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Integrating your email marketing platform with your CRM is a marketing game-changer. Nutshell Campaigns provides a comprehensive view of your relationships that you can capitalize on for higher revenue—making it a great Moosend alternative. Plus Campaigns is built directly into Nutshell, so you don’t have to rely on a third-party integration.
Nutshell Campaigns stands above Moosend for its:
Moosend is an email marketing platform with features like automation, personalization, behavioral analytics, and reporting.
Nutshell Campaigns is the email marketing add-on for Nutshell, the all-in-one CRM that helps businesses close more deals. Nutshell Campaigns connects seamlessly to your CRM data to help you connect with customers at every stage of the funnel.
With essential email marketing features like a drag-and-drop email editor, laser-sharp audience segmentation, and multi-email drip sequences, plus advanced solutions like an AI writing assistant, Nutshell Campaigns is built to help you turn subscribers into buyers.
Want to get more of your marketing team in your CRM and email marketing platform, but don’t want to pay for an entire CRM seat? If you have Nutshell Pro or above, you get three marketing-only seats in Nutshell—for absolutely free!
If you’re on the hunt for the perfect email marketing solution, you may have heard of Moosend. Moosend does offer some helpful email marketing features—but without sales integration, detailed contact profiles, or customizable web forms. For businesses looking to really strengthen customer relationships to drive sales, is Moosend the right choice?
Nutshell Campaigns is the Moosend alternative that provides a single platform where you can manage customer relationships, sales, and email marketing operations. And Nutshell Campaigns is priced for your entire company.
Compare these two email marketing tools to understand why Nutshell Campaigns is the best Moosend alternative.
Nutshell Campaigns works seamlessly with Nutshell, so you can easily create marketing audiences from your CRM contacts based on any combination of attributes. Create automated email drip sequences to reach out to new leads, target lost customers with a win-back campaign, and more—then let Nutshell Campaigns handle the sending.
Need to see how your marketing emails are impacting your leads? Since Nutshell Campaigns is built directly into Nutshell, you can go to your Lead timelines to see who opened an email and how many times, plus what links they clicked inside. It just makes good business sense to have visibility into how your marketing efforts are helping drive sales.
If you want to sync your CRM contacts with Moosend, you’ll have to juggle an integration. But you still won’t get the seamless insight into both your sales and marketing data that you do with Nutshell.
Moosend’s email lists only let you record the bare minimum of contact information: name, email, mobile phone number, and any tags you created. That’s not a lot of data, especially if you want to use your email marketing platform to actually strengthen relationships with customers.
With Nutshell Campaigns, you can store all that contact data and more in your Nutshell account — including physical addresses, URLs, file attachments, custom fields, and notes containing other important details your team needs to know.
Plus, Nutshell keeps an updated record of all your interactions with a subscriber on their timeline, so you can see which emails they opened and which links they clicked.
Email click notifications let you know immediately when a user clicks a link in your email broadcast, newsletter, or drip campaign. The feature helps your team identify the most interested contacts right away so you can get in touch with them as soon as possible.
In Nutshell Campaigns, you can set up email click notifications to send to different teammates when specific links are clicked. For example, enable notifications to your director of marketing when someone clicks on a webinar signup link, and to your social media marketer when they click on your social links—so you can seize the opportunity to reach out.
But Moosend doesn’t enable email click notifications. So your team can’t be as proactive in reaching out to leads and customers who might be interested in your offerings.
When people visit your website, it’s a good sign they’re interested in buying what you’re selling. Reaching out to these visitors is critical to your business success. And embedding web forms on your site is a great way to collect their information so you can reach out.
Nutshell lets you create customized web forms to embed on any page of your website. You can easily build newsletter signup, contact, and content download forms using templates or start from scratch and create any type of form you need. And since Nutshell Campaigns works seamlessly with Nutshell, the information visitors submit by form syncs instantly with your CRM data.
But Moosend only allows you to build signup forms. When it comes to gathering all the visitor data you can to add interested people to your email marketing campaigns, Nutshell has the upper hand.
Nutshell Campaigns is priced by the number of marketing contacts you have — that’s it. We keep it simple with a single plan, and we never charge any overage fees.
Moosend offers email credits for occasional email senders or if you want to temporarily send more emails than your current plan allows. Each credit allows you to send one email to one recipient. And if you’re using automation to simplify your outreach, each automated email sent to a subscriber costs one credit.
This system can be difficult to navigate. If your subscriber list exceeds your plan limit and credit balance, Moosend stops your campaigns without warning.
Nutshell Campaigns vs the 2 tiers of Moosend (updated February 2024)
Nutshell Campaigns is an affordable and scalable option that includes all of our features, whether you’re paying for our minimum contact level ($5/mo for 100 contacts), our maximum contact level listed ($3,985/mo for 1 million contacts), anything in between or anything custom above 1 million.
We keep it simple with one plan. Moosend has 2 plans and allows you to purchase email credits on top of your plan.
Nutshell’s pricing is based the number of marketing contacts you have—It’s that simple. Moosend offers starting pricing and then increases your price based on the number of contacts. And they make you contact them to learn pricing for their Enterprise plan.
Nutshell Campaigns never charges when your subscribers exceed your plan’s limits. Moosend, on the other hand, automatically stops your campaigns.
How many logins your email marketing provider allows for in the plan. For Nutshell, there is no extra cost to grant someone in your CRM access to Nutshell Campaigns
Want to get more of your marketing team in your CRM and email marketing platform, but don’t want to pay for an entire CRM seat? If you have Nutshell Pro or above, you get three marketing-only seats in Nutshell—for absolutely free!
Some email providers will impose a limit of how many contacts you can have in your plan—Nutshell doesn’t.
Most email marketing providers will have a limit on how many emails you can send through the platform over a month. For Nutshell, you can send 8 times as many emails than you have contacts. 500 contacts would mean a limit of 4,000 emails/month.
Nutshell Campaigns syncs perfectly with Nutshell, so all your customer and subscriber data is accessible from the same platform. But with Moosend, your native integration options are severely limited—forcing you to import and export data to your CRM the old-fashioned way.
These are important to know more about the people you’re sending emails to. With Nutshell being a CRM, you’re all set to use your customer data in Campaigns! Moosend’s email lists only let you record basic information about your contacts.
Not only does Nutshell Campaigns offer click-tracking, but you can even get notified when someone clicks on the link, giving you up-to-the-minute insight into subscriber engagement.
Nutshell lets you create customized web forms for any kind of conversion, from newsletter signups to contact forms and content downloads. Moosend only allows you to build signup forms. Since Nutshell Campaigns works seamlessly with Nutshell, information submitted by form also syncs instantly with your CRM data.
Validates outbound email with DMARC, SPF, DKIM and other technologies to ensure they reach your audience.
Audiences are essential to any email marketing strategy. The more audiences you have the better your ability to segment your lists of contacts to get the right message to the right person. If you have a diverse customer/contact list, anything under 5 is worrisome.
You can use Tags to quickly group contacts together to create an Audience. An example would be if you wanted to reach out to everyone who attended a specific trade show. Add the tag “August 2023 Trade Show” and you can easily find every contact with that tag right in Nutshell.
If you’re not a designer or not comfortable with code, you need this feature from an email marketing platform.
Use a pre-built template and swap in your company’s branding.
Feel comfortable coding your email and you like exact specifications? Then you want this feature.
Nutshell Campaigns offers A/B testing, where you can test email subject lines, preview text, content, and design—plus control how Nutshell tests the success of your campaigns.
The Nutshell Landing Pages add-on empowers your team to create custom landing pages to engage visitors and generate conversions. Plus, Landing Pages syncs with Nutshell Forms and Nutshell Scheduler, so you can seamlessly collect visitor information, schedule meetings, and access all that data from your CRM.
Easily set up your custom domains in Nutshell to improve email deliverability and enhance brand recognition.
Some email providers will force you to add their logo to your emails unless you are over a certain monthly spend—not Nutshell Campaigns.
The ability to harness the power of AI to help you write your email content.
Most email marketing providers will offer reporting on deliverability, open rate, click rate and click tracking. Nutshell can also notify a specific team member in your CRM if a certain link is clicked!
These allow you to compare statistics from the same campaign over time. For Nutshell, we offer this type of reporting for your Newsletters.
Allows you to choose a later time or date to send out a marketing email.
Support articles and videos to help you set yourself up.
Create a ticket through a support email.
Speak to a real human during business hours.
Nutshell does offer free scheduled phone support to any customer on our Enterprise CRM tier
Integrating your email marketing tool with your CRM unlocks even better marketing results. With all your CRM data at your fingertips, you can analyze your customers’ preferences, create email marketing audiences, and automate campaigns to reach your customers.
You can also track email engagement like opens, clicks, and conversions, giving you insight you can use to make a sale.
Finally, integrating your CRM with your email marketing platform allows you to segment your contacts based on factors like how long they’ve been a customer, purchase history, and demographics to send highly targeted emails that drive conversions.
Email click notifications take your subscriber engagement strategy to the next level, revealing how and where your outreach has the biggest impact. You’ll be able to receive notifications when someone takes an interest in your messaging so you can zero in on potential customers.
These notifications are incredibly helpful for marketers and salespeople alike. Marketers can get notified whenever someone clicks on a webinar signup link, watches a video, or shows other signs of serious interest––and then optimize their strategy accordingly.
And since Nutshell Campaigns works seamlessly with your CRM, your sales team can reach out to those who clicked on your links to work them toward a sale.
When it comes to sending well-crafted, persuasive messages to your contacts at the right time to turn subscribers into sales, Nutshell Campaigns is the email marketing tool your team needs.
With all-in-one email marketing and CRM functionality, unlimited marketing audiences, and essential features like email drip sequences and click notifications on every plan, Nutshell Campaigns can help your business level up its outreach and drive higher revenue.
Have a question? Need a volume discount? Send us a message or book a meeting with a Sales rep to start the conversation.
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