Account-based marketing (also referred to as ABM or account-based sales) is a selling strategy that prioritizes a strategic list of prospective accounts (i.e., “named accounts”) and encourages sales, marketing, and executive management to collaborate to win deals.

Most CRMs are simply not built to accommodate ABM because they don’t match leads to accounts—making it impossible for marketers (who work with Leads) and sales reps (who work with Opportunities) to coordinate their activities on named accounts.

Nutshell has always made it easy for teammates to collaborate on deals.

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Why go through all the trouble to hack a CRM just so it will kind of work for ABM marketing? Here’s how Nutshell specifically supports ABM:

Your whole team can work on the same deal at once, and all deals are associated with your named accounts.

 You can tag accounts as “ABM” and save as a list for quick access.

You can easily bring teammates into the conversation by tagging them with our @mention feature to get help with an account.

 You can automatically enrich the detail you have on every contact at your named accounts with Nutshell Intelligence, which scours the internet to fill in job titles, social media profiles, address information, and more.

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