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Nutshell is super user-friendly and intuitive

I would highly recommend Nutshell

Easy to use and... wait for it ... 100% buy in!

Nutshell is both simple and powerful

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A comprehensive CRM comparison

Nutshell vs. Keap

Choosing the right CRM is crucial for your business. Explore why Nutshell is the right CRM over Keap (formerly known as Infusionsoft). Nutshell’s standout features include:

  • Powerful yet easy-to-use CRM, sales, and marketing automation platform
  • Industry-leading pipeline automation tools with advanced functionality
  • An affordable and transparent pricing model that doesn’t compromise on features
  • Free world-class customer support
  • Unlimited data and contact storage at no additional cost

What is Keap CRM?

Keap is a sales and automation solution for small businesses and solo entrepreneurs. It automates a lot of repetitive tasks, which small teams may appreciate as they’d rather spend their time building relationships.

However, Keap restricts business growth with contact storage and feature limits. Some may find the pricing structure of this plan confusing and not completely transparent. Hidden fees are the last thing any bootstrapped small business wants to find in their software bills.

What is Nutshell?

Nutshell is an award-winning CRM platform that helps B2B sales and marketing teams work together to close more deals. Powerful enough to support any element of your business and simple enough to implement without a paid admin or IT department, Nutshell is favored among companies that know better than to overpay for software they’ll never use. Furthermore, Nutshell’s features often outshine the competitors in terms of both usability and comprehensiveness, according to customer reviews.

Nutshell is dedicated to helping businesses grow their revenue and solving the most critical challenge of sales and marketing software: motivating teams to use it. We’re passionate about our customers’ success, and we love finding new ways to take the frustrations out of selling.

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Nutshell vs. Keap CRM comparison

As a CRM loved by small to medium-sized businesses, we were curious about Keap CRM, the self-proclaimed CRM solution for small businesses and solopreneurs.

According to our findings, users love Keap’s automation features and responsive support team. However, the software also has its shortcomings. We’ll explore the pros and cons of Keap CRM based on reviews.

Keap CRM pros

Automation features are top of the list of things users love about Keap CRM. Users report the automation features are intuitive and fairly easy to use.

Like many other CRM tools, it’s also praised for helping users track their leads and sales. Reviewers also note the support team’s quick response rate.

Keap CRM cons

While the customer support response is fast, a few users doubt the expertise of the support staff in completely answering their queries or solving their problems. Support members often don’t understand the product at the level the users expect. Besides the low-quality support, other issues brought up include:

  • Frequent bugs in the system that cause glitches and lags in service
  • Confusing pricing packages
  • A training program that lacks real-world application

Nutshell: A great Keap CRM alternative

Nutshell is a worthy alternative CRM solution for small businesses, and our users notice the difference from the second they sign up for their free trial.

  • An intuitive interface: We keep our interface simple to navigate and adjust to your liking. You can even integrate Nutshell with your existing platforms like Outlook and Mailchimp.
  • Knowledgeable support staff: When you contact us via email or live chat, you’ll talk to live staff who understand your needs. Our support team assists in setting up processes, ensuring efficiency, and contributing to your brand’s continuous growth.
  • Advanced marketing features: We included great marketing features regardless of which plan you use, so you can generate more high-quality leads for your sales team. Enjoy features such as one-click bulk messaging, lead scoring, and customizable web forms.
  • Feature-rich mobile app: Keep crucial lead information on hand whenever you are, get updates, locate leads, and even scan business cards of new acquaintances you meet doing real-life business.
  • Scalable platform: Enjoy a platform that supports your growth. With adjustable plans and add-on options, Nutshell is a CRM that will grow with your business as you scale.
a group of Nutshell employees are posing for a picture on a yellow background

Constructing a Better Nutshell Experience

We listen to and anticipate the needs of our customers to provide a user-friendly and affordable CRM filled with valuable features.

We regularly add new features and update our software to provide superior service including:

  • AppConnect to connect your CRM data with the apps you already use
  • Scheduler to simplify meeting planning and appointments
  • PeopleIQ to automatically tracks visitors to your website and their company data
  • And many more

Start your
14-day free trial today!

No credit card required
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Easy to Use. Easy to Sell. That’s Nutshell.


Nutshell is the CRM and email marketing tool I have been searching for since 1992.

Evan T Account Executive

Nutshell vs. Keap, head-to-head

PER USER COST Comparisons based on similarly priced packages (Nutshell Pro and Keap Pro)

CONTACTS, FILE, AND DATA STORAGE Unlimited contact, company records and data storage.

CALENDAR SYNC Sync whatever calendar you use with Nutshell to create a CRM hub for all your events and meetings.

AUTOMATED LEAD ASSIGNMENT Automatically assign leads to the right sales reps to ensure each opportunity has the best chance at converting. Nutshell lets you customize your lead assignment rules to work leads in the best way for your business.

CUSTOMIZABLE ROLES Nutshell puts you in charge of your team’s roles and access permissions. Create up to three different roles for your users and customize their data access—plus a marketing-only role for your marketing team!

LEAD SCORING With lead confidence and Hot leads, you can track your most valuable and promising leads in Nutshell!

EMAIL HEALTH CHECK AND SCORE Nutshell verifies your email health and provides a tangible score to clue you in when you need to take a second look at your email deliverability.

LEAD SOURCE TRACKING/FORM PERFORMANCE TRACKING Nutshell Analytics and reporting helps you track exactly where your most valuable leads are coming from and quantifies the performance of your web forms—so you can optimize lead generation.


MOBILE BUSINESS CARD SCANNER Nutshell’s business card scanner is lightweight and built into the Nutshell mobile app.

$249 per month for 2 users and 1,500 contacts, billed annually;
$299 per month for 2 users and 1,500 contacts, billed monthly
(additional users are $29 each)

25,000 contacts

Gmail and Outlook

No; available on the Keap Unlimited plan

None; only available on Ultimate


No; available in Ultimate




Available Add-ons


a page that shows add-on options for Nutshell CRM

Experience our Keap alternative

When you’re ready for a feature-rich CRM solution that scales with your business, see how Nutshell can improve your sales. Start with our 14-day free trial, and we’ll help you evolve from there!

Start your
14-day free trial today!

No credit card required
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

I’ve honestly had more problems than solutions when it comes to using Monday. It was very visually pleasing, but that’s as far as the benefits went.

Kevin K. Media Production

It is extremely frustrating to be left at the mercy of [Monday’s] horrible tech support. If we had to make the decision all over again, we would have passed on Monday back when we initially had the opportunity to sign up.

Administrator Photography Industry

Using Monday really feels the way Mondays feel.

Michelle E. Apparel & Fashion

Powerful CRM for every budget

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