What is MarketingCloudFX?
MarketingCloudFX was built by the experts at WebFX with the goal of connecting sales data and marketing data to fuel data-driven marketing decisions.
MarketingCloudFX has over 20 features and capabilities within the tool that allow you to gain deeper insights into your audience and launch data-backed campaigns that drive more revenue for your business.
From there, MarketingCloudFX helps you track and attribute leads to marketing campaigns, optimize your sales cycle, and track every marketing dollar you spend.
With MCFX, you can:
- Leverage your customer data for more targeted campaigns
- Remarket to in-pipeline leads to increase sales conversion rates
- Expand your reach to new audiences that reflect your highest-quality leads
- And more!
MCFX & Nutshell: A Match Made in (Data) Heaven
Combining Nutshell with MCFX creates a data powerhouse that enables your business to make impactful marketing decisions. You can:
- Improve campaign targeting: Your Nutshell CRM data holds the key to understanding who your most qualified customers are, what types of users or companies are turning into new customers, and more. MarketingCloudFX can use this information to automatically communicate this information with ad networks to improve targeting on Google Ads, Meta Ads (Facebook), and ABM or CTV channels.
- Remarket to in-pipeline leads: If you have a longer sales process, you might consider marketing to users that are actively talking with the sales team in order to keep your business top of mind throughout the sales process. MarketingCloudFX makes this easier by automatically creating lists of users in the pipeline and sending them to ad networks for targeting. Using the power of MarketingCloudFX, you can reach your most qualified prospects across devices and marketing channels to increase likelihood of becoming a new customer.
- Expand your reach to more qualified prospects: You can use MarketingCloudFX to find new prospects for your business two ways. First, you can use your customer data to create lookalike audiences to target on ad networks like Google Ads, Meta Ads (Facebook), and more. Second, you might use MCFX’s prospecting tool to identify new businesses that fit your target company profile and get information for your sales team’s outreach efforts.
- Measuring and reporting on ROI: By connecting your marketing data and sales data, Nutshell can pass closed won revenue data back to MarketingCloudFX to tie real revenue to specific campaigns, networks, and marketing efforts.
How MarketingCloudFX Enhances Your Nutshell Experience
Integrating Nutshell with MarketingCloudFX takes your CRM experience to the next level. MCFX offers great features like:
- Marketing attribution:Wondering what campaigns turned leads into sales? MCFX can help you understand what campaigns drove leads to convert, so you can capture and convert more leads for the future and beyond.
- Lead tracking: MarketingCloudFX helps you track how users interact with your business, so you can better understand how to move leads through your sales funnel.
- Advanced reporting:Gain deeper insights into your marketing campaigns with advanced reporting from MCFX. This reporting helps you better understand your leads in Nutshell, so you can make smarter marketing decisions.
Requirements
MarketingCloudFX is exclusive to WebFX clients where the integration and setup of MCFX is FREE for all clients. As an added bonus of our partnership, WebFX clients also get 10 free seats for Nutshell (a $490 monthly value).
If you’re not currently a WebFX client, learn more about working with WebFX here!
Already a WebFX client? Request setup for the Nutshell integration or talk to your account manager to get started!
Experience the Power of Data-Driven Marketing
Ready to put your Nutshell data to work generating more qualified leads for your business? Explore WebFX’s digital marketing solutions and request your custom strategy proposal today!
