“Nutshell is super user-friendly and intuitive
“I would highly recommend Nutshell
“Easy to use and... wait for it ... 100% buy in!
“Nutshell is both simple and powerful
Your email marketing platform should take you to new heights, not put a cap on your company’s growth potential. Unlike Zoho Campaigns, Nutshell Campaigns maximizes your marketing impact with unlimited seats and high-powered features to give your business the edge over competitors.
Nutshell Campaigns beats out Zoho Campaigns with its:
Zoho Campaigns is an email marketing software with features like an email template builder, automation, and contact management.
Nutshell Campaigns is the email marketing side of Nutshell, the all-in-one CRM that helps businesses close more deals. Nutshell Campaigns seamlessly integrates with your CRM to give your entire team insight into contact engagement so you can advance leads toward a sale.
Nutshell Campaigns includes essential email marketing features like multi-email drip sequences, a drag-and-drop template editor, and laser-focused audience segmentation. Plus, with Nutshell Campaigns, you’ll get more advanced functionalities like an AI writing assistant and custom-coded templates.
Want to get more of your marketing team in your CRM and email marketing platform, but don’t want to pay for an entire CRM seat? If you have Nutshell Pro or above, you get three marketing-only seats in Nutshell—for absolutely free!
If you’re on the hunt for email marketing software, you may have heard of Zoho Campaigns. But Zoho Campaigns limits your company’s growth with its lack of advanced features and restricted user limits.
If you want an email marketing tool that will take your business to new heights, Nutshell Campaigns is the best Zoho Campaigns alternative.
Take a look at these email marketing platforms side by side to see why.
Getting your entire marketing team onto your email marketing platform is essential for optimizing your efforts. But Zoho Campaigns limits its customers here. A Standard plan only lets you have 10 users, and the Professional plan caps you at 20.
While Zoho Campaigns imposes a user limit on each of their plans, Nutshell Campaigns lets you add as many seats as you want. So you can give everyone access to the marketing data that will improve decision-making and show you the big picture of how sales and marketing work together.
Email click notifications let you know when a user clicks a link in your email newsletter, broadcast, or drip campaign. The feature helps your team identify the most interested contacts so you can get in touch with them as soon as possible.
Zoho Campaigns doesn’t enable email click notifications. You can’t even see the individual subscribers who clicked your links. All you get is a total number of clicks for an email campaign—not very helpful when you want to target specific prospects and move them toward a sale.
With Nutshell Campaigns, you can see exactly which subscribers clicked which links in your messages and configure settings to notify you right away when they do. The result: You know who your most engaged contacts are and can prioritize follow-up accordingly.
Sending out marketing emails and want to see how they impact your leads? Since Nutshell Campaigns is built directly into Nutshell, you can head over to your Lead timelines and see who opened an email and how many times. It just makes good business sense to be able to see which marketing emails help drive more sales.
AI has immense power to make your team more efficient. And Nutshell Campaigns customers can harness its ability to accomplish more in less time.
Use the AI writing assistant in Nutshell Campaigns to correct grammar mistakes in your email campaigns, automatically change the tone, use active voice, and even translate your content to another language—all with a single click.
Features like email drip campaigns, advanced audience segmentation, A/B testing, and tags are essential tools in a marketer’s toolkit. But Zoho Campaigns reserves all of these features for customers on its Professional tier.
Unlike Zoho customers, all Nutshell Campaigns customers have access to these essential marketing features—whether you’re paying for 100 contacts or 1 million.
Nutshell Campaigns vs the 4 tiers of Zoho Campaigns (updated January 2024)
Nutshell Campaigns is an affordable and scalable option that includes all of our features, whether you’re paying for our minimum contact level ($5/mo for 100 contacts), our maximum contact level listed ($3,985/mo for 1 million contacts), anything in between or anything custom above 1 million.
We keep it simple with one plan. Zoho Campaigns has 4 plans to filter through.
Nutshell’s pricing is based the number of marketing contacts you have—It’s that simple. Zoho Campaigns charges starting pricing and then increases your cost based on the number of contacts.
Some email providers will impose a limit of how many contacts you can have in your plan—Nutshell doesn’t.
Most email marketing providers will have a limit on how many emails you can send through the platform over a month. For Nutshell, you can send 8 times as many emails than you have contacts. 500 contacts would mean a limit of 4,000 emails/month.
How many logins your email marketing provider allows for in the plan. For Nutshell, there is no extra cost to grant someone in your CRM access to Nutshell Campaigns
Want to get more of your marketing team in your CRM and email marketing platform, but don’t want to pay for an entire CRM seat? If you have Nutshell Pro or above, you get three marketing-only seats in Nutshell—for absolutely free!
Since Nutshell’s pricing is based on your total number of contacts, you can always calculate what your monthly costs are going to be. Zoho Campaigns automatically upgrades your plan when you exceed your contact limit, making it easy to pay more than you realize.
All Nutshell Campaigns customers can trigger automated multi-email drip sequences based on whatever criteria you choose—Zoho Campaigns locks advanced email automation behind their Professional plan.
Not only does Nutshell Campaigns offer click-tracking, but you can even get notified when someone clicks on the link, giving you up-to-the-minute insight into subscriber engagement. Zoho Campaigns doesn’t show you which links specific subscribers clicked.
Nutshell Campaigns allows you to create marketing audiences based on any combination of attributes, from geography and industry to how long they’ve been a customer. Zoho Campaigns reserves advanced audience segmentation for customers on their most expensive plan.
Nutshell Campaigns offers A/B testing, where you can test email subject lines, preview text, content, and design—plus control how Nutshell tests the success of your campaigns.
You can use Tags to quickly group contacts together to create an Audience. An example would be if you wanted to reach out to everyone who attended a specific trade show. Zoho Campaigns only lets you group contacts by tags if you’re paying for a Professional plan.
The ability to harness the power of AI to help you write your email content.
Use a pre-built template and swap in your company’s branding.
Feel comfortable coding your email and you like exact specifications? Then you want this feature.
Some email providers will force you to add their logo to your emails unless you are over a certain monthly spend—not Nutshell.
Allows you to choose a later time or date to send out a marketing email.
Audiences are essential to any email marketing strategy. Nutshell’s advanced filters let you create marketing audiences based on any number of contact attributes. Zoho Campaigns technically lets you create unlimited audiences—but they’re grouped by topics that your subscribers pick themselves, so you have less control over what you send your contacts.
The Nutshell Landing Pages add-on empowers your team to create custom landing pages to engage visitors and generate conversions. Plus, Landing Pages syncs with Nutshell Forms and Nutshell Scheduler, so you can seamlessly collect visitor information, schedule meetings, and access all that data from your CRM.
Easily set up custom domains in Nutshell to improve email deliverability and enhance brand recognition.
See how your email marketing turns into real business opportunities.
Validates outbound email with DMARC, SPF, DKIM and other technologies to ensure they reach your audience.
These are important to know more about the people your sending emails to. With Nutshell being a CRM, you’re all set to use your customer data in Campaigns!
If you’re not a designer or not comfortable with code, you need this feature from an email marketing platform.
Most email marketing providers will offer reporting on deliverability, open rate, click rate and click tracking. Nutshell can also notify a specific team member in your CRM if a certain link is clicked!
Support articles and videos to help you set yourself up.
Create a ticket through a support email.
Speak to a real human during business hours.
Nutshell does offer free scheduled phone support to any customer on our Enterprise CRM tier.
Integrating your email marketing tool with your CRM unlocks even better marketing results. With all your CRM data at your fingertips, you can analyze your customers’ preferences, create email marketing audiences, and automate campaigns to reach your customers.
You can also track email engagement like opens, clicks, and conversions, giving you insight you can use to make a sale.
Finally, integrating your CRM with your email marketing platform allows you to segment your contacts based on factors like how long they’ve been a customer, purchase history, and demographics to send highly targeted emails that drive conversions.
Email click notifications take your subscriber engagement strategy to the next level, revealing how and where your outreach has the biggest impact. You’ll be able to see which unique individuals take interest in your messaging so you can zero in on potential customers.
These notifications are incredibly helpful for marketers and salespeople alike. Marketers can get notified whenever someone clicks on a webinar signup link, watches a video, or shows other signs of serious interest—and then optimize their strategy accordingly.
And since Nutshell Campaigns works seamlessly with your CRM, your sales team can reach out to those who clicked on your links to work them toward a sale.
When it comes to sending well-crafted, persuasive messages to your contacts at the right time to turn subscribers into sales, Nutshell Campaigns is the email marketing tool your team needs.
With all-in-one email marketing and CRM functionality, unlimited marketing audiences, and essential features like email drip sequences and click notifications on every plan, Nutshell Campaigns can help your business level up its outreach and drive higher revenue.
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