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Nutshell is super user-friendly and intuitive

I would highly recommend Nutshell

Easy to use and... wait for it ... 100% buy in!

Nutshell is both simple and powerful

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A comprehensive CRM comparison

Nutshell vs. Insightly

Choosing the right CRM is crucial for your business. Explore why Nutshell is the right CRM over Insightly. Nutshell’s standout features include:

  • Powerful yet easy-to-use CRM, sales, and marketing automation platform
  • An affordable pricing model that doesn’t compromise on features
  • Industry-leading pipeline automation tools with advanced functionality
  • In-app email marketing suite with robust marketing and analytics
  • Providing free world-class customer support
nutshell vs insightly comparison

What is Insightly?

Insightly tailors its three tiers of service to its over 25,000 brands that seek to improve business-customer relations and streamline workflows. It offers all the basic CRM tools you need to get started. Their simple user interface allows for the creation of custom pipelines and provides all the tools and functionality needed to manage them. Insightly offers strong filtering that allows large lists to be sorted into manageable groups.

While Insightly may appeal to small businesses, there are critical drawbacks that can hinder overall productivity and efficiency. The hefty price tag associated with their onboarding and support plans raises concerns, as many users find them quite expensive. Moreover, users have reported significant issues such as crawling load times, dropped email attachments, and lackluster or unusable sales reports.

What is Nutshell?

Nutshell is an award-winning CRM platform that helps B2B sales and marketing teams work together to close more deals. Powerful enough to support any element of your business and simple enough to implement without a paid admin or IT department, Nutshell is favored among small to medium-sized companies who know better than to overpay for software they’ll never use. Furthermore, Nutshell’s features often outshine the competitors in terms of both usability and comprehensiveness, according to customer reviews.

Nutshell is dedicated to helping businesses grow their revenue and solving the most critical challenge of sales and marketing software: motivating teams to use it. We’re passionate about our customers’ success, and we love finding new ways to take the frustrations out of selling.

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Nutshell vs. Insightly Comparisons

Insightly or Nutshell? There are many comparisons to make between these two customer relationship management (CRM) software offerings, and by the end of this article, you’ll have an idea of which is best for your company’s business needs.

Insightly Pros

Existing customers often note Insightly’s impressive ease of use when reviewing the program. Even people new to CRM software can navigate it easily and manage all basic functions, gaining valuable skills they can build on as they expand their reach and dive deeper into more tools.

Insightly Cons

If “basic” is what you’re looking for, you’ll find it with Insightly. However, if you want the ability to customize your processes to fit your exact needs, you may need to consider some Insightly alternatives. Plus, because most of the platform’s actions are relatively simple, customer support is limited in how they can assist you when you need them.

What customers hate

The thing that really makes customers leave Insightly behind is pricing. Compared to other CRM tools, Insightly charges more for less—and as your usage increases, so do the fees you’re responsible for. Avoid getting hit with unnecessary charges by dropping Insightly and exploring new software options.

Nutshell: A great Insightly alternative

In a sea of Insightly alternatives, one shines above the rest. Nutshell boasts similar ease-of-access ratings through comprehensive onboarding support and ongoing education. And once we have a customer, they’re here to stay, thanks to our:

  • Customizable platform: Make Nutshell your own with options like powerful automation, third-party integrations, and custom report creation.
  • Dedicated support: Our team is available through email and through live chat support to assist you in answering questions and making the program work better for you.
  • Transparent pricing: What you see on our pricing page is what you pay, period. We don’t do hidden fees or upsell pricing.
  • Advanced automation: As your business grows, so do your technology demands. Nutshell can keep up as you automate email, lead generation, and sales support processes for thousands of customers and easily measure your campaign’s success.
  • Growth-focused: Sales teams will like the improved sales process, while marketing teams will find the marketing features excellent for covering the email marketing basics while staying in sync with their sales team.
a group of Nutshell employees are posing for a picture on a yellow background

Constructing a Better Nutshell Experience

We listen to and anticipate the needs of our customers to provide a user-friendly and affordable CRM filled with valuable features.

We regularly add new features and update our software to provide superior service including:

  • AppConnect to connect your CRM data with the apps you already use
  • Scheduler to simplify meeting planning and appointments
  • PeopleIQ to automatically tracks visitors to your website and their company data
  • And many more

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14-day free trial today!

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Easy to Use. Easy to Sell. That’s Nutshell.


The perfect blend of function and ease of use! I can’t believe how good Nutshell is!

Alan P. Skytop Business Loans

Nutshell vs. Insightly, head-to-head

PER USER COST Comparisons based on similarly priced packages (Nutshell Pro and Insightly Professional)

APPCONNECT INTEGRATIONS Nutshell’s AppConnect will allow you to integrate your workflows and data between Nutshell CRM and the applications your company already uses.

RECORD LIMIT Unlimited contact, company records and data storage.

LIVE TECHNICAL SUPPORT Available on Monday-Friday from 7:30am to 7:30pm eastern (excluding holidays).

ABILITY TO TAG TEAM MEMBERS IN NOTES / TIMELINES Have the ability for your team to do @-mentioning and alerts.

PIPELINE MANAGEMENT FEATURES Flexibility for teams who have multiple processes or to use for other objectives such as Customer Retention or Customer Success.

MULTIPLE SALES PIPELINES Nutshell Pro customers can define unique sales pipelines to track entirely different types of sales. Each pipeline has its own stages.

EMAIL MARKETING SUITE WITH AUTOMATION Nutshell Campaigns is an add-on that starts for as little as $5/mo and is based on the number of contacts. Even without adding Nutshell Campaigns, you are able to send up to a certain number of emails with Nutshell Campaigns based on your CRM plan.

ONE-CLICK PHONE DIALING / RECORDING / LOGGING Integrate with your phone system or preferred communication platform and call from within Nutshell.

SHAREABLE SALES REPORTS Instantly view and share how you’re tracking against quota and previous periods, and segment by product, rep, lead source, and more to identify what’s really driving your sales.

FULLY CUSTOMIZABLE SALES PROCESS Automatically move your leads through your pipeline based on automated triggers.

AUTOMATED PERSONAL EMAIL SEQUENCES Create and schedule one-on-one sales drips that are more likely to capture attention. Nutshell triggers a sales sequence at the pipeline stage of your choice, remembers the follow-up for you so that valuable prospects don’t float away, and stops the sequence as soon as they reply.

FREE IPHONE / ANDROID APPS Included mobile app from the App Store or Google Play to access the power of Nutshell anywhere.

$49 per month billed annually,
$59 per month billed monthly

Starts at $249 per month, required $3,000 for technical setup




List view only







Yes; no mobile mapping features available

Available Add-ons


Explore our Insightly alternative

Take your customer relationships—and with them, your sales—to the next level. Nutshell’s CRM brings you everything you need and more to succeed in your goal of growing your business, and we’ll be there to help you support every customer. Sign up for a 14-day free trial today and see how we do it. No credit card required to start your free trial and free support offered the entire way.

Start your
14-day free trial today!

No credit card required
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Many CRMs force you into one method or process, but Nutshell gives you choices that help you customize it to your company.

Matthew M. Dickson

A major selling point for us was Nutshell’s integrations. About 70% of our communication is done through Google Mail, so as you can imagine, a seamless integration between our email and our CRM was absolutely critical.

Steven S. Blommerang

Nutshell’s customer service has been great. Not only are they quick to respond, but it’s nice to know they take their users’ suggestions and implement them if they are an improvement to the product.

Michelle M. Statewide Aquastore, In

Powerful CRM for every budget.

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