature. Plus, no matter which plan you choose, our friendly support team is on hand by live chat and email to help you get the most out of Nutshell and power growth for your manufacturing company.
Try Nutshell out for yourself with absolutely no commitment by signing up for your free 14-day trial today!
