Want to better understand your customer base and make better-informed decisions related to marketing, sales, product and service development, and customer service? You need to understand how to successfully and ethically collect, manage, and utilize customer data.
Below are key steps in the data collection process you should follow to ensure the data you collect is accurate and beneficial to your business.
Before you begin collecting customer data, you need to identify the information you want to collect in the first place. The data you collect should be relevant to your business and sales goals and should help get you closer to achieving those goals.
There are four main customer data types to consider when beginning the process of data collection:
Learn how to identify which customer data you want to collect:
There are a few different methods of data collection, and each method yields different advantages and disadvantages when it comes to the type and quality of customer data being collected.
Learn more about customer data collection methods:
Customer data is used to help businesses gain valuable insights into their customer base and make data-driven sales predictions. The accuracy of these predictions rides on the quality of data being taken in. Through data quality and accuracy strategies, you can do just that.
Ensuring customer data quality and accuracy in a CRM starts with collecting data that is timely, accurate, reliable, and consistent. Not only does high-quality data help businesses make accurate sales forecasts, but it also helps them create targeted, data-driven marketing campaigns and supports sales representatives in delivering great customer service.
There are three major processes that can help you ensure you’re collecting and maintaining customer data that is timely, accurate, reliable, and consistent:
Learn more about CRM data quality and accuracy:
No one wants their personal data out in the open for all to see, especially your customers. Customer data privacy and compliance are important facets of customer data collection and storage because they protect your customer data against potential security breaches, and protect your business from potential fines and lawsuits.
Data privacy laws help regulate the collection, storage, and use of customer data that could be considered private or sensitive. The following are three major data privacy regulations businesses should be aware of:
Learn more about data privacy and compliance:
Looking for a CRM that makes it easy to collect and manage your customer data? Nutshell is the perfect choice. To see what our tool can do for you, just check out our 14-day free trial today.
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