“Nutshell is super user-friendly and intuitive
“I would highly recommend Nutshell
“Easy to use and... wait for it ... 100% buy in!
“Nutshell is both simple and powerful
Sales integration between your email marketing platform and your CRM is a marketing game-changer. Nutshell’s email marketing tool provides a comprehensive view of your relationships that you can capitalize on for higher revenue—at a simple pricing structure with unlimited seats. This makes it a great ConvertKit alternative. Plus, Email marketing is built directly into Nutshell, so you don’t have to rely on a third-party integration.
Nutshell’s email marketing stands above ConvertKit for its:
ConvertKit is an email marketing platform primarily made for individual creators, such as bloggers, podcasters, YouTubers, and course creators.
Nutshell’s email marketing tool is an integrated feature of Nutshell, the all-in-one CRM designed to help businesses close more deals. Nutshell’s email marketing connects seamlessly to your CRM data to help you connect with customers at every stage of your marketing funnel.
With essential email marketing features like a drag-and-drop email editor, powerful audience segmentation, and multi-email drip sequences, plus advanced solutions like an AI writing assistant, Nutshell’s email marketing is built to help you turn subscribers into buyers.
Want to get more of your marketing team in your CRM and email marketing platform but don’t want to pay for an entire CRM seat? All Nutshell customers get three marketing-only seats included with a Nutshell Sales license.
If you’re looking for a good email marketing platform, you may be considering ConvertKit. However, since ConvertKit was made with solopreneurs in mind, it lacks features that can help connect a larger team—and boost your company’s growth.
Nutshell’s email marketing software is the ConvertKit alternative that offers a one-stop shop for your customer relationship management, sales, and email marketing operations. Plus, Email marketing is priced for your entire company.
Take a look at these email marketing platforms side by side to see for yourself why Nutshell’s email marketing comes out on top.
Knowing what messaging to use to push your email subscribers toward a sale is incredibly important for optimizing your marketing strategy. And your messaging depends on where that subscriber is in your sales funnel.
Nutshell’s email marketing works seamlessly with Nutshell’s CRM, so you can easily create marketing audiences from your CRM contacts based on any combination of attributes. Send automated email drip sequences to reach out to new leads, target lost customers with a win-back campaign, and more—then let Nutshell’s email marketing tool handle the sending.
Need to see how your marketing emails impact leads? Since Email marketing is built directly into Nutshell, you can go to your Lead timelines to see who opened an email and how many times, plus what links they clicked, so you see exactly how your marketing efforts help drive sales.
ConvertKit won’t provide the same level of sales integration. Sure, you could connect it to a CRM (using third-party integration only available on the Pro plan and above). But then you’re just juggling another subscription.
Getting your entire marketing team on your email marketing platform is critical for maximizing your success. However, since ConvertKit was mainly created for solopreneurs, it has a limit on the number of users who can access the platform. The paid Creator plan allows you to add only one extra user, and if you want to add more users, it comes at double the cost for the Creator Pro plan.
Nutshell’s email marketing lets you add as many marketing seats as you want. So you can give everyone access to the marketing and sales data that will improve decision-making and help you convert subscribers into buyers.
Email click notifications let you know when a user clicks a link in your email newsletter, broadcast, or drip campaign. The feature helps your team identify the most interested contacts right away so you can get in touch with them as soon as possible.
In Nutshell’s email marketing, you can set up email click notifications to send to different teammates when specific links are clicked. For example, enable notifications to your marketing director when someone clicks on a webinar signup link and to your social media marketer when they click on your social links—so you can seize the opportunity to reach out.
But with ConvertKit, even basic reporting functionality is hidden behind a paywall on the most expensive plan, Creator Pro.
AI has immense power to make your team more efficient. And Nutshell’s email marketing customers can harness its ability to accomplish more in less time.
Use the AI writing assistant in Nutshell’s email marketing to correct grammar mistakes in your email campaigns, automatically change the tone, use active voice, and even translate your content to another language—all with a single click.
Nutshell’s Email Marketing vs. the 3 tiers of ConvertKit
Nutshell’s email marketing is an affordable and scalable option that includes all of our features, whether you’re paying for our minimum contact level ($5/mo for 100 contacts), our maximum contact level listed ($3,985/mo for 1 million contacts), anything in between or anything custom above 1 million.
We keep it simple with one plan. ConvertKit has 3 plans to sift through.
Nutshell’s pricing is based the number of marketing contacts you have—It’s that simple.
How many logins your email marketing provider allows for in the plan. For Nutshell, there is no extra cost to grant someone in your CRM access to Email Marketing.
Want to get more of your marketing team in your CRM and email marketing platform, but don’t want to pay for an entire CRM seat? If you have Nutshell Pro or above, you get three marketing-only seats in Nutshell—for absolutely free!
Some email providers will impose a limit on how many contacts you can have in your plan—Nutshell doesn’t. ConvertKit limits your subscribers to 300, on even their top plan.
Since Email marketing works seamlessly with Nutshell, you can access all your contact, lead, and sales information from a single platform to see how your marketing efforts translate into sales.
The ability to harness the power of AI to help you write your email content.
Email marketing will alert you as soon as someone clicks on a link, giving you up-to-the-minute insights on who’s engaging with your emails.
Most email marketing providers will offer reporting on deliverability, open rate, click rate and click tracking. Nutshell can also notify a specific team member in your CRM if a certain link is clicked!
These allow you to compare statistics from the same campaign over time. For Nutshell, we offer this type of reporting for your Newsletters.
Connecting a custom domain to your email marketing platform enhances brand recognition and improves email deliverability rates. In Nutshell, all customers can connect as many custom domains as they want.
Email marketing offers A/B testing, where you can test email subject lines, preview text, content, and design—plus control how Nutshell tests the success of your campaigns.
Most email marketing providers will have a limit on how many emails you can send through the platform over a month. For Nutshell, you can send 8 times as many emails than you have contacts. 500 contacts would mean a limit of 4,000 emails/month.
Some email providers will force you to add their logo to your emails unless you are over a certain monthly spend—not Email marketing.
The Nutshell Landing Pages add-on empowers your team to create custom landing pages to engage visitors and generate conversions. Plus, Landing Pages syncs with Nutshell Forms and Nutshell Scheduler, so you can seamlessly collect visitor information, schedule meetings, and access all that data from your CRM.
With Email marketing, you can keep track of basic information as well as see a history of your relationship with the contact and keep detailed notes on their profile.
Validates outbound email with DMARC, SPF, DKIM and other technologies to ensure they reach your audience.
Email marketing gives all customers the power to automate targeted, multi-email campaigns based on contacts’ behavior.
If you’re not a designer or not comfortable with code, you need this feature from an email marketing platform.
Use a pre-built template and swap in your company’s branding.
Feel comfortable coding your email and you like exact specifications? Then you want this feature.
You can use Tags to quickly group contacts together to create an Audience. An example would be if you wanted to reach out to everyone who attended a specific trade show. Add the tag “August 2023 Trade Show” and you can easily find every contact with that tag right in Nutshell.
Allows you to choose a later time or date to send out a marketing email.
Support articles and videos to help you set yourself up.
Create a ticket through a support email.
Speak to a real human during business hours.
Integrating your email marketing tool with your CRM unlocks even better marketing results. With all your CRM data at your fingertips, you can analyze your customers’ preferences, create email marketing audiences, and automate campaigns to reach your customers.
You can also track email engagement, such as opens, clicks, and conversions, which gives you insight you can use to make a sale.
Finally, integrating your CRM with your email marketing platform allows you to segment your contacts based on factors like their customer history, purchase history, and demographics to send highly targeted emails that drive conversions.
Email click notifications take your subscriber engagement strategy to the next level, revealing how and where your outreach has the biggest impact. You’ll be able to see which unique individuals take interest in your messaging so you can zero in on potential customers.
These notifications are incredibly helpful for marketers and salespeople alike. Marketers can be notified whenever someone clicks on a webinar signup link, watches a video, or shows other signs of serious interest, and then optimize their strategy accordingly.
Since our Email marketing works seamlessly with your CRM, your sales team can contact those who clicked on your links to convert them into sales.
When it comes to sending well-crafted, persuasive messages to your contacts at the right time to turn subscribers into sales, Nutshell’s Email marketing software is the email marketing tool your team needs.
With all-in-one email marketing and CRM functionality, unlimited marketing audiences, and essential features like email drip sequences and click notifications on every plan, Email marketing can help your business level up its outreach and drive higher revenue.
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