As a building materials supplier, your company serves a vital role in the construction industry. Without you, contractors don’t have access to the literal building blocks of their businesses. That means you have plenty of potential customers out there ready to buy from you.
But to drive success for your business, you need to understand those potential customers—who they are, what they want, and how you should market to them. Then, you can use that information to craft custom touchpoints that drive conversions—and a CRM lets you do just that.
If you’re in need of a CRM for building materials suppliers, look no further than Nutshell. Wondering what makes our tool so useful to you? Keep reading to find out.
To start, why should you invest in a CRM in the first place? Well, the short answer is that it can vastly improve your marketing and sales processes.
Let’s look at two main ways a CRM can benefit you. First, CRMs are great for automating your marketing and sales tasks. CRMs can automate many day-to-day projects—such as sending out marketing emails—that you’d otherwise have to do manually.
More importantly, though, a CRM can help you gain valuable insights into who your customers are and what they want. By learning more about your customers, you can more effectively market to them. That means you can drive more sales down the line.
Track your total sales from any timeframe and filter down by attributes like product, sales rep, or lead source to see how each segment is contributing to your business.
Give your website visitors a way to contact your sales team or provide feedback. Nutshell’s lead generation forms can be added to your website in just a few clicks.
Nutshell helps you prioritize your most valuable opportunities. Mark any lead as “hot” and it’ll stand out from the pack wherever you’re viewing your leads.
Switching CRMs doesn’t have to disrupt your business. Our friendly support team will help you import your customer data from spreadsheets or another CRM so you can get up-and-running fast.
Nutshell gives your business the flexibility to track different kinds of effort.
Here are a few main ways Nutshell’s CRM features can benefit your company.
The first thing Nutshell can do for you is something we just mentioned in the previous section—it can help you automate various day-to-day tasks. Our sales automation feature is designed specifically to free up your workload, automatically running any tasks the CRM is capable of handling—tasks, for example, like email marketing.
The last thing you want is to be stuck manually sending out each email to each one of your customers. It’s far easier to let Nutshell handle that. You can set up the emails, and then Nutshell will handle the work of sending them out.
With tasks like that out of your way, you’ll have far more time to focus on other things. That means you can spend more time and effort optimizing your marketing, leading to better results and more revenue.
Sales automation also helps you move clients through the sales funnel more quickly. That’s good, since B2B industries like yours often have longer sales cycles, so it’s valuable to be able to speed them up and encourage clients to convert sooner.
In addition to automating tasks, Nutshell is great because it’s so easy to use. Some CRMs are so packed to the gills with features that they don’t take the time to organize those features, making them overwhelming and confusing to use. But not Nutshell.
We’ve taken the time to create a CRM that’s meticulously and intuitively organized. You’ll have to spend almost no time at all to become familiar with the layout of the platform, with different features clearly divided into a few tabs you can quickly switch between.
To name just one example of how Nutshell organizes things, we divide up your audience by leads, people, and companies. That makes it easy to look at different parts of your sales funnel.
Similarly, if you provide materials to both residential and corporate locations, you can use our platform to segment those two groups. You can then rely on that segmentation to easily create separate email campaigns.
You can even quickly search for specific people or companies using names and contact information.
When you use a CRM, the goal is to gather data about your customers. But that data is worthless if you don’t bother to learn anything from it. That’s why any good materials supplier CRM needs to be designed with analytics in mind—and Nutshell goes above and beyond in that category.
In Nutshell’s “Reports” tab, you can view basic sales trends at any time to see how successful your campaigns are. But you don’t have to stop there. You can also create custom reports built around virtually any metric of your choosing, helping you gain whatever insights you need about your customers.
Going back to what we said about segmentation, you can also create separate reports for separate groups or clients. Maybe you want to compare sales for different zip codes or sub-industries. Or maybe you want to observe sales trends for one particular client. With Nutshell, you can do that.
Our customers close over $7 Billion in sales each year with Nutshell!
Finally, Nutshell stands out from the competition for the quality of our customer service. Many CRMs exist purely as software tools, but once the company has sold you that tool, you’re on your own. Not with Nutshell, though. We make you, the client, our priority.
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